Visitor Attraction Management Strategies

This assignment delves into the multifaceted world of visitor attraction management. It encompasses understanding Generation Y visitors' preferences (Leask et al., 2014), examining the ecology and impacts of natural area tourism (Newsome et al., 2012), and investigating advanced visitor tracking techniques for improved management decisions (Russo et al., 2010). Additionally, it explores revenue management strategies at capacity-constrained destinations (Schwartz et al., 2012) and the role of clustering and cooperation in the visitor attraction sector (Weidenfeld et al., 2011).

VISITOR ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 ..........................................................................................................................................1
1.2 ..........................................................................................................................................2
TASK 2............................................................................................................................................4
2.1 ..........................................................................................................................................4
2.2 ..........................................................................................................................................6
2.3 ..........................................................................................................................................7
TASK 3............................................................................................................................................7
3.1 ..........................................................................................................................................7
TASK 4............................................................................................................................................8
4.1 ..........................................................................................................................................8
4.2 .........................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Traveller attractions are generally refers to a place that have power or trait to captures the
eyes of visitors. This process is grounded on a management process that is discussing various
aspect of developing a person's understanding in regards of tourism sector and its significance.
Hence, it is important for the government of certain nation to understand and know the types of
tourist, their wishes or demands, all pleasure that are required, motivational tool for tourist and a
sound and effective methods of understand that influence its development in proper manner. In
this visitors and tourist required to know suitable legislation and law of particular destination
which they needs to follows (Beritelli, Bieger and Laesser, 2014). With the helps of it, the
economy of nation get sound growth and fame in the entire globe. This report project is based
on various destinations of England overlapping of tourism on attractions sites and importance of
different tourism destinations is all given in this report. Various strategies of visitor management
is all given in this.
TASK 1
1.1
Overlapping of tourist destination
Dated: 15/8/2018
Tourism is a approach that states visitor attraction on a specific destination and nation. With the
helps of this process government of a nation can earn sound and effective growth and earning.
Government authority and locals of nation also provide support in order to promote travel
industry on international levels.
Sustainability:
Travel and tourism is one of the fastest growing sector of world that contributes in economic
growth and development of country. It is very essential for firms to examine the value of
tourism as this help in sustain in market for long run. It is very important for travel companies
to formulate an effective strategy as this help in generate more number of profits.
Overlapping:
overlapping has a powerful impact on tourist range and sustainability of environment. This term
states a meaning in which tourist of a certain destination suppose to visit other nation for their
specific purpose and after it they will visit destination at the same time by their willingness and
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desires. England is very attracting and a perfect destination for tourist which always have a
grater amount of tourists who helps them to keep effective revenue and growth in particular
time period (Calver and Page, 2013). For it government of Britain provides different types of
pleasure for visitors in order to enhance their frequency towards the destination. In this process
they focus to understand asbout tourist's safety and security along facilities protection form
unsocial or unethical problems. In this process, legal authorities of England facilities good or
bad experience to domestic and inbound tourist.
Tourist attraction in United kingdom
United Kingdom as a single nation has ability that attracts grater numbers of persons or tourists
through its fascinating destinations and effective services. Government of UK also generates
different types of activities and events for tourists in order to provide memorable experience.
There are informations for some visitors attraction destinations of UK such as-
British Museum – it is the most attractive historic destination in the entire UK that was
established in around the year of 1753. British Museum is located in the area of Bloomsbury of
London. It is a major place of UK that capture the attentions of visitors towards its attractive
things and beauty. Government of UK also helps in promotion of tourism industry for their
historic location in purpose to spread knowledge and information of the history through it.
These types of places of a certain destination helps to enhance the amount of tourist in order to
explores various experience of tourism industry. For them domestic tourist, or inbound visitors
also denotes their interest to seek out different world. Government of UK are arranging several
educational events for students in order to provide suitable information of these monuments.
1.2
Tourism is very signify for every nation and their economy and majorly for some unfocused
areas to frame build effective growth in them easily (Connell, Page and Meyer, 2015). With the
help of this process government and local powers of tourism sector make a suitable and proper
approach for tourist and some services of employments for further people. Some of the time it
facilitates seasonal employment to single person cause tourist attraction are grounded on climate
and weather of a certain destination but a suitable time helps them to generate earning and
growth not only for employees but also for a nations. Visitor attraction are playing signify role
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in process of economy development. This type of organisations are having different kinds of
roles form other sectors to boost values of country's heritage and historic place (Dewhurst and
Thwaites, 2014). The purpose of Visitors attraction is distinct in every nation because some of
nation wants to improve standard of living by tourism development while other country wants
suitable growth in economy. The main purposes of tourism development are defined below:
Positive impact on sales and profits- There is requirement of various policies which has to be
considered by managers through which profits of association can be done in effective way. It is
essential to make strategies through which changes are possible and this is efficient for
analysing market. Tourist business is hampering activities through which alterations are
possible.
