Recognising Critical Areas for Leading and Managing a Virtual Team

Running head: ASSESSMENT 2: PERSUASIVE MEMO
Assessment 2: Persuasive Memo
Part 1: Memo Format
Student’s name:
Name of the university:
Author’s note:

1ASSESSMENT 2: PERSUASIVE MEMO
Memorandum
To: The Marketing Director
From:
Date: 10th August 2018
Subject: Recognising critical areas that need to be addressed when leading and managing a
virtual team
With the rapid increase of communication technologies in business regarding global
operations, companies are able to do their work smoothly. Virtual team experiences a
different form of communication as the physical separation and never meeting face-to-face
can bring the unique issue for the employees. Our Sydney headquarter is developing new
marketing team located in New York, Mumbai, Beijing and Sydney. Therefore, the marketing
team will face the critical aspects of managing the virtual teams which will be in four
different time-zones. This context will state the critical aspects of leading and managing a
virtual team. The thesis statement of this memo is to explore the critical aspects of the virtual
team and the reason behind to support the virtual team. The first two sections will state the
challenges which can be faced during leading and managing the virtual team. In the third
section, supporting evidence of the importance of virtual team will be explained.
Within the organisation, communication is an important perspective to gain the business
objectives. When an organisation has multiple offices dispersed in different locations; the
team of employees gets perplexed as they have little time for face-to-face conversation. The
team understands the significance of communication and the importance of clear
communication among all the team members is paramount necessity towards the success of
the virtual team. Communication gets distracted for three reasons; language difficulties, the
absence of face-to-face communication and time and distance challenges. Within the
organisation, a large part of the communication is done through the non-verbal cues and the
virtual team is communicated through using the teleconferencing, Skype or emails. As stated
by Bell and Kozlowski (2015), the team members of the virtual team provide emphasis on
written words or spoken words as these are the sole conveyor of the communication. Virtual
teams of same organisation have the members from different countries and they have
different native language and expressions. Team members face difficulties in expressing their
communication in the second language. As suggested by Cardon (2014), communication