Assignment On Visitor Attraction & Its Significance
21 Pages3497 Words252 Views
Added on 2020-02-12
Assignment On Visitor Attraction & Its Significance
Added on 2020-02-12
ShareRelated Documents
VISITOR ATTRACTIONMANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Discussion the overlap of visitor attraction in relation to various types of attraction...........31.2 Analyse the importance of different visitor attractions.........................................................4TASK 2............................................................................................................................................52.1 Evaluating needs and motivations of different visitor types.................................................52.2 Evaluate the impacts of tourism on visitors attraction in London........................................62.3 Analyse the effects of different theories of tourist motivation on the management of visitorattractions....................................................................................................................................7TASK 3............................................................................................................................................93.1Discuss the processes and the potential issues involved in the development of visitorattractions....................................................................................................................................9Attachment in PPT......................................................................................................................9TASK 4..........................................................................................................................................164.1 Analyse the different visitor management strategies..........................................................164.2 Evaluating management techniques in relations to sustainability.......................................16CONCLUSION .............................................................................................................................17REFERENCES .............................................................................................................................18
INTRODUCTIONMost of the people are like to visiting various places at the time of vacation, holiday andfestival. There are large number of factors that attracting the customers towards visiting the placeand the London is the most famous places. There are large number of places that attract themmost as old monuments, historical culture and research science is available. Thereafter, there aremost famous places in London city where the historic attract to visiting are the tower of Londonin which most of the royal family like to visit (Yang and et.al, 2015) .There is one more famousplace in London through which most of the historic attracts are the Tower bridge. The mostfamous place is a iconic landmarks, building and Tudor kitchens etc. The assignment brief thereis a mainly discussion on the overlap of visitor attraction in relation to various types of attraction.Furthermore, there is an also study on the significance of different visitor attractions and needsand motivations of different visitor types.TASK 11.1 Discussion the overlap of visitor attraction in relation to various types of attractionThere is an increasing in the tourism industry under which there there most of the start-ups are now promoting their tourism providing very low fares and they gives them special offersrates to the visitors at the time of occasions. It will attracting a large number of visitors in theEngland to visit the different places with their family members at the time of holiday andvacations. Thus, earlier it does not gives much facilities earlier at the time of travel and tourismsector offers and special schemes. Thereafter, the government also plays their different roles incontributing towards the travel and tourism sector in terms of financial and non-financialassistance. They provide funds to the private and public enterprise airlines and also they developthe transportation facilities that attracting the visitors most (Borras, Moreno and Valls, 2014).Furthermore, government formulating various practices through which they can able to adopt thelatest technology through this most of the visitors are able to book ticketing through online and italso attracting the visitors towards the famous places in London. Afterwards, there are severaltraits that are directly affecting the visitors towards them at the particular destination for thepurpose of gives the a high level of satisfaction. For this they gives them a best facilities underwhich they provide a best offer and well-furnished room at best available price through whichthey satisfy in most effective way. Thereafter, a high skilled workers are need to hire under the
hospitality sector so, they can offer a best quality of services that is the most importantimportance of different visitor attraction factors. The visitor attraction needs are vary from person to person in terms of their differentopinions in relating to travel and tourism sector. It can be in terms of their travelling packages,offer prices and discount offer in air ticketing and hotel booking. There is a different kinds ofattraction in terms of age difference in which the adults have a different needs and there familygroup people have a different needs. The attraction is one of the most important aspects underwhich there is large number of facilities will be given to the visitors (Richards, 2014). They visitthe different places in which they can able to gain a enjoyable experience, also gaining thevarious perspective and happiness in regard to travel. The visitor can be attracting towards anycountry if there is any kind of event they organise such as cold play event and also the tomorrowland event. Thus, these factors can able to attract most of the visitors from various places in thecounties. 1.2 Analyse the importance of different visitor attractionsThere are several importance of different types of visitors attraction that are as describeas follows- Employment- It has been seen in the report of Deloitte' s 2013 in that the England arehighly supportive in terms of development of 1.4 million job or 5% total jobs. Thus, thereis an increase in the jobs 2.6 million when there is an impacts of direct and indirect aretaken into considering. The report shows that there is an increase in the marginal revenuein which it is needed to develop a creation of jobs in United Kingdom needs andmotivations of different visitor types Tourism that are majorly estimating is about the£54,000. it has been said that the UK tourism are spend their expenditure that will beincrease in 1% of total employment in tourism UK (Tribe, 2015). It has been expectedthat there is a increase in the employment by 0.89%. There is an increase in the numberof jobs that are relating to the ground staff, Air hostess and aircraft technicians jobs etc.Therefore, most of the people are looking for the airport jobs that are facilitate by the UKtourism and travel sectors. It will directly impacting on the UK economy as there is anenhancement airport job due to which there is a positive employment level in the UKcountry.
