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Vision, Leadership Style and Management Practices

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Added on  2020-10-23

Vision, Leadership Style and Management Practices

   Added on 2020-10-23

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Context of Business(Project-II)
Vision, Leadership Style and Management Practices_1
Table of ContentsINTRODUCTION...........................................................................................................................1Brief History....................................................................................................................................1Discussion on Vision, Leadership style and Management Practices...............................................2Company specific Analysis.............................................................................................................3REFERENCES................................................................................................................................5
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INTRODUCTIONContext of business engage around background of specific business, its framework andenvironment which lays impact on successfully carrying out functionalities. This report is basedon ASDA which is providing its services in retail sector within UK. This report contains taskwill be organisation based and with a purpose to uncover vision, leadership style andmanagement practices applied in business. Lastly recommendation will be offered on the basis ofresearch.Brief HistoryAsda was found in the year 1960 in Yorkshire. This inception of retail empire was carriedout by Asquith brother through their merger Association Dairies Company belonging to the sameregion. The owners were successfully able to revolutionise GEM (Government Exchange Mart)through offering both food and convenience items in the same store. This concept garnered hugesuccess and by 1970, Asda was spread over to 30 stores throughout United Kingdom. Howeverin the year 1999, This retailer was acquired by Walmart for a whopping £6.7 billion and havebeen exposed to economies of scale for its UK based operations. At presently, This organisation offers their products and services through online andoffline channels inclusive of Super-centres, superstores and living stores and most importantlysupermarkets. The major products and services which are offered by this enterprise includesFood and non-food items, home & general merchandise, pharmacy as well as opticians. Thesupermarkets and list of items is also designed as per specific needs of local market so to addconvenience for the people. Asda at present carries a base of over 18 million satisfied customersand are growing tremendously day after day. This retail business is considered to be amongst top3 retail service provider in the country with a sales figure of £22.2bn for the year 2017/2018(TOP 10 UK RETAILERS, 2019)This study will be aiming to understand context of business inclusive of their vision,leadership and management practices along with their application on undertaken retailorganisation i.e. Asda. The reason for undertaking this organisation is that it is one of seniorretailer operating in the country. The company carries its operation to a larger scale with thehelp of approximately 145,000 dedicated employees. This organisation have been known to bemore inclined towards its long term strategy than its competitors such as Tesco and Sainsbury'swhich focuses on strengthening short term sales. This perspective of company can be considered
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