Conservation – it is a governmental process in which they have various types of methods and
techniques in order to protect electricity and water through different types of tools. In this term
park and other areas that has greenery felicitates its contribution in respect to conserve water
and other things. With the helps of this process government of the nation frame positive
tourism impact in order to attract them by using various kinds of tools and techniques and new
methods. In this term tourism attraction point is build by park and garden side area of a country.
Employment generation- UK is the country which is developed and its economy is increasing
very rapidly, so it is essential to work as per need of society. With tour and travel business,
there are various other sectors also which are related to it such as hotel, transport,
telecommunication, etc. so through this there is employment in society. In peak season of
travelling, companies has to hire more personnel so they can render good services (Garrod and
et. al., 2012).
Revenue- it is not only involve revenue of the industry but also refers to a amount of money for
the growth of economy. In the process trade market of a nation generally provide their product
and services to the visitors in order to get suitable amount of its price with the help of them.
Some hotel organisations or service providers also helps in building certain amount of revenue.
through sector of tourism. But in this case it is needed that they facilitates proper amount
earning of government that is directly utilize in their own welfare.
Enhancement of local culture and heritage- it is important requirement that sector of tourism
develops the value of heritage and historic destinations of the nations (George, 2010). These
types of things are related with well build and expended country cause some of less developed
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nations are also get sound revenue through their locality and historical value. Hence in this term
develop and developing nations both places are provides their attractions to industry of
tourism. For this government of country required to facilitates effective services in these types
of area to frame sound growth for the economy and country.
Importance of different visitors attraction
Each and every organisation of the nation facilitates their own involvement in growth and
earning. The industry of tourism helps in order to provide effective and long term profits in a
nation and organisational services. These kind of organisation helps in respect to facilitates
effective and suitable growth to economy as well.
Economical growth – it has relation with the finance related terms to nation with the help their
process and services. It is based on cultural, economy development and trends of the nations.;
this is a term that is used to have spread business services in front of tourist thorough their new
types of approaches (Law, Qi and Buhalis, 2010). In this process the services of employment
and trade marketing of a nation also facilitates their involvement in order to grow economy and
nation's revenue. Through this organisation's financing policy of country also effect in positive
manner that's why government also provide promotion in tourism sector.
Further development – With tourist business, there is development of various approaches
through which changes can be possible and this helps to develop economy of association. This
helps to take changes in business operations and this helps to provide good image in market. As
changes are taking very rapidly, then this gives positive impact on economy of country.
TASK 2
2.1
In the tourism industry various visitors are coming in a nation by their several motives.
Hence for it, the sector of tourism to build their service planes in accordance of their needs and
demands. In this process different types of nations are attract visitors for its beauty, quality
product, effective services in health and medical industry, deals of business, educational
approach and process of learning (Leask, 2010). Hence for this, it is essential that government of
the nation understand uniqueness of them and boost up their services. In this process it is not
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only based on nations but also organisation which provide their services. There are larger
numbers of visitors that have different types of motivation to visit particular place such as:
Health and medical tourist – these types of visitors are belongs to services that they
required form a certain focused nation. In this process some types of nation are providing
effective and sound medical services their patients that is highly framed then other one. The core
motive of those nations to analyse their offered services and gives effective and suitable services
to visitors. Such kind of tourism industry can get grater revenue by their sound and powerful
services and technical aspect. This can be known as the purpose tourism in that sector of tourism
that is effected through certain services of their nation.
Business tourist – these types of tourism organisations are based on business related
term in that a business industry is growing their industrial structural in different nations. These
types of term are also related to sector of tourism which is build growth of economy and
industrial structure in one nation to another (Leask, 2016). In it single person also come to
examine a nation's environment and demands of customers for a particular service and product.
In this process it is needed that government build their organisational term and keep it fixable for
another one.
Educational tourist- these types of visitor er refers to students as they are genar4lly
visits any destination in purpose of having knowledge for that particular place and they come up
in group to collect informations which are related with their study. It provides help in order to
expand sector of tourism through different educational resources. Different museum and historic
destination of England such as British Museum, the national Maritime museum and the queen's
house that facilitates some of particular knowledge for these places. With the help of
professional guide and tour operators each place invites different students who are actively
engage in the local culture.
