This report discusses the importance of visitor attraction, its impact on the economy, and the different types of visitors. It also explores the positive and negative impacts of tourism and provides insights into management strategies for sustainable tourism.
Contribute Materials
Your contribution can guide someoneโs learning journey. Share your
documents today.
Visitor Attraction Management
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
INTRODUCTION Forhospitalityindustryorganisationsitisimportanttoconducttheirdailybasis operations within appropriate way as it will help in gaining visitors attraction. There are several activities which have to be conduct by an organisation for attracting visitors such as offering discounts, providing attractive offers and many more (Dewhurst and et.al., 2014). This report is based on London and partners which is an official promotional organisation of London. Motive behind working of this organisation is to promoteas well as attract people from international level towards London. In this report, discussion will be conducted for identifyingessentialnessof visitors attraction, its scope and scale of respective industry. Along with this, type of visitor will be explained with their impact and actions to motivate them as well methods also mention which help in enhancing visitors attraction. In addition to this, discussion will be conducted related to application of visitors management techniques along with its impact on sustainability. TASK 1 P1 In every nation there are several places thatpull in travelleras well aspromotetourism. Within this, government bodies of particular nation also make several efforts which result in attractingtouristbecausesuchpracticeswillresultinincreasingGDPrateaswellas development of economy(Brown, Smith and Assaker, 2016). At particular, country have several location that attract visitors some of them are as follows :-๏ทNatural categoryโ These places build naturally and help in attracting tourist for visiting such places. Natural category places include mountains, hills, culture, climate and so on. In London, Epping forest is place which build naturally and now result in attracting tourist as well it is an ancient woodland forest which is located in 19 Km at north south direction. There are several leisure activities conducted within respective forest which attract tourist such as mountain biking, horse riding, walking in beautiful forest etc..๏ทBuild Categoryโ It include such places which are constructed for attracting visitors as well numerous year are taken by government bodies and other companies for designing such places. In London, their also such place i.e., cantilevered observation wheel established at south bank of Thames River which capture eye of tourist and help in increasing number visitors. Respective place is largest cantilevered observation wheel at
global level as well as it is most attractive place for tourist who are visiting London, United Kingdom. It is approximately 135 metres tall as well as wheel diameter is 120 metre. ๏ทBuild for another purpose categoryโ Such places are constructed for use but now they become major source of attracting tourist.In London, there are numerous places which has been buildfor another purpose category but now become centre of tourism attraction likeSouth Bank Centre which isfamedfor complex of artistic venture(Newsome, Moore and Dowling, 2012). This is largest centre of art that involve artist from various areas like music, dance drama, literature, painting and many more. All the above mention sources will help in attracting tourist at London as well as motivate them for visiting particular places which result in economy development. P2 In economy of an country tourism and tourist both play important role as they result in generating employment for local, national as well as international level people. In London, there are several place that assist in developing economy explanation of them are as follows :- ๏ทLondon Eyeโ It is Ferris wheel situated at Lambeth, London as well its construction was started in 1998 and completed in 2000. Ferris Wheel get award for its design in 2001 and overall construction cost of the same is ยฃ 70million as well as it is owned by Merlin Entertainments. Hight of respective wheel is 135 metres and diameter is 120 metres. But it attract numerous tourist because of their hight and location. ๏ทSouth bank Centreโ This tourist place is popular for their artistic venture situated at London, England. South bank centre is also situated at Thames River which is in between Waterloo bridge and Hunger ford bride. In addition to this, there are some other popular places situated at same place such as Royal Festival hall, Queen Elizabeth hall, Purcell Room and so on. ๏ทEpping forest at Londonโ This location is natural beauty which covered through ancient wood in area approx. 24 hectare. It is located within Epping at Essex to north and forest gate at Great London. Epping forest is also consider as royal forest as well this is maintained by City of London Corporation. This respective place attract large number of tourism because there are several activities conducted within respective forest such as boating, mountain biking, horse riding and many more.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Above mention all the places have wide impact on economy of London in positive manner within numerous ways like increasing employment rate, enhancing GDP and many more. Impact on economy ๏ทEnhance source of foreign earning โWith the assistance of tourism there will be development in economy at local, national and international level. Because through tourism activity overall country and locality will generate more source of revenue. ๏ทEmployment generation โTourism sector result in employment generation at every level local, national and international as well it also assist in increasing living standard of people(Swarbrooke and Page, 2012).As several tour operators organisations are also opening within business environment which result in employment generation. ๏ทExchange of culture โWhen people visit one country to another result in exchange of culture. In addition to this, this will assist people as well as organisation in picking up talent, skills, values and so on. Furthermore, there are various other impact also of tourism on economy of particular nation like increasing infrastructure investment, enhance foreign exchange earning and several other. TASK 2 P3 There are number of people who rome at worldwide level with several motive. Tourist also have several requirement whichthey want to fulfil by travelling from one place to another. In addition to this, there are also several things which motivate individual to travel one place to another. There are several type of visitors at worldwide level explanation of few major visitors are as follows :- ๏ทAdventure touristโThey are the type of travellers who generally travel for getting bizarre as well as unusual experience. Adventure tourist are those who always want to do some adventures such as like rock climbing, skydiving, jumping, rock climbing and many more. ๏ทBusiness TouristโThey are such visitors who travel from one place to another conductingbusinessrelatedactivity.Suchtravellersaremainlypartofbusiness
