Visitor Attraction Management

Visitor
Attraction
Management

INTRODUCTION
Hospitality industry is one of the leading sector which enhance economy of a country.
For every company who are conducting their operations and function at hospitality industry must
need to manage their activities in effective manner so that it will attract visitors. There are
various factors which are conduct by a company in order to attract visitors or customers such as
provide attractive offers, discounts and so on (Dewhurst and et.al., 2014). Organization taken in
this report is London and Partners which is a official promotional agencies of London. The aim
objective of respective company is to promote London and attract audiences from international
level. Topics which are going to explain in this report are importance of attracting visitors and its
scope as well as scale of the respective sector. It will also include type of visitors, their impact
and actions to motivate them as well as it mention ways for the development of enhancing
visitors attraction. Moreover it will also describe about application of visitors management
technique and its impact on sustainability.
TASK 1
P1 Discuss different classifications of visitor attractions in relation to specific categories of
visitor attractions
In a country there are various place which attract visitors and encourage tourism. For
which country government bodies also take make various efforts so that they can attract tourism
because through it they able to enhance country GDP rate along with increase in economy. At a
particular country there are various type of location which attract visitors some major of them are
explain below:-
 Natural Category: It is describe as those place which are build naturally at a particular
place and now it will attract tourist as well as encourage them to visit particular place. It
can culture, climate, hill, mountains, lake and many more (Leask, 2016). Such as in
Epping forest at London which is an ancient woodland forest which is located in about
nineteen kilometre at north south direction. It attract most of the visitors by various
leisure activities such as horse riding, running and walking in beautiful forest, mountain
biking and many more.

 Build Category: It is describe as those places at particular country at which are build or
constructed with an intention to attract visitors. In this tourist place are generally build in
most charismatic and innovate way so that it can attract more and more visitor towards
themselves. Such as London Eye which is a cantilevered observation wheel established at
south bank of Thames River at London. It is a largest cantilevered observation wheel in
the world and it is most attracted place for tourism visited at London, United Kingdom.
Its structure is approx 135 metres tall and diameter of wheel is 120 metre.
 Build for another purpose category: It is describe at those category which is build for
the purpose of use but now it become source of attracting tourism. There are various
place which become attraction of tourist in a particular location (Leask, Fyall and Barron,
2014). Such as South bank Centre which is famous for complex of artistic venture at
London. It is one of the largest centre of art which include artist from diverse field such
as music, dance, drama, painting, literature and so on.
There all sources will attract tourism at London and encourage them to visit at particular
palace which enhancing their economy.
Illustration 1: Natural place to visit