Analysis of Tourism Management and Visitor Attractions

The provided document is a collection of research papers on various aspects of tourism management and visitor attractions. The papers cover topics such as human resource management in the tourism industry, visitor perception and crowding at tourist sites, and sustainable tourism practices. The studies also examine issues related to visitor attraction management, including clustering, cooperation, and complementarities. Furthermore, the document includes research on domestic tourism expenditures, visitation at capacity-constrained destinations, and revenue management strategies for national parks.

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap of visitor attraction in relation to particular types of attraction...............................1
1.2 The Importance of different visitors attractions....................................................................3
TASK 2............................................................................................................................................6
2.1 Evaluate the needs and motivations of different visitors types.............................................6
2.2 Impacts of tourism on visitors attraction in the United Kingdom.........................................7
2.3 Effects of different theories of tourist motivations on the management of visitors attraction
.....................................................................................................................................................8
TASK 3............................................................................................................................................9
3.1 The process and potential issues which involved in the development of visitors attraction.9
TASK 4..........................................................................................................................................10
4.1 Analyse different visitor management strategies................................................................10
4.2 Management techniques in relations to sustainability........................................................11
CONCLUSION..............................................................................................................................11
REFRENCES.................................................................................................................................13

INTRODUCTION
In the modern era, Tourism sector is growing fast and contributing more to develop the
economic growth of the nation. It is one of the best business for attracting, accommodating,
operating tours as well as entertaining tourists in an effective manner. Government plays several
roles or responsibilities for the purpose of maintaining heritage properties so that several number
of tourists can be attracted. Visitors attractions is most important elements for tourist experiences
as it will support in recreating a particular market (Karim and Chi, 2010). This assignment is
based on Tourism Consultant in the VisitBritain that built the England's Tourism products such
as National Maritime Museum, Greenwich Park and Queen's House. They focus on increasing
value as well as volume of export tourism. This report will discuss the overlap and analyse the
importance of visitor attraction. It will evaluate needs and motivations of tourists types and
impacts of tourism on visitor attraction in United Kingdom. This will also analyse effects of
different theories of tourist motivation on the management. It will also discuss the process and
potentials issues in development of visitor attractions and analyse their management strategies. It
will evaluate the various techniques for sustainability development.
TASK 1
1.1 Overlap of visitor attraction in relation to particular types of attraction
Overlap of visitor attraction
Date: 2nd May 2018
Travel and Tourism is a fastest growing industry which contributes more to country in
increasing growth and achieve competitive advantages. It attracts number of tourists by
promoting tourism products or attracting them towards place as well as locations of the nation.
This is essential for developing growth rate so that government can take advantages and earn
more by supporting travel and tourism sector (Barros, 2011). They focus on developing the
country by increasing growth rates or GDP in an effective manner.
Overlapping
It is very beneficial for every firm as overlap play crucial role to achieve competitive
advantages and sustainability development in more effective manner. Overlapping have major
impacts on the environment because it analyse the customers and their particular choice or
preferences so that better holidays or tour packages can be provided (Beritelli, 2014). It defines
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that every person prefer to visit any specific place or locations at various countries for particular
purpose and also they want to satisfy their needs or demands in an appropriate way. Therefore,
overlap is essential for generating more revenues or profits so that country can be developed in
well manner. England is most famous place where visitors are attracted as they give first priority
to UK for visiting purpose so that they can fulfil their desired expectations. Therefore, UK is
developing fast because they are earning sufficient income as well as GDP growth within time
period. Britain Government is considering the tourism organisations and supporting them so that
they can operate number of tours and plans for trip at the UK.
The problem of overlapping is underrated in tourism sector. Most of the visitors, who
visit in London, has limit time. They want to see various kind of attraction like nature, modern
buildings, historical places etc. In order to fulfil their desire they avoid similar type of
experience. National Maritime museum is a historical place which contain various type of stuff
of royal family. Queen's house is another historical attraction which offer similar experience to
visitor by showing them Royal stuff (Bieger, 2014). The problem of overlapping start because
of the similar offers from the side to two popular destinations. If a visitor visit Queen's house
then he/she does prefer to visit National Maritime museum in because he/she knows that
nothing new is present at National Maritime museum.
Visitors attraction of the UK
There are number of places available in the United Kingdom that helps in attracting huge
audiences towards its various tourist destinations such as heritage, traditional place as well as
historical places, Museums, Victoria house and many more so people enjoy better and get
knowledge about any mysteries or other histories. UK government focuses on providing
effective services or facilities to the visitors so that they can feel happy or enjoy in well manner.
