Visitor Attraction Management

This document discusses the importance of attracting visitors and different classifications of visitor attractions. It also explores the impact of visitor attraction tourism on society, economy, culture, and environment. Additionally, it includes a feasibility study for an existing or new visitor attraction.

Visitor
Attraction
Management

INTRODUCTION
Hospitality industry is one of the leading sector which enhance economy of a country.
For every company who are conducting their operations and function at hospitality industry must
need to manage their activities in effective manner so that it will attract visitors. There are
various factors which are conduct by a company in order to attract visitors or customers such as
provide attractive offers, discounts and so on (Dewhurst and et.al., 2014). Organization taken in
this report is London and Partners which is a official promotional agencies of London. The aim
objective of respective company is to promote London and attract audiences from international
level. Topics which are going to explain in this report are importance of attracting visitors and its
scope as well as scale of the respective sector. It will also include type of visitors, their impact
and actions to motivate them as well as it mention ways for the development of enhancing
visitors attraction. Moreover it will also describe about application of visitors management
technique and its impact on sustainability.
TASK 1
P1 Discuss different classifications of visitor attractions in relation to specific categories of
visitor attractions
In a country there are various place which attract visitors and encourage tourism. For
which country government bodies also take make various efforts so that they can attract tourism
because through it they able to enhance country GDP rate along with increase in economy. At a
particular country there are various type of location which attract visitors some major of them are
explain below:-
 Natural Category: It is describe as those place which are build naturally at a particular
place and now it will attract tourist as well as encourage them to visit particular place. It
can culture, climate, hill, mountains, lake and many more (Leask, 2016). Such as in
Epping forest at London which is an ancient woodland forest which is located in about
nineteen kilometre at north south direction. It attract most of the visitors by various
leisure activities such as horse riding, running and walking in beautiful forest, mountain
biking and many more.

 Build Category: It is describe as those places at particular country at which are build or
constructed with an intention to attract visitors. In this tourist place are generally build in
most charismatic and innovate way so that it can attract more and more visitor towards
themselves. Such as London Eye which is a cantilevered observation wheel established at
south bank of Thames River at London. It is a largest cantilevered observation wheel in
the world and it is most attracted place for tourism visited at London, United Kingdom.
Its structure is approx 135 metres tall and diameter of wheel is 120 metre.
 Build for another purpose category: It is describe at those category which is build for
the purpose of use but now it become source of attracting tourism. There are various
place which become attraction of tourist in a particular location (Leask, Fyall and Barron,
2014). Such as South bank Centre which is famous for complex of artistic venture at
London. It is one of the largest centre of art which include artist from diverse field such
as music, dance, drama, painting, literature and so on.
There all sources will attract tourism at London and encourage them to visit at particular
palace which enhancing their economy.
Illustration 1: Natural place to visit

P2 Examine the importance of a range of different visitor attractions in relation to overall
purpose and impact upon economic growth
Tourism and tourist place plays an essential role in enhancing economy of a country as
well as it also generate employment for local, national and international peoples. There are
various place in London which help in enhancing economy, some of them are given below:-
 Epping forest at London: It is an area which are covered with ancient woodland in
approx 24 hectare. It is situated between Epping at Essex to north and Forest Gate at
Great London. It is also consider as royal forest and it is maintained by City of London
Corporation (Weidenfeld and Leask, 2013). The respective place attract tourism because
they can conduct various things such as mountain biking, boating, horse riding and so
on.
 London Eye: It is a Ferris wheel which is situated at Lambeth, London. Its construction
start in 1998 and it get completed in year 2000 and it get award for its design in 2001
year. Its total cost of construction is £ 70 million and it is owned by Merlin
Entertainments. Its hight is 135 metres and diameter is 120 metres. It also attract huge
number of tourist due to its hight and location.
Illustration 2: Epping forest, London

 South bank Centre: It is famous for complex of artistic ventures at London, England. It
is also situated at South bank of Thames River which is in between of Waterloo Bridge
and Hunger ford Bride. There are also several famous situated at respective place such as
Royal Festival Hall, Purcell Room, Queen Elizabeth Hall and many more. It is opened in
year 1951.
Illustration 3: London Eye, London
Illustration 4: South bank Centre, England

These all place impact on economy of London in positive manner by various ways such
as like enhance GDP, employment rate and so on for local, national and international level.
Impact on Economy
 Enhance source of foreign earning: Through tourism there will be enhancement of
local, national and international economy (Hassan, 2013). This is so because by tourism
country or locality able to gain more source of earning.
 Employment generation: The tourism industry enhance employment rate for local,
national and international peoples. This will also help them in enhancing their standard of
living. Through below graph it can be understand that at UK 79.9 % growth of gross
value and 80% enhancement in employment rate.
 Exchange of culture: This will also help one country to exchange their culture from
another country. Along with this it help peoples and organisation in picking up talent,
skills, values and so on.
Along with this there are also several other impact of tourism on the economy of country
such as enhance foreign exchange earning, enhance investment of infrastructure and many more.
Illustration 5: Employment generation through tourism
(Source: Service Sector in India: A Paradigm Shift. 2019)

TASK 2
P3 Explore the needs and motivations of different visitor types for a range of different visitor
attractions
There are various type of tourist who visit around the world for different purpose. They
also have different type of need which they want to fulfil by going one place to another. Along
with this there are also diverse type of things which motivate them. Some major type of visitors
around the world and their need as well as motivation are given below:-
 Demographic segmentation: Its is that factor which diversify tourist on the basis of age,
gender, caste, religion and many more. These peoples have different need and
requirement to visit at a particular place (Robinson and et.al., 2016). Such as young
peoples have different perspective to visit any place for example they required low
costing accommodation and adventurous location. Along with this factors which motivate
them are nation, lifestyle, culture and location to visit.
 Psycho-graphical segmentation: It refers to those visitors who get attracted towards a
particular place due to their lifestyle, peoples, culture and so on. So in this respect
government promote their tourism through these aspect which help them in attracting
peoples and encourage them to visit particular place. For example, according to this
needs of young visitors are location surrounded with local market, traditional
accommodation, traditional food and on. On the other hand motivational factors in this
are place having different types of culture and tradition.
 Business Tourist: These are those type of tourist who visit any particular place for for
business purpose. They are generally consider as part of business world. During
travelling form one place to another business tourist have to do their work and get paid
(Newsome, Moore and Dowling, 2012). Such as salesman who visit to other locations in
order to identify which place is appropriate for opening business. For example needs of
business visitor are peaceful location, availability of conference rooms, well
accommodation and so on. Moreover their motivation for visiting is to develop business
relations with the specific personal by exploring different location which are most
beneficial for them.

 Adventure Tourist: These type of tourist always seeking for the unusual as well as
bizarre experiences. They want to conduct those activities which are dangerous for
example river rafting, rock climbing, skydiving, bungee jumping and many more.
In respect of London and Partners they promote diverse tourist place according to tourist
requirement and their motivational type so that they can attract them in effective manner.
P4 Discuss the negative and positive social, cultural, economic and environmental impacts of
visitor attraction tourism, providing a range of examples
Visitors attracting tourism impact on various aspects such as social, economical,
environmental and culture. These impact can be in positive or negative manner, which evaluation
is given below:-
 Social: Positive impact of tourism or visitor attraction on society is that it will help in
generating employment opportunities, as well as it will also leads to sharing of local
customers, tradition, culture, food and so on (Richards, 2011). This will also help in
improving leaving standards of society. Negative impact of this huge tourism leads to
increase in traffic that directly impact on daily life of society at particular place. For
example through different famous locations like London Eye and South bank Centre
United Kingdom able to enhance employment opportunities. But due to huge crowd local
peoples faced issues like high traffic, increased priced of products and so on.
Illustration 6: Adventure Tourist

 Economical: Positive impact of tourism is that it will generate employment opportunities
for local, national and international people. It will also help in enhancing living standard
as well as economy of country. Its negative impact is that it will leads to unexpected as
well as unforeseen situation for example terrorism, impactful climate or weather, natural
disasters (Positive & Negative Effects of Tourism. 2019). For example some major issue
that can be arise in an economy can be slowdown in the tourist numbers as well as
negative image of specific place that an raise challenges in economy development
practices.
 Culture: Thorough huge visitors attraction particular country able to enhance standard of
their culture by improving education and standard of leaving. By this countries able to
exchange their culture in effective way. On the other hand, negative impact of huge
visitors attraction is that outside people or visitors may disturb or negatively influence
local culture which leads to fermentation among citizens.
 Environmental: Positive impact of visitor attraction is that it will advertise as well as
promote about a specific place and this will also educate peoples to make and keep
Illustration 7: Top countries for travel and tourism in 2019
(Source: These are the top countries for travel and tourism in 2019, 2019)

