Visitor Attraction Management - Assignment

VISITOR ATTRACTION
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Overlap of visitor attraction..................................................................................................1
1.2 Importance of different visitor attraction..............................................................................1
TASK 2............................................................................................................................................2
2.1 Needs and motivation of different visitor type.....................................................................2
2.2 Evaluating impacts of tourism on visitors attraction.............................................................2
2.3 Effect of different theories on tourist motivation..................................................................3
TASK 3 ...........................................................................................................................................3
3.1 Process and potential issues involved in development of visitors attraction........................3
TASK 4 ...........................................................................................................................................4
4.1 Analyze visitors management strategies...............................................................................4
4.2 Evaluating management techniques in relation to sustainability..........................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
This project discuss about significance of tourism. People travel to various destinations
for leisure or business purposes (Mason, 2015). Tourism industry provides travellers with
various types of facilities. Further, it discusses about National Maritime Museum, which attracts
large number of visitors from all over the world.
It also discuss about importance of different types of visitors attraction. There are various
types of factors like natural attraction and historical places that grab attention of people to visit
any destination. There are factors that motivate travellers to visit particular destination.
Further, it discusses about evaluating impacts of tourism on visitors attraction, effects of
different theories on tourist motivation, processes and potential issues involved in development
of visitors’ attraction, analysing visitors’ management strategies and evaluating management
techniques in relation to sustainability.
TASK 1
1.1 Overlap of visitor attraction
Visitor attraction can be defined as place which has unique features or characters that
attract tourists. There are different types of visitors attractions such as man made building,
environment, etc. These attractions basically play the important role for making the interest in
the tourists for a particular geographical area. So, they are considered as the major and
significant motivators in the tourism industry to pull the tourists.
Natural attributes: They are like the natural environment’s beauty which has been placed in the
specific region as the sign of divinity creative activity in the creation such as hills, sea-beach, and
forests These natural attributes attract the traveller greatly for passing their time in order to
enjoy and refreshment.
Human-made ancient buildings and structures: These are the building created by human those
had been made-up for the spiritual and any other goal in the past period. After that, at a time
these constructions have been turned as the tourism attractions to the traveler for their great sign
of building and beauty.
Human-made recent buildings and structure: These are the building those have been made-up as
the touristry attractions side so that the traveller come to visit there. These piece of land are
basically improved as a part of interest of some creation and beauty loving people.
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Overlap is a specific type of attraction. It has gained popularity in recent years. National
Maritime Museum is a museum situated on the banks of river Thames. This museum was opened
with small capital. This museum attracts large number of tourists.
In past years, this has become one of the most popular place at London. 3.5 million
Tourists visit London annually (Page, 2014). Natural place attracts more number of tourists.
People like visiting to places that are rich in natural beauty. Museum organises unique show
known as history of brave show. Tourists like to visit peaceful and quite destinations. Natural
beauty consists of beautiful lake, valley, and mountains. Structure of this museum is designed in
such way that it attracts travellers. National Maritime Museum become popular place to visit
because of its antique monument. Theme parks, zoos and museum are built for purpose to attract
customers.
1.2 Importance of different visitors attraction
A tourist attraction can be defined as a destination where more travellers or visitors prefer
to visit. The features of attractive tourist place is that specific place has inherent cultural values
as well as historical importance. The objective of tourist attraction is to gain the customer's
attention so they come to specific destination and explore the different attractions on holiday. In
UK there are various attractive place for tourist these are : theme parks like Altoon tower,
Buckingham Palace etc. which attracts tourists. Visitors attraction assists in stimulating domestic
tourism. It also supports the regeneration of areas. It plays significant role in promoting cultural
change.
Visitors’ attraction plays a major role in increasing tourism of UK. Visitors from overseas come
to visit beautiful destinations of UK. The main purpose of visitors’ attraction is to grab tourist
attention that is visiting the country. They give opportunity to travellers to visit certain
destination. There are various factors like natural attraction, historical artifacts that make visitors
to visit from around the world. Travellers from the globe are attracted to explore such amazing
destination (Importance of Visitor Attractions, 2015). Visitors’ attraction plays vital role in tour
and travel industry. They are built to attract tourists into that destination. People are more
attracted to natural destination that is created by nature. Tour and travel industry assure about the
safety of environment; this give visitors opportunity to visit natural place without any
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interference and problem. They often organise events to attract tourist. Events play an important
role in attraction of tourists. Tour and travel industry contributes large part to national economy.
Attraction helps in promoting local culture of country (Benur and Bramwell, 2015). Visitor
attraction contributes to economic as well as social development of nation. It also helps in
generating the new source of income for the government in the nation. Tourism contributes to
the generation of employment in the nation. Tourist attarctions act as a pulling element to
traveller which might be foreigners. A tourist destination would be meaningless without any kind
of attractive places, be it man-made or natural. Attractions is considered to be as driving agent
of the tourism sector. It helps visitors in capturing an opportunity of adventure, exploration- an
epic experience. All tourism activities or services, in return, lead to increase in the GDP of
developing nation, hens advancing its economic growth. Visitors attractions plays important role
in the growth of tourism as well as other industries in the nation. Visitors attraction helps
domestic companies in increasing sales as well as profitability.