Some of famous places are The National Maritime Museum, Greenwich Park and The Queen's
Houses etc. They generally attracts audiences by organising events or other activities which
support in immense and give best experiences to the tourists in an effective manner. There are
several places in the UK which government promote for better tourism and attracts tourists
some are as follows;
The National Maritime Museum
This is the most famous and attractive museum which is situated in Greenwich, London, (United
Kingdom). It is largest museum of the world so that more visitors are attracted towards this
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historic museum (Laesser, 2014). This has incorporates the Royal Observatory and Queen's
House as well. Therefore, government play vital role in maintaining these places for inviting
more people and attracts them for visiting such Museum. It is an essential for increasing growth
or revenues in an effective manner.
Greenwich Park
It is a former hunting park and also one the highest single green place that is situated in the
south-east London. It can be defined as the one of Royal Park of the London that enclosed in the
year of 1433. it has covers around 74 hectares so people prefer to visit here for the sightseeing
and feel relax on green place. Visitors generally experience here by the views over the River
Thames, Isle of Dogs and City of London etc.
Queen's House
This is a former Royal Residence which was built in the year of 1616 in the Greenwich. This
house is one the most important building in the history of British Architectural. It has become a
part of the National Maritime Museum and visitors generally visit this place for watching the
collections of maritime paintings as well as portraits etc. this is also another place which helps
in getting attentions of tourists and attracts them for the purpose of sustainable development.
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Illustration 1: The National Maritime Museum 2018

1.2 The Importance of different visitors attractions
Travel and Tourism industry is one the best sector which helps in developing country and
increase the tourist destinations or places for the more visitors. It contributes to the social,
economical development of the nation (Cellini, 2011). It can be analysed that most of
individuals or people prefer tours and travels for enjoying their lives and best moments. They
get interested for visiting places for the purpose of relaxations, relief from frustrated life,
holidays, family picnic, honeymoon and adventurous and fun as well. These are very beneficial
for developing the particular locations or areas because it support in increasing economic
growth and achieve sustainability in more efficient ways. Government and local authorities also
taking part in making better decisions regarding travel and tourism as they get involved for
providing effective facilities and services to the visitors. They also consider their safety or
security as well as proper protection while visiting any place or destinations in an appropriate
ways (Coghlan, 2012). It must be necessary to consider the seasonal and environment based
employment as tourists can be attracted as per the climate changes or environmental factors
including weathers, seasons or natural changes etc. it will help in attracting number of tourists
and satisfy their needs or wants as per their requirements.
Importance of different visitors attraction are as following
Increase profits or growth: The National Maritime museum is the biggest Maritime museum in
the world. It is one of the most popular attraction in UK and millions of people visit it every
year. This result in earning huge amount of revenue to the government of UK. It improves GDP
of whole country and help them in earning foreign currency. Country can improve its financial
positions with effectively by supporting to this sector. In this consider the travel agencies and
organisations which are playing crucial role in contributing to the economic growth of the
nation (Connell, 2015). This sector support in increasing the investments and revenues with the
help of international tourism market in well manner. It is also beneficial for creating brand
image as well as reputations of the country regarding their famous places so more visitors can
be attracted towards nation. This term has defined about money as it is the biggest opportunity
of the industries and countries that they can generate higher profits and increase growth rates by
attracting number of customers and consider cultures, traditional, country's trends or fashions
and economic development etc. travel and tourism businesses support in providing employment
opportunities and consider the trade marketing that contributes in economic growth.
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Conservation: In this defined as the set of procedures and activities ins which people try to save
waters , environment, as well as electricity and many natural resources from effective tools or
techniques in an appropriate manner. Government play vital role in keeping safe and healthy
environment by formulating and making better rules or regulations for the purpose of protection
of climate in better ways. Therefore, government always focus on maintaining the climate or
atmosphere such as greenery, waters conserving and cleanness of the environment and creating
good infrastructure etc. for attracting the visitors and making feel safe and secure to them so
that they can get experience better and effectively. In this also included some national or
geographical parks and other areas. Beside this, there is another importance of visitor attraction
i.e. preservation of customs, beliefs and history. Queen's House has a significant place in British
architectural history. Government and other authorities understand that many people visit this
place every year so they spend money on preserving this earliest surviving neoclassical villa.