Adventure tourist- these types of tour and visitor are seeks out various kinds of
destination to have a effective experience of adventures tour. In this tour and travel a single
person is seeking different destination in according of their choice, inbound tourist are also
effected form these all types of travel and tour. These types of tours provides helps to reduce
stress and situate metal state of person through joyful and fun moment (Leask, Fyall and Barron,
2014). These types of tour and travel are general promoted for friends trips, family trips and kid
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zone and etc. these kind of tour and travel provides help in order to enhance the revenue and
growth of economy that involves social and jungle tourism.
2.2
Travel and tourism is one of rapidly increasing industry which also contributes in
economic growth and success of the firm. In that process, attractions, locality, facilities and
further things of a nation is liable for attaining and retaining customers. Along with this, UK
government develops certain policies so as to improve the era of tourism industry, i.e.
improvements in infrastructure (Newsome, Moore and Dowling, 2012). It put a huge impact on
customers interest or choice. Below describe the major impact of tourism sector is stated as
under: -
Basis of difference Positive Negative
Economical Travelling sector is accessible
in enhancing the job
opportunities; it also extend
per capita income of the
nation. If people have higher
disposable income then they
would highly contribute in
GDP rate.
Due to economic crises,
individuals are not able to
spend higher income on
entertainment activities, like
tourism. If affect business
growth and success within a
country.
Social and cultural In this modern era, people
wants to visit different places
so as to new experience of life.
It is the main reason behind
growth of tourism business of
a nation.
If a firm operates in several
nations, then it is required for
it to recognise values, beliefs
or morals of a society. If it is
not occurs then, people won't
prefer to visit such countries or
locations.
Environmental In UK, tourism creates
wildlife image of country and
improve business activities of
a country in one place to
It diminishes environmental
values which led
dissatisfaction of visitors,
cause of improper tourism
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another one. facilities.
2.3
Every tourist have a specific motivation which enables them to move forward to a
specific country or a region so that they become able to get satisfy. In such aspect government
and privately run bodies need to evaluate various motivators which support in managing various
groups of visitors properly and effectively (Nicholas and Thapa, 2010). Thus, various number of
theories of motivation in context of visitor attraction management are:
Maslow theory: It signifies and enables in order to satisfy a hierarchy of various tourist
so that better results could be gain.
Plog theory of motivation: This aspect is based and divide group into a series of
interrelated psycho-graphic series. The two interrelated aspects are: psychometric and
allocentric.
Both these theories are helpful in order to satisfy each and every individual needs and
wants. These two theories could be use in a easy and appropriate frame so that chances of better
and effective gain become possible. A satisfy tourist always support in made a leading tourist
destination. Although, developing destination or tourist spot need to evaluate all such factors of
motivation properly which enables in order to maximize number of visits by particular visitor.
TASK 3
3.1
Tourism industry is developing day by day as number of tourists are increasing in each
place (Prideaux, 2012). There are several tourists places which draw attention of different
visitors. Hence, tourist sector is growing at a very fast rate. There are number of issues
associated with this sector which needs to be look after in proper time frame. Tourist sector of
any country plays major role in contributing in GDP growth and helps in bringing efficient
amount of revenues to the respective government. There are number of developed places that are
facing number of issues in present time which need to be resolved. There are number of visitors
attractions which are discussed below:
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Funding Process: this is considered as prominent factor of attracting travellers towards
to their places. Tourist industry helps in generating large amount of revenue for the respective
country (Ram, Björk and Weidenfeld, 2016).
Stakeholders: it involves number of organisation personnel and visitors who guide their
customers in effective way. Tourist company have their guides to deliver important information
regarding particular places to enhance their knowledge regarding it. Under this process, decisions
are made to deliver those services which helps in appropriate achievement of final outcome.
Attracting Services- it is the responsibility of tourist industry to attract more and more
travellers towards their country. To achieve this aspect various different types of policies, plans
are framed to establish those outcomes and increasing value of the visitors.
Helps in increasing revenue- Tourists are the people who visits particular places to
acknowledge themselves with that area. The host country gets benefit out of this process. It helps
in gaining profits and contribute in increasing the GDP growth of that particular country area.
Private and Public Enterprise- In order to meet the growing demand there are number of
private and public institutions which are established in this area. Their basic aim in to earn lots of
profits and achieve in gaining competitive advantage with the other competitors.
Technology advancement- This is the era of innovation and changes. Business
environment have become dynamic in nature which keeps on changing with the time. Hence,it is
necessary to adopt those techniques and terminology which is new and updated in order to keep
pace with the time. They are number of tools and equipments available with the tourism industry
which have to be used by them in order to gain rapid and continuous growth (Russo, Clave and
Shoval, 2010).