TASK 2
2.1 Needs and motivation of different visitor type
Needs as well as motivations are two crucial factors which plays important role in
tourism. The motive exists when an individual is able of developing an urge which results in to a
need, which in turn gives a feeling of dissatisfaction until this demand has been satisfied. To
satisfy a need there is energy with a corresponding direction. Satisfying desires of customer is
known as motivation. There are generally two types of motivation external and internal
motivation. Psychological needs of people are satisfied with the packages that are develop by
tourism companies. People like travelling to new destinations and performing adventure and
leisure activities. Travellers have different needs and desires. It is very important for tourism to
satisfy desires of customers.
Tourism consultants analyse attitude of people. They make group of people with similar
nature. These groups are known as segmentation. By observing behaviour of tourist, managers
identify their needs and desires. Tourism industry offers valuable package to travellers in order
to satisfy needs. Attitude and behaviour of tourists play a major role in motivating tourism
sector. Travellers get motivated by external factors like money (Inkson and Minnaert, 2018).
Factors like political and economical changes continuously take place as per the market. Income
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and family structure is very important factor for external motivation. Children like travelling
places like Disney land, amusement parks where as senior citizens like visiting historical places.
Tourists belonging to different culture and tradition like travelling to specific cultural
destinations.
There are various factors such as personal factors as well as psychological factors which
have direct and significant influence on the travelling decision made by an individual.
Psychological variables involves inter sic value which insist a person to ravel and visit at
particular destination. This variable also include need of travelling. In addition to this personal
factors include an individual previous experience at specific tourist place. Attractiveness of
place as well as cultural values of particular destination plays an important role in positively
influencing people to visit specific place. Inj addition to this, environmental as well as social
factors have great influence on individual choice to visit particular destination. Some people
might visit particulars place in order to escape from social roles.
There are different types of tourist and they have various needs such as :
Purposeful cultural tourist: The visitors prefer to travel cultural places such as art , museum ,
historic destination etc. These people visit particular place for attending cultural functions such
as weddings, festivals etc. Such visitors participate in other activities as well during their trip.
These types of visitors has desire to gain knowledge about different culture. Purposeful cultural
tourist demands for entertainment.
Sightseeing tourist: This type of tourist visit specific destination for exploring the beauty of
specific place. Such type of people travel for getting relaxation. These type of visitors ned only
basic facilities such as food and accomodation.
Liesure tourists: These people travel at particular destination for enjoyment. Liesure touristy
demands for recreational , entertainment and adventurous activities.
Business tourists: these types of tourist visits particular destination for attending business
meeting , training programme or seminars. Business tourist requires conference centres .
Incentive tourists : These are those people who get holiday packages from companies.
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2.2 Evaluating impacts of tourism on visitors attraction
Tourism industry is among the largest industries. This sector helps in growth of a
country’s economy. Tourism industry provides jobs to people living in remote areas. According
to report prepared by tourism council, travel industry has created one out of 10 jobs in all over
the world.
Increase in employment opportunity led to overall growth and development. Unexpected
events like tourism, political upheaval has negative impact on tourism sector. This impact takes
longer time to recover. Travel consultants provide knowledge about sustainable development in
tourism (Boniface, Cooper and Cooper, 2016). They spread awareness about importance of
environment to general public. Over tourism can lead to wear and tear of natural place. Further,
tourism organise events like Olympics, world cup, etc. in order to grab customer’s attention.
Travellers visit new destinations and post pictures on social media to help in promoting local
culture of any country.
2.3 Effects of different theories on tourist motivation
Responsible tourism provides travellers with attractive destination to visit. In this context,
they assure sustainable growth in tourism industry. Sustainability means satisfying current
requirements of travellers without affecting future. Behaviour of travellers depends upon culture
and society they belong. It helps in maintaining world diversity by conserving natural and
cultural heritage of company.
Travel industry provides memorable experience to travellers. Sustainability in tourism
sector can be achieved if travellers take responsibility of their surroundings (Ashworth, 2017).
Responsible tourism helps in developing relation with local people in order to understand their
culture. This provide livelihood to people of local areas. Travel industry is responsible to
maintain transparency to achieve goals of responsible tourism. It helps in minimising negative
impact related to environmental and social factors.
TASK 3
3.1 Process and potential issues involved in development of visitors attraction
Process and potential issues involved in development of
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visitors attraction
Travellers have various demands; tour and
travel industry adopts various measures to
fulfil their requirements. Customers have
demands regarding destinations. Demands of
destinations will increase if it matches the
needs and requirements of travellers. Location
and route of destination determines popularity
of that place (Van Den Berg and Feng, 2016).