Provide employment opportunities: Travel and Tourism sector is best industry for making
career as people can find suitable job in this field in more appropriate manner. It also
contributes to the country in reducing the rate of unemployment and provide job services or
facilities to the local people or society (Page, 2015). This will support in earning more incomes
and improve living standards of an individual after getting job opportunity in the tourism
corporations. This sector also consider the job regarding tourist guiding in which individual
guide to other people about particular destination. Many guides and other people are working in
Greenwich park. Attraction like Queen's house and National Maritime museum provide job to
many people. Unemployment is a big global issues and these visitors attractions are playing
crucial role in facing this challenge by generation jobs.
Revenue: This is also important elements that affected by the travel and tourism industry such
as trade mark is one of the best service provider which helps in giving effective services to the
visitors. This will support in increasing revenues by satisfying customers needs or demands as
well as desired expectation by providing number facilities including hotels, motels, resorts,
proper accommodation and many more. It can be support in achieving best possible outcomes
in more efficient manner (Evans, 2012).
Further development: These industries play an important role in developing the particular area
or locations with helps of enhancing or promoting tour destinations or best places so that more
audiences can be influenced for visiting the country. If economy developed then it will support
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in increasing as well as developing the infrastructure of the nation in well manner. In this
consider culture, traditions as well as historical places for the purpose of proper development.
TASK 2
2.1 Evaluate the needs and motivations of different visitors types
In the sector of Travel and Tourism, number of person visit different places as per their
purposes and requirements. Tour operators and other travel organisations generally consider the
visitors needs or wants as their main focus should be satisfy individual in well manner so that
they will be loyal in the future (Stonehouse, 2012). The businessman of the tourism sector have
various roles or responsibilities for providing adequate facilities or services and also try to
improve their existing products or services so that more tourists can be attracted regarding
motives of visiting.
Needs, motives and motivations play vital role ins attracting number of customers and
also fundamental part of the mechanics of tourism as well. Every individuals wants to get reliefs
in stressful life so they prefers to visit another place for satisfy their desired needs. Travel needs
and motivations also underpin the desired expectation of the visitors. It also influence the final
outcomes related to holidays. So, many of tourists can be attracted towards travel and tourism.
The Maritime Museum and Queen's House are the best places that support in enhancing
the tour destination and develop the country's economy growth in well manner. England is also
most famous tourism place where the government is focusing on attracting huge audiences by
promoting its beauty, provide quality of products or services and considering the health or
medical sector, business meetings or dealing, educational purposes and many more for
generating higher revenues in an effective ways. There are defined some motivations to attracts
visitors towards specific places such as;
Health and medical tourist: In this describe the different services which are related to the
health as well as safety of visitors. It is the responsibility of the country and tour operators that to
give appropriate medical facilities and services to those needed person who requires more
efficiently so that health can be improved (Garrod, 2012). This is the bes method or tourist mode
which helps in attracting people for getting medical treatments so company can earn more
incomes.
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Educational tourist: This tourist mode consider the students or any person who visit
another place for their education purpose as well as focus on getting more knowledge or
information by visiting another places. Students generally get educations regarding history
knowledge, destroy destinations and mysteries places, therefore countries are promoting their
tour places by considering this in an effective manner. For example; UK is one of the best
country which provide the various knowledges such as educational as well as literacy services to
the students including The National Maritime Museum, Greenwich Park, British Museum and
The Queen's House and several historical destinations etc. that support in providing effective
knowledge and information to the interested students.
Adventures tourists: This is most famous and important places in the travel and tourism
sectors as mostly people are attracting towards adventures things for having more fun (George,
2010). Therefore, several firms or tour operators are focusing on promoting the exploration
destinations as well as discover new locations that will provide adventurous experiences to
another people.
Business Tourist: These tours are generally related with some business purpose as people
visit various places for meeting, seminars, conferences and many more. There are several
businesses that have expanded at other countries or another places so that future growth can be
achieved and develop the country in well manner.