TASK 4
4.1
In order to achieve their respective growth and revenue. There are number of techniques
available which are adopted by the tourist sector in order to deliver best of their services towards
a particular locations. Management of these attractive places is not at all an easy task or process
as it involves implementation of various schemes and policies to control any issue or barrier.
There are number of agencies which have come forward to function in different manner for
controlling negativeness and problems (Schwartz, Stewart and Backlund, 2012). There are
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different kinds of management strategy which are utilised by institution along with government
organisation to manage visitor in effective and efficient way:
overseeing guest's interest: it is very much essential that company should look after their
customers to make them happy with their services. For this, they have to focus on their particular
demands and full fill them in order to give quality services. This process will help in establishing
healthy relationship with the customers for longer period of time.
Supply of guests- Tourists are the important guests for the host country which helps in
constructing revenues. It is the role of the government organisation to realise the values and
importance of the tourists. So, it is their duty to deliver proper services and respect them
efficaciously. Guests are important asset of the country as well for the government as it helps in
making that particular place famous all over the world.
Deal with the effects- under this, services which are delivered to the tourists are deal in
appropriate approach. Local authority combines their efforts with the government authorities to
deliver quality services. Tourists gets attracted with the services of the tourism agency as these
institutions focus on dealing with the effects that may arise at any time of delivering services.
Hence, it is important for them to implement resolution structure.
Administrating Assets- According to this element, dealing with the possession and assets
can be termed as an prominent necessity in order to grow guests captivation. Assets are the
important things that are time restricted and is above the top content of the groups. This is an
issue which is overlooked by the organisation (Swarbrooke and Page, 2012). Assets of the tourist
sector may include transportation, nourishment, settlement should be overlooked while causing
systems for advancement of a particular area or place which is of tourist curiosity. It is noticed
that there are number of places that require special attention and care towards administrating
these assets. For example: overseeing water resource can be posed as a major issue. So,
productive prospect should be made.
4.2
Human activity as well as sustainability are interrelated with management of tourism and
travelling sector. It supports organization in generating revenues by offering high quality of
products and services to visitors who visited their country as a tourist and also enhances
happiness index ranking of a country in worldwide (Weidenfeld and Leask, 2013).
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Sustainability is reasoned as a constructive impact which reflects on the environment on a
positive basis .UK government will have to be focus on improving ,developing and maintaining
more and more heritage and historical places throughout UK .The Tourism and Travelling
organisation should have to used different techniques or tactics for improving the quality of
management in the sector of climate .Through this they ensures their visitors regarding the
sustainability in climate of London ,UK.
Economic : This Tourism and Travel sector helps in creating new jobs opportunities for
local peoples in this competitive world. Through this sector an organisation can reduce poverty ,
unemployment and also enhance their living standard. This Tourism and Travelling sector will
also give their contribution in the economy of a nation which finally enhanced economy growth
of a country . By providing jobs , employment for locals , this sector will enhanced their lifestyle
in a very effective manner by providing financial assistance to them through jobs.
Financial Resource : Tourism and Travelling industry will create very effective
environment for visitors and also for peoples of a that country and through this speciality this
sector will contribute in nation GDP by providing financial assistance to a nation .
Tourism industry is one the most essential sector in the world that assist in contributing more and
more financial resource for the economic growth of a country (Weidenfeld, Butler and Williams,
2011).
Social Maintainability : In this social maintainability method , one of the most essential
organization is administration which is concerned with various encouragement of general local
public of a country. This sector provide jobs ,employment for locals and also enhanced their
lifestyle in a very effective manner by providing financial assistance to them by providing
employments . So through this sector an organisation will enhanced individual and society status
with respect to lifestyle.
CONCLUSION
From this preceding project report , it has been concluded that for enhancing happiness
index worldwide ranking visitor is the most important ingredient throughout tourism industry .
But for increment in visitor attractions , government has to be amend their rules and regulations
through policies for betterment of a nation as well as a for visitors also. Tourism and Travelling
Industry plays important role in terms of displaying tourist places throughout nation and also
highlights about their history and the reason behind their constructions . Tourism Consultant
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refers as an organization that is established for the purpose of promoting visit to Britain and
European market so that visitors attracts more towards the country that helps in generating
employments. This will also helps in reducing poverty by creating more job opportunities for
local citizens of a country. This report has discussed various section that directly affect on the
development growth and economic growth also by giving financial assistance to nation GDP.
Apart from these points,this report also determine about several strategies regarding management
of tourist places and their major aim is to protect historical monuments .
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