Enhancing Visitor Numbers in Sydney: The Underwater Hotel Concept

Visit Behavior

Visit Behaviour 1
Executive Summary
The main purpose of this report is to learn about the tourism industry and its
techniques to enhance the number of visitors. The underwater hotel in the winter season is the
new idea that helps to increase the number of visitors in the Sydney. There are various
promotional tools which are used by the Destination NSW to promote the city for increasing
the visitors. Theories of tourism are also helps to understand the personality of the visitor.

Visit Behaviour 2
Contents
Introduction................................................................................................................................3
New Event..................................................................................................................................3
Recommendations......................................................................................................................4
Long Term Recommendation.................................................................................................4
Short Term Recommendation.................................................................................................5
Infrastructure/ Service/ Knowledge...........................................................................................5
Promotion for target market.......................................................................................................6
Measuring tools..........................................................................................................................7
Theories and strategies...............................................................................................................7
Conclusion..................................................................................................................................8
Bibliography...............................................................................................................................9
Appendices...............................................................................................................................10

Visit Behaviour 3
Introduction
Tourism and hospitality industry is the broad category of field that provide the
services to people who came from the other country. The industry provides the food, drink,
event planning, transportation, and accommodation facilities to the people. The people came
from outside the country to explore the other country is called tourist. The industry is highly
contributed in the economy (Sharpley, & Telfer, 2015). The behaviour of tourist is fluctuated
due to which they face the issues of decreasing the visitors. It is essential to understand the
behaviour of visitor before attracting them towards the destination. Sydney has been taken
into consideration as it faces the issues of decreasing the visitors.
Sydney is the state capital of New South Wales which is the most populous city in
Australia and Oceania. It is famous for its adventures, and attractive places. The large number
of visitor comes to visit the place in summers and winters. But nowadays, visitors are
decreasing due to which the revenue for hotels, restaurants and city retailers and business are
also decreases. It is require organising the new event or attraction that helps to increase the
visitors in place for this destination. In this report, the discussion is made on the promotion
technique for tourism industry in order to increase the visitors.
New Event
Sydney has to construct the attraction so that the visitors are increases in the city. The
new innovative idea of attraction that the city has to develop to attract the visitors is
“underwater hotel” in the winter months. Winter Month is considered as the too cold time in
a year. During this time, underwater hotel concept with the warm area is the best idea of
attraction to attract the people towards it. The designs of underwater hotel will prepare by the
design as per their qualification. The rooms and its designs are also so attractive that gives the