2.2 Impacts of tourism on visitors attraction in the United Kingdom
In the modern era, Travel and Tourism industry is growing rapidly and different countries
or Island promote their places by adopting various tools or techniques and suitable methods so
that huge audiences can be attracted. Countries focusing on specific elements such as locality,
traditions, beauty, culture and attractive places and many more so that visitors can attracts in
efficient manner. As Tourism consultant of Visit Britain is considering to increase the visitors
attractions towards The National Maritime Museum and Greenwich as well as The Queen's
House in the UK. Here are defined some negative and positive impacts of the tourism sector and
national incomes as well such as;
On the basis of
differences
Positive Negative
Economical Travel and tourism sector always These are responsible in creating
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support in increasing growth of the
country so that it can be developed
(Gössling, 2011). Places like National
Maritime museum earn money for
country by using different modes like
sale of tickets. There is more support
in economy development through
promoting of travel and tourism as it
helps in generating revenues by
bringing foreign investments with
international tourists.
more rush or crowd at the different
places which can be impacted
negatively on the travel or tourism
sector. They also are responsible for
increasing wastages that can affects
on the heritages or historical places
etc. When people from different
countries visit at the location like
Queen's house then they try to touch
those things which are not allowed.
This some result in damage on some
historical stuff.
Social and
cultures
It is an essentials for representing
particular culture or society on the
front of visitors which has major
impact on the economy. Authorities at
locations like Greenwich park also
play vital role in improving cultural
activities.
There are some negative effects on
the society such as increasing drugs
consumptions, unethical issues,
crimes and illegal things and
terrorism etc. Beside this visitor also
make Greenwich park dirty by
throwing wastage stuff at historical
place. They do not throw it in dustbin
and make whole place dirty.
Environment It also have various affects on the
business operations as environment
consist several elements that can
affects on the travel and tourism
industries such as positively and
negatively (Hartmann, 2014). In
positive impacts, it support in creating
goodwill, tourists places, wildlife
reputation and many more. Places like
The negative impacts of the
environmental factors are reducing
the values of particular country so it
can dissatisfied visitors, lack of tour
facilities or services and many more.
When more tourist visit at the
locations like Queens house then it
pollute the environment. More
vehicles at the attraction means more
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Greenwich park give message of
keeping environment green. Tourism
help this park in earning money which
they use in maintenance of park.
air pollution.
2.3 Effects of different theories of tourist motivations on the management of visitors attraction
It is defined as the proper management of the travel and tourism services so that better
tours or trips can be organised in an appropriate manner. This sector is very important for every
country because they cans increase economic growth with the help of promoting tourists
services. government and local authorities are responsible for improving the facilities or services
as well as legislation to visit in better manner (Haukeland, 2011). There are some theories of
Maslow and Plog defined or provide adequate informations such as;
Physiological theory: It is defined as the basic need for individuals as per their
requirements. In this provide basic informations to the travel or tourism industries regarding
customers need or wants.
Protection and security: It is the first responsibility of the government that to consider
people safety and securities regarding any issues. So that it will support in protecting them from
the dangerous or uncertainties. This will help to make feel relax and motived to the visitors
related to safety and securities.
Esteem: In this defined those facilities which are provided by the local authorities to the
visitors or tourists (Henderson, 2011). Therefore, it is the major roles or responsibility of the
government to provide better services and facilities to provide best experiences to the people.
Self actualisation: This is related with self assessment and actualisation in which tour
operators generally acquires various qualities or skills so that visitors can get sufficient services.
Plog Theory:
Allocentric: In this theory describe that every visitors have rights to select their desired
destination or place for the purpose of visiting so they can explore any areas as per their
requirements.
Psychocentric: In this, individuals explores several places and visit different destination
for feeling relax and experience more. They also wants some rest as well as spend time with
family.
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Midcentric: In this consider those visitors who explore number of places for the purpose
of getting knowledge or experiences regarding adventurous etc.
Maslow's theory of motivation can be used by management of visitor's attraction like Queens's
house. This theory motivate employees who are working in at Queen's place to give their best in
order to get money for their basic needs like food, shelter etc. On the other hand, if visitor will
get the confidence that basic needs like food, shelter (hotels) are available near Queens's house
than they get motivated to visit this place. Safety is next level in this theory. When visitor get
assurance about their safety then attraction does not need to motivate them for a visit. Positive
pressure and support from the side of family and friend also motivate visitors to explore Queen's
house. When a tourist see Royal palace then it develop a sense of self esteem in them. This factor
play significant role in motivating different type of tourists. Their are many people who can visit
at Quuens's house but they do not have confidence to visit this location. They feel that they
would fail to understand the things which are present in it. Queen's house can convince these
visitors by assuring them they can learn understand the knowledge which they will get at Queen's
house.