environment clear (Porto, Leanza and Cascone, 2012). On the other hand negative impact
of this is when huge tourism occur it will directly impact on environment as well as
leaving standard negatively. Example of negative impacts of some visitor attraction
tourism upon environment is unawareness towards its safety and inappropriate uses of
eco-system that can affect tourism places of a country.
By analysing this it can be evaluate that it is essential for countries to take some major
steps so that they can minimise negative impact of visitor attraction tourism. For this there are
several recommendations such as they can develop strategies, rules and regulation so that they
able to save environment. Along with this government develop policies and strategies which help
in developing as well as improving environment and society by avoiding risk of pollution, loss of
natural habitats, forest fires and many more.
TASK 3
P5 Undertake a feasibility study that assesses market demand, competition, product and service
development, and financial viability for an existing or new visitor attraction
Feasibility study is define as method which is adopted in order to conduct analysis
effectiveness of strategies. There are several factors which are consider in it such a political,
economical, social, technological and many more. For an organisation it can feasibility study in
order to develop strategies which attract more and more visitors towards London Eye. Some of
the required changes at such locations are developments of commercial and residential sectors
for tourists in order to providing them a better experience effectively. From which some of the
major factors are describe below:-
 Market Demand: In this analysis of current and past demand of potential visitors will be
evaluated because it will help in develop strategies and plans which attract more and
more visitors at London Eye (Prideaux, 2012). Thus, it is required for government and
residential development organisations to conduct planning as well as development
accordingly which help visitors to reach respective place effectively.
 Competition: At tourism industry there are huge number of competitive company
working that provide different strategies to implementing changes at tourism locations.
Main objective of them is to enhance growth opportunities by implementing desired
changes. Thus, government needs to pay their maximum attention towards more

beneficial strategies through which they can implement positive changes to enhance
tourism at specific location.
 Financial Viability: It is essential for an organisation to conduct analysis of financial
viability because through it they able to develop effective plans and strategies according
to their budget. In order to develop commercial and residential sectors, privately owned
organisations required to consult directly with government of the country in order to
implement such ideas effectively in a adequate budget.
 Products and services: It is essential for company to conduct analysis of products and
services which help in developing strategies which leads to fulfilment of customers need
and requirement. In this it is also essential for different organisations to offer new as well
as attractive services which help in attracting visitors effectively and impressively.
TASK 4
P6 Assess different visitor management strategies and the implications they have for sustainable
development, providing a range of example
Management strategies is define as method which is adopted by an individual in order to
develop plans and process for accomplishing task effectively. In respect of tourism management
strategies it is define as a procedure which is generally adopted by government of a country in
order to develop process through that they can attract visitors and tourism impressively and at
huge ratio (Richards, 2016). By this they also able to fulfil their demand at visited place. Visitor
management strategies which is developed by London and Partners in order satisfy as well as
tourism in successful and effective manner is given below:-
Strategy Management tactics and techniques
Reduce the usage of the protected area
The number of tourists visiting the Big Ben
should be reduced and the length of stay
should be made limited. Charging a visitor fee
and having certain equipments and skills can
prove to be helpful.
Lessen the use of problematic areas The management should be informed regarding
any areas prone to problems around the
London Eye. Accordingly, presence of the

visitors in these areas should either be
prohibited or restricted completely.
Modification of the problem areas Usage of these areas around the Big Ben
should be done through facility design and
different types of visitors should be segregated
into various segments.
Modification of the time of use The management should encourage and
promote using them outside the peak periods of
use. Also, fees should be charged in cases of
high use around the London Eye.
Modification of the type of visitors and their
behaviour
Pets and horses around the Tower Bridge
should be prohibited and not allowed. Use of
proper behaviour and skills should be
encouraged by the management.
Modification of the expectations of visitors The visitors should be well informed regarding
the conditions and wilderness around the
London eye.
Increased resistance of the resource The site around the Big Ben should be
strengthened and protected or shielded from
any kind of impact any environmental or other
factor can have on the location.
Maintenance of resource The resources around the London Eye should
be maintained at all times and the problematic
areas should be worked upon in order to
enhance the visitors' overall experience.
CONCLUSION
By analysing above discussed point it can be determine and summarised that for very
country it is a big task to promote their place so that they attract their more and more visitors.
That will help them in enhancing their profitability ratio and gross profit rate of country. At

every country there are various type of places or location which attract tourist. These places are
divide into major three types such as natural, build and which are not build for tourist purpose
but now use at respective prospective. Along with this there are several type of tourist whose
requirement and motivate level is different for a particular place. There are some factors which
impact on tourist business of a country such as social, economical, politics and many more. So it
is necessary for tourist organisation as well as government top consider these factors and develop
strategies accordingly.

Service Sector in India: A Paradigm Shift. 2019. [Online]. Available
through:<https://www.investindia.gov.in/team-india-blogs/service-sector-india-
paradigm-shift>.
These are the top countries for travel and tourism in 2019. 2019. [Online]. Available
through:<https://www.investindia.gov.in/team-india-blogs/service-sector-india-
paradigm-shift>.