People are attracted to natural beauty. They
decide their destination-according to the route
they are willing to travel. Development of
tourist attraction depends upon population of
place. Tourists generally like travelling to
destinations that are less crowded to satisfy
their personal needs. Lack of resources is
considered to be as the important issue which
has created big barriers in developing visitor
attraction.
They decide destination according to facilities
that are available. People assure that
destination has all basic facilities toilets, food
and refreshment facilities. This factor plays
significant role in attracting tourism.
TASK 4
4.1 Analyse visitors management strategies
The main objective of visitor management strategy is to provide the high level of
satisfaction to customers. Other purpose of visitor management strategy is to reduce the negative
effect of tourist activities on environment as well as society. Sustainable development is tool
adopted by tourism industry. This deals with optimum utilisation of environment. This is key
element that is used to maintain demand and supply of tourism sector. This help in preservation
of natural environment. Tourism industry can adopt flexible time management; they can extend
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opening and closing hours. They ensure long-term economic growth by providing various
benefits to stakeholder (Timothy, 2017). They provide people with stable earning. Tourism
industry gets opportunity to host various social communities. Sustainability development
provides guidelines that are universally applicable to tourism industry. Tour and travel motivate
stakeholders to actively participate in decision-making process. This deals with continuously
monitoring social and economical impacts on tourism industry. This industry satisfies all
demands of travellers. They assure safety and security of travellers. They provide delightful
experience to their customers.
4.2 Evaluating management techniques in relation to sustainability
Tourism industry has sustainable impact on local community and destination. It is very
significant to understand supply demand in market. It is very important to understand
requirement of customers (Prebensen, Chen and Uysal, 2018). Mangers spread awareness about
environment to travellers. They suggest them not to destroy natural habitat. Tourism helps in
maximising wealth and increasing profitability. Increase in tourism can have negative impact on
people of local community. Research was conducted to collect information about attitude of
residents. Results of these resources are used to monitor and control sustainable development in
tourism. There are several are used to measure vulnerable information. This ensures growth and
development of tourism industry. Information can be used to spread awareness about risk and
benefits related to tourism. Tourism helps in maintaining culture and trend of country. It is very
important to match up expectation of travellers. Demand in tourism sector can influence price of
the tour (Sharpley and Stone, 2014).
In addition to the above strategies there are basically two approaches which can be
utilised for managing the visitors these are hard and soft. Hard visitor management approach
includes physical, economic as well as regulatory management. Regulatory management
involves implementing specific laws or regulation for protecting the place from getting damage
by visitors or tourists. Soft approach of visitor management includes education.
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CONCLUSION
This project concludes about importance of sustainability in tourism sector. Travellers are
generally attracted to destination that has natural beauty. Overlapping is a special type of tourist
attraction. Tourists like to visit place like amusement park, zoo, museum, etc. Special events are
organised to attract attention of travellers. Tourism industry gave opportunity to travel new
destination. This industry consists of large part in economy. Visitors’ attraction has positive and
negative impact on tourism sector. Responsible tourism provides tourists better destinations to
visit. There are various issues that hinder growth and development of tourism industry. It has
been concluded from the report that visitors attraction plays an important role in the social as
well as economic development of nations. Study has also concluded that personal well as
psychological factors are the drivers which motivates people to travel.
There are various strategies which can be adopted by travel companies for managing
visitors.
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REFERENCES
Books and Journals
Ashworth, G.J., 2017. The construction of built heritage: a north European perspective on
policies, practices and outcomes. Routledge.
Benur, A.M. and Bramwell, B., 2015. Tourism product development and product diversification
in destinations. Tourism Management, 50, pp.213-224.
Boniface, B., Cooper, R. and Cooper, C., 2016. Worldwide destinations: The geography of travel
and tourism. Routledge.
Inkson, C. and Minnaert, L., 2018. Tourism management: An introduction. Sage.
Kozak, M. and Kozak, N. eds., 2015. Destination Marketing: An International Perspective.
Routledge.
Mason, P., 2015 Tourism impacts, planning and management. Routledge.
Otgaar, A.H., Van Den Berg, L. and Feng, R.X., 2016. Industrial tourism: opportunities for city
and enterprise. Routledge.
Page, S.J., 2014 Tourism management. Routledge.
Prebensen, N.K., Chen, J.S. and Uysal, M. eds., 2018. Creating experience value in tourism.
Cabi.
Sharpley, R. and Stone, P. eds., 2014. Contemporary tourist experience: Concepts and
consequences. Routledge.
Timothy, D.J., 2017. Managing heritage and cultural tourism resources: Critical essays, Volume
one. Routledge.
Online
Importance of Visitor Attractions. 2015. [Online]. Available through: <
https://prezi.com/ixhlkbn8yyqt/importance-of-visitor-attractions/ >
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