Visitor Attraction Management: A Comprehensive Guide to Strategies and Techniques

VISITOR ATTRACTION MANAGEMENT
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Contents
Introduction................................................................................................................................3
Task 1:........................................................................................................................................4
1.1 discuss the overlap of visitor attractions in relation to particular types of attraction......4
1.2 analyse the importance of different visitor attractions.....................................................5
Task 2:........................................................................................................................................7
2.1 Evaluate the needs and motivations of different visitor types.........................................7
2.2 Evaluate the impacts of tourism on visitor attractions in the United Kingdom...............9
2.3: Analyse the effect of different theories of tourist motivation on the management of
visitor attractions..................................................................................................................10
Task 3.......................................................................................................................................13
3.1 Discuss the processes and the potential issues involved in the development of visitor
attractions.............................................................................................................................13
Task 4.......................................................................................................................................17
4.1 Analyse different visitor management strategies...........................................................17
4.2 Evaluate Management techniques in relation to sustainability......................................18
Conclusion:..............................................................................................................................20
References:...............................................................................................................................21
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Introduction
This assessment is about the management of the visitor attraction that is in this assessment types of
visitors will be identified, attractions for the visitors will be found and different motivation theories
for the tourist will be understood. Further, this report will be divided into four sections wherein the
first section the discussion is made on the importance and scope of the visitor attraction. In the second
section of the assessment, the type of visitors will be identified and explained and the impact of the
tourism is discussed based on the visitor attraction and different theories for tourist motivation will be
discussed. In the third section of the report, the procedures are going to explain for the visitor
attraction development and issues within it is also discussed. Further, in the last section, the research
is made on the management techniques application and their sustainability impact are also understood.
The assessment main focus is to identify the aspects needed for attracting visitors in travel and
tourism.
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Task 1:
17 July 2018
Visitors attraction management
Introduction
Visitors are the tourist who travels to different destinations for experiencing different natural and
cultural values. The traveling to different amusements and leisure provides the historical and natural
experience to the visitors. This article is about the visitor attraction overlap with respect to the kind of
attraction that will be explained. Importance of several kinds of visitor's attraction is also understood
in this section. In expanding the tourism business in the UK the major role is played by the travel
industry titled Visit Britain. Travelers or visitors are affected by numerous factors that are going to
discuss in this section.
1.1 discuss the overlap of visitor attractions in relation to particular types of attraction
Visitor’s attraction is the location or attraction where the charges could be admitted for sightseeing
purpose. The attraction needs to be established permanently for the purpose of interest, education,
entertainment or more. Overlapping is the concept which is popular in the UK (Connell, et.al. 2015).
The overlap concept means to create or develop numerous visitors’ attractions at certain tourist
location so that more visitors could be attracted to the particular location. Overlapping provides the
activities, interest, and excitement for the visitors while they visit the different tourist destinations.
There are different types of attraction;
Culture and heritage: it is the attractions based on the culture and history which exist from the past
long years and is known for the uniqueness and beauty they have and provides the cultural
knowledge of the country. The stone hedge is the popular historic attraction in the UK and Other
different cultural attractions in the UK are railways, canals, and battlefields.
Natural attractions: it is the destination which is known for the natural beauty they have. The
natural attractions are self-build. Natural attractions attract more visitors due to its uniqueness.
Different attractions incorporated in natural attraction are beaches, valleys, lakes, mountains, rivers
and more. Lake Windermere, Pembrokeshire Coast is the famous natural attraction located in the UK
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(Versichele, 2015).
Purpose built attractions: these are the sites or structures build by the human to attract more
visitors to the country. These types of attraction provide entertainment, education, and knowledge
to the visitors. It includes zoos, art galleries, theme parks, casino and more. Most popular purpose
built attraction in the UK are Eden project, Alton Tower, Thorpe Park and London eye which was
built for a specific tourism but has eventually adopted overlapping and become most visited and
tourist attraction.
Events: it is a different type of attraction. It occurs according to the seasons and sometimes changes
the location and site. These are used for the overlapping purpose at a specific time (Versichele,
2015). The festivals and events include Olympics, football world cup, Eurovision Song Contest and
Glastonbury which are the well-known event in the UK which hosts the country and promotes the
other attractions in the country too.
1.2 analyse the importance of different visitor attractions
The tourism industry is constantly increasing as the visitor attraction is the most rising theory in the
world. It helps the country in gaining more economy and helping the people of the country to grow
(National parks, 2018). Also, it helps the visitors to get the knowledge of the country’s culture. The
visitor’s satisfaction could be increased by giving the advance facilities and leisure’s to the visitors.
The UK gets a large number of visitors visited the most popular visitor’s attraction throughout the
year. Thus it is important to manage the visitor’s attractions throughout the country. The impact of the
different visitor’s attraction is;
Impact on society: the cultural value of the country and visitors attraction is greatly influenced by
the tourism industry (National parks, 2018). It keeps people more aware of the society and culture of
the country to the visitors. The visitor’s attraction increases the knowledge and education level. It
brings the openness in society and changes the mentality of the people. Visitor’s attraction has a
great impact on the society as it increases the people’s living standard within the country.
Impact on Environment: the visitor attraction helps in the environment preservation. Management
of the visitor’s attraction helps in new policy creation to preserve and protect the nature and
environment so as to increase the number of visitors (Farr, 2018). Like to get the more visitors to the
London Zoo it is important to keep the zoo’s environment neat and maintain its cleanliness. Thus the
tourism business helps in making the locals and visitors more aware of environment serious issues.
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Impact on the economy: it has a great positive impact on the UK economy as the enhancement in
tourism industry creates a great opportunity for the local people to get employment, therefore,
increases the country’s capital income. Economic benefits of the country depend on the size of the
travel industry (Bunghez, 2016).
Conclusion
From the above task, it is understood that overlapping is the important concept in the visitor attraction
deployment. It increases the visitor’s in the country. Also, the overlapping is constantly increasing in
the UK which helped in enhancing the value of the traveling sector. Also, different impacts of the
visitor’s attraction are understood and how it has affected the society, environment and economy have
been discussed and identified.
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