TASK 3
3.1 The process and potential issues which involved in the development of visitors attraction
There are various issues or problem can be arise while establishing a theme park as “The
London Resort” in the Swanscombe Peninsula. So that they can affects on the growth of visitors
attractions regarding country's places or destinations in an appropriate manner. Some issue are
as follows;
Funding: Limited funding is big issue in for most of the tourist destinations. Government do
not provide much support at the time of establishing theme park and investor also shy to invest
huge amount because they do not feel that theme park can attract huge number of customers.
Stakeholders: They also play an important role in developing the visitors attraction so,
organisation have to consider the stakeholders for establishing better resort in the marketplace
(Horng, 2010). They have make appropriate decision for adopting the various strategies and
tools or techniques to provide proper facilities or services to them.
Attraction management: It is generally related with management of visitors attractions as The
London Resort can attracts more audiences but they are required to manage the people in an
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effective manner within the resorts.
Private and public enterprise: This also an another issues which can affect on the resort as it is
related with profitability and non-profitable which works for generating revenues (Tsai, 2010).
There is lots of competition in the European market that can affects on the London Resort.
Technology advancement: There are several alternatives available and new technologies
developed which can affects on the London Resort so this is also major issue for establishing a
new resort.
The process of visitors attractions:
Consumer needs: It is the first step where The London Resort have to find the customers needs
or wants regarding particular products or services.
Consumer perception of what will satisfy their needs: In this, Organiser have to measure the
customers perceptions about the resort and products or services as well.
Consumer perception of the attraction: In this, organiser have to find the consumer perception
regarding The London Resort and their attraction towards firm.
TASK 4
4.1 Analyse different visitor management strategies
There are various strategies and tools or techniques that must be considered for
maximising the visitors attractions by some important phases such as;
Supply: There are several services provided by tour operators for customers satisfaction
so that it consider the visitors flows, capacities and flexible so that visitors attraction can be
increased (Kusluvan, 2010). It also provide security, regulated rooms conditions, and identified
footpaths etc. Management of Greenwich park can decide a specific time slot for specific number
of people. This will allow visitor to explore the place without facing the problems of
overcrowding. Another strategy which management can adopt is increased capacity of eating
area.
Demand: This is also another important techniques in which visitors are attracted
towards attractive prices incentives, educations and market penetrations. Opening new areas in
the Greewich park, offer more discount in off season are some of the strategies which can be
adopted for increasing the footfall and revenue of this visitor destination.
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Sustainability: In this defined several aspects that support in achieving sustainability
including economic, visitors expectation and attraction and society.
This can be understood by taking example of visitor management strategies during the
timeline of the previous Royal Borough of Windsor and Maidenhead's in which they are
concentrating on London 2012 Olympics and Paralympics Games which has supported in
delivering as well as realising opportunities. They were focused on collectively delivery success
and many more.
4.2 Management techniques in relations to sustainability
Definition: Sustainability can be defined as the change process in which resources and
exploitation, investment direction,and technologies orientation and institutional change are
performed in harmony. It is considered as one of the fundamental concept which government and
many organization have to consider due to the environment assistance directed to reduce
wasteful activities.
Here are mentioned some approaches which are useful in order to promote different approaches
of attracting tourism mentioned as below:
Economic: Vaporisation have to establish wide job opportunities in competitive business
world so that and regional local people who have more informatory in regard of those
sector has improved standard of living. through delivering them employment, lifestyle of
worker can be improved. Hence, it contribute in economy.
Visit expectation: Management need to review their expectation of visitor understanding
the types of facilities required to them. If they fail in delivering their visit repeatedly,
business can lead to heaves loss and suffer fall. hence, it is essential for management to
create satisfactory business strategies. This is essential for management to contribute
widely in development of heritage condition. through this, organization can expand their
business and generate more benefits out of implemented activities.
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CONCLUSION
From the above report, it has been concluded that visitor attraction is very important for
promoting tourist destinations and attracting number of people towards country. It is beneficial
for developing the nation by contributing in economic development and provide job
opportunities to them. This report is defined about the Tourism consultant at the VisitBritain as
how they are promoting The National Maritime Museum and try to attracts more visitors for
increasing profitability and also create better image in the market. It described various strategies
for management of tourist destination and maintain the historical places, heritages, national
parks, Greenwich Park and monuments in an effective manner.
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Online
The national Maritime museum 2018. [Online]. Available Through
<https://en.wikipedia.org/wiki/National_Maritime_Museum>
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