Management Communication: Operating Virtual Teams

Running head: MANAGEMENT COMMUNICATION: OPERATING VIRTUAL TEAMS
Management Communication: Operating Virtual Teams
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1MANAGEMENT COMMUNICATION: OPERATING VIRTUAL TEAMS
To The Marketing Director
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Subject Management Communication
Introduction
The purpose of this report is to find out opportunities and limitations of managing a
virtual team consists of members from different regions across the world (Lilian 2014). As
per the requirement of the marketing director, this report will be framed based on primary
issues, which are related to managerial aspects of operating a team virtually and it will further
identify the scopes of mitigating those issues. There is a requirement of new marketing team
raised by Sydney HQ, consists of members from Mumbai, Beijing, Sydney and New York.
Despite the different time zone, cultural gaps and communicational misinterpretation, this
report will provide ways, which are to be followed in order to mitigate and accomplish the
organizational objectives.
Discussion of the issues related to virtual teams
Virtual workforce refers to a group of culturally diverse people working on the same
objective across time and boundaries. Along with occasional face-to-face meetings, most of
the operations are performed via electronic aid and project management tools. Most of the
virtual teams of the multi-national companies address the lack of communication as the
central problem of operating business via electronic space. As the entire business
environment is changing its nature rapidly, the companies need to transform their mode of
operation according to that, in order to gain a sustainable competitive advantage in the
market. The Marketing Director of Sydney HQ, although, aware of the limitations yet in the