Generating revenue- The main advantages to the UK country is that they can easilygenerating the large amount of revenue from the UK Tourism. There is an enhancementneeds and motivations of different types of UK tourism sectors job as well as most ofpeople are attracting towards various different places in the UK due to which they caneasily generating more revenue. It is the most importance factor that directly impactingon the UK economy that is positive and always balance of payment that is favourable.Thereafter, there are most famous places in London city where the historic attract tovisiting are the tower of London in which most of the royal family like to visit (Wu, andPearce, 2014). There is one more famous place in London through which most of thehistoric attracts are the Tower bridge. It directly increase the economic growth rate in theUK economic country if the people are spending a large amount of money for thepurpose of visiting places. Most of the restaurant, pubs, hotels and various other placesare earn high amount of money that are spend by the local as well as foreign visitors. Ithas been study in the UK Tourism sector in which there is an increase in the growth raterate in which there is increase in the employment was about 5.4%TASK 22.1 Evaluating needs and motivations of different visitor typesTravel market are too large for this purpose the large heterogeneous market are mainlycategorised into similar needs and preference of visitors in homogeneous market segmentation.For this reason, to understand the needs and wants of these visitors the market is allocatingeffectively. There are various types of visitor which are categorised into market segmentationparts are the demographic, geographic, psychographic. Thus, in these market segmentation thereare large number of visitors visiting different types of place for their needs and interest. Therefore, there needs of this people are vary from person to person in various differentmarket segmentation. Further, demographic segmentation are categorise on the basis of income,sex , gender, household type and age (Stepchenkova and Zhan, 2013). Whereas, in geographicmarket segmentation are categorise on the basis of target potential customers that are highlybased upon the its location. Thereafter, Psychographic market segmentation are grouped whichare on the basis of their attitudes, interest and their priorities. The needs and motivation ofvisitors are different which are describe as follows-
Age- related- The visitor comes under the demographic market segmentation in whichthe people age are under 20-28 are the students they visits different places for the purposeof education and training. Thus, most of institutes conduct training in which they takingout the group of people to that places where they gain practical knowledge andexperience (Chen, Chen and Okumus, 2013). Thus, the trip are generally for the purposeof doing experimental research under which most of the students gain knowledge as wellas experience from the everyday activities through observation. Geographic related needs- Most of the modern culture people are like to visit across inwhich method at the time of schooling there is a trip from school in that they visit ageological. Under this, the feature of geographic landscape in which the visitors likethose places in that there is a natural beautify is taken place.Historical places needs and motivation- Most of the visitors like to trip those placewhere there is old monuments, historical culture and research science is available. Thus,this people are the older people who are come under age of 30 above and most of theforeign visitors like to visit the historical places. Thereafter, there are most famous placesin London city where the historic attract to visiting are the tower of London in whichmost of the royal family like to visit (Veasna, Wu and Huang, 2013). There is one morefamous place in London through which most of the historic attracts are the Tower bridge.The most famous place is a iconic landmarks, building and Tudor kitchens etc.Income based needs- The visitors attracting the places is highly depend upon theirincome group as the lower incomes groups like to spend less in the high incometravelling places. Whereas, the medium-group income people are like to visit those placesthey can easily affordable by them (Lai, Li and Harrill, 2013). The high-income groupattract towards high-visiting place and it has a high purchasing power to spend on thehigh rates restaurants, beer, foods and hotels etc. 2.2 Evaluate the impacts of tourism on visitors attraction in LondonThere are various impacts of tourism on visitors attraction in London that are as describeas follows- Overcrowded- There are large number of visitors like to visiting the various places inLondon due to which it highly impacting on the tourism. It has been investigate that inthe June, July and August months in which there is a high-seasonal months in which
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Report on Tourism and Visitors Attraction Managementlg...
|15
|4873
|152
Impacts of the Tourism on the Tourists Attractionlg...
|21
|4740
|73
Visitor Attraction Management Assignment Reportlg...
|15
|5112
|93
(Doc) Visitor Attraction Management Assignmentlg...
|21
|4410
|88
Report on Scope and Importance of Attracting Visitors on Touristlg...
|14
|4017
|62
Visitor Attraction Management Assignment - National Tourism agencylg...
|15
|4339
|54