Marketing Principles for Virtual Reality Headset: A Focus on Marketing Mix Elements

MARKETING
PRINCIPLES
Virtual Reality Headset

Introduction
 The marketing mix is one of the essential
tools for making effective strategies for
marketing and their execution with the help
of operative tactics. This marketing principle
helps in defining the right marketing
strategy for the organization (Richter, 2012).
 The purpose of this presentation is to
highlight the use of marketing mix elements
for framing different strategies for the
growth of Virtual Reality Headset.

Product Decision
 An item that is presented for sale is known as a product.
It could be in the form of a physical item or virtual
service. All the products or services are created at some
cost and sold at a price (Banfield, Eriksson and
Walkingshaw, 2017).
 For this presentation, Virtual reality headset of Oculus
Company has been selected.

Three Layers of Product
 Generally, we think that a product is just a
physical item that is offered for selling.
However, the product is comprised of three
layers that are Core Layer, Actual Layer, and
Augmented Layer.