environment.In simple words, business tourist are conducting meeting, conferences as well as events at different locations for getting their business deal done. ๏ทPsycho-graphical segmentationโ They are such tourist who get attracted towards specific place because of their lifestyle, peoples, culture and many more. Thus, in this respect government bodiesencouragetourism with these aspects that assist in attracting people as well aspromotethem for visitingspecificplace. ๏ทDemographic segmentationโ It is factor that diversify tourist on the basis of gender, caste, religion, age and several other aspects. Such people have different requirement for visiting particular place(Hassan, 2013). Like, youngster have distinct perspective of visiting place in comparison of old age people. London and partners encourage differenttourism places as per to need as well as their motivational type. So that, they can grab eyes of travellers in effectual way. P4 Visitor attraction tourism have both negative as well as positive impact on social, cultural, economic and environmental impact. Explanation of these are as follows :- Positive impactExplanation SocialTourism attraction have one of the major impact on country as it will help inraisingsocial effect. Tourism management includedevelopment of infrastructure as well as new leisure amenities. It will result in advantages to tourism sector of nation and local community. In addition to this, tourism assist in preserving traditional customers, festivals and handicrafts. EconomicTourism activity within London result in increasing employment as well as generating job opportunities for people. But job created through this activity have direct link with respective industry as well as indirect link with tourism such as retail, transportation and so on. EnvironmentBy visitors attraction there is positive impact on environmental factors. Because nature tourism and ecotourism assist in promoting wildlife conservation or natural resources like rain forest. Along with this, it aids inminimisingproblematicsituationssuchasoverfishingand
deforestation. Negative impactExplanation SocialBehaviour of tourist have negative effect on quality of life that is related with host community. Sometimes there are few visitors who don't respect ethics and culture of particular nation as well as make fun of them which give negative impact at social level and demotivate local people. EconomicTourism sector provide jobs but these are seasonal as well as there is no much income in such employment. Moreover, payment within same sector is very poor and money generated through through tourism activity not provide any advantages for local community(Petr, 2015). Reason behind this is that multinational hotel chain as they are taking major advantages from tourism. As people prefer to stay in large scale hotel in comparison of small. EnvironmentTourisms have negative impact on environment because of overused water, coral reefs, beaches and so on. Along with this, level of pollution also increase through traffic emission, littering and so on. TASK 3 P5 For an organisation it is very much important to test the feasibility before implementing new plans and policies so that better results and gaps should be eliminated in positive way. In context of UK tourism that are very much popular among the people. The reason that it helps to attract large no. of visitors by its monuments and buildings that are attractive enough across the whole globe in positive way. In UK tourism organisation before implementing the new plans and policies they have to conduct the through research such as aspects that are very much important for visitors and what kind of facilities require to them to give delighted experience to them and many more aspects. To conduct a research to know the key interest areas of the visitor researcher
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
have to conduct a analysis by apply survey by taking few respondents from the whole world so that major areas of their interest should be acknowledge in better manner. It helps in giving important insights about their demand and supply side to give best consumer experience for enlargebusinessopportunitiestoremainalwayscompetitiveinmarketplace.Factorsor attributes that are must to give enchanted experience to the their present with future consumer base in order to remain always competitive in market place. The reason that tourism is one of the most important source in today's world for income and transmission of culture in other countries to build healthy relationship with them. After conducting server organisation can be able to give best products and services that helps in giving best quality services to their ultimate consumer base. Some factors are sanitation, accuracy in payment system and general guidelines while visit some places are important for an visitor to give best services to the ultimate consumer base(de Sousa and Kastenholz, 2015). To give best services researcher have to build a strong plan and budget that enables to fulfil the objectives that set by an researcher in order to accomplish organisational goals and objectives in proper manner. So it is very much important for an organisation to plan each and every attribute before launching a new product into market place. TASK 4 P6 Managementstrategiesandtheirimplicationsareverymuchimportanttoget sustainabilityinbusinessenvironment.Tourismdepartmenttotallyrelyon experienceof consumers and organisation have to give best services to give pleasant memories to them. For that tour planner have to build best products and services by focusing on specific needs and wants of consumers as per specific market demands. To deal in effective way organisation have to build four tiers that are dreaming or building the tour, choose best visiting place, avail trip and review about it. In that aspect visitors build a strong perception before travelling the particular place and it is very much important for another visitors too. They enchant others by word of mouth, telling and saying of stories and affiliation so it is very much obligatory to build management and create the plan as per the consumers needs and demand to remain always relevant in market.There are four stages of successful brand management of destination explanation of these are as follows :-
STAGESTEPS ResearchSetupcorevaluesofdestinationwhich involvedurability,flexibilityand communicable. Examine contemporary preferences of visitors Conduct comparison within present destination with competitors. Identify personality and positioningDefinearepresentationofplacelikefor London it can be โ the city of square mileโ. It is important to estimate that how it can be translated to brand personality which interact with target market and creates an emotional relation(Ramand Hall, 2017). Craft the brand core reflects which identity destination depended onculture as well as values of destination. Nowtaglinehavetobedevelopwhich represent brand position. Implement the brandSeveral channel will be utilise which help in communicatingbrandsuchasinteractive media,advertising,eventsinternet,direct marketing and many more. Brand have to be market through media and events. Long term brand maintenanceLong term marketing which help in keeping brand personality as well as values. It is recommended to encourage the business firm with other agencies in terms of foreign
investmentagencies,economicdevelopment agencies and so on. CONCLUSION After going through above discussion it has been concluded that, for every nation it is important to attract more visitors. Because visiting more people in country helps in enhancing profitability ratio as well as gross profit of nation. There are several places in London which help in attraction large number of visitors. In addition to this, there are various type of tourist whose need as well as motivation level is distinct for specific level. There are some factors that have impact on tourism business like social, economic, political and so on. Thus, it is necessary for respective sector organisation to develop strategies by keeping all these factors in mind so it will result in proper development.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser