Visitor Attraction Management

This report discusses the classification of visitor attractions, their importance in economic growth, the needs and motivations of different visitor types, and the positive and negative impacts of visitor attractions. It also provides information on London & Partners, a promotional agency in London, and their role in promoting visitor attractions. The report includes case studies on Windermere Lake, Royal Museums Greenwich, and the British Museum.

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
Activity 1.........................................................................................................................................1
P1 Discuss different classification of visitor attraction in relation to specific categories of
visitor attraction..........................................................................................................................1
P2 Importance of different visitor attraction in relation to overall purpose and impact on
economic growth.........................................................................................................................4
ACTIVITY 2....................................................................................................................................6
P3. Needs and motivations of different visitor types .................................................................6
P4 Negative and positive impacts...............................................................................................7
Activity 3.........................................................................................................................................9
P5 Feasibility study that assesses market demand, competition, product and service
development................................................................................................................................9
ACTIVITY 4..................................................................................................................................10
P6. Different visitor management strategies and the implications they have for sustainable
development..............................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Visitor attraction management is the complex sector of travel and tourism industry that
focuses on development of tourism infrastructure and services. It is the fast growing sector that
helps to contribute for development of country. Companies are in different sector run their own
business that helps to contribute for social welfare as well as development. So that organization
analysis the market and make planning to promote tourism sector by providing various facilities
(Albayrak and Caber, 2013). The present report is based on London & Partners that is a
promotional agency in London. It promotes London internationally as a world leading city in
which to invest work. This report discusses about different topics such as classification of of
visitors, importance of range of different visitor attractions in relation to overall purpose and
impact on economic growth, needs and motivation of different visitor types, negative and
positive social, cultural, economic and environmental impacts of visitor attraction tourism,
market demand, competition, product and service development (Alexandris, 2013)..
Activity 1
P1 Discuss different classification of visitor attraction in relation to specific categories of visitor
attraction
Visitors attraction play a vital role in tourism sector that helps visitors to get aware from
new places. It is relationship among visitors and employers who provide such facility. In present
time, most people spent their valuable time with their family for visiting the new places and
know about different country. The main aim of visitor attraction is to influence people and
manage the different functions. Such as London & Partners is promotional agency that promotes
different places and create interest of customers for the purpose of visiting the place.
Different classification of visitor attraction
There are different types of visitor attraction that helps to know information about places
and famous historical places. London & Partners states the different visitor attraction which
influences them and increase their interest for visiting that places.
Natural visitor attraction – This means some places which are made already and
influences people to enjoy natural beauty such as beaches, mountains, park and many more. It
includes some places:
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Windermere Lake – This is natural attraction that influences people to see this lake. It is
surrounded by mountains, villages, peaks, forest etc. This is a wonderful place to visit and spent
time. This place make feel peacefully to visitors and emphasis to visit again and and again. This
attraction influences visitors that helps to contribute in development in country. The manager of
London & Partners promotes such place which attract customers. This organization provides
more facility to its visitors that attracts more visitors (Zhang, Ryan and Cave, 2016).
Purpose build – This means designing of some places for the purpose of attracts people
and emphasis them to visit that particular place. It is build by some person in very attractive
design that influence people and give a chance to enjoy such places. These places are consider
following attraction such as:
Royal Museums Greenwich - This is consider as natural visitor attraction which
influences person for visiting that places and get information about that places. London &
Partner promote this place in which visitors can visit this Royal Museums Greenwich and
indulge themselves. This visitor attraction take into consideration the National Maritime
Museum, Queen's house, Royal observatory and Wonderful tea clipper which attracts people.
This is a fabulous thing to see and do for free at Royal Observatory, Queen's house and etc. It
attracts people to wander such place and know about it. Moreover, this is seventh most visited
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museum in UK where approximately 2,607,099 visitors comes for the purpose of visiting such
place (Weidenfeld, Butler and Williams, 2016).
British Museum – This is vast collection of world art which is free entry to all visitors.
This was founded in 1753. It is dedicated to human history, art and culture which make feed
good to all. London & Partners promote such place and provide information about this attraction.
There are different things to see such as Rosetta stone, Parthenon Marbles, Sutton Hoo mask and
ship burial collection, Enlightenment gallery, Egyptian mummies, Renaissance and Medical
objects etc.
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P2 Importance of different visitor attraction in relation to overall purpose and impact on
economic growth
Visitor attraction is the important that play a prominent role in economic development for
every country such as it helps to earn income through visiting. This also helps to provide jobs in
different field. Such as London & Partners is a promotion agency that contributes in economical
development by providing jobs in various department such as marketing, HRM, finance,
transportation, hospitality, travelling etc. The importance of visitor attraction is defined as:
Windermere Lake – This is most wonderful visitor attraction that helps to provide
peaceful environment to visitors (Boniface, Cooper and Cooper, 2016).
Purpose - Its main purpose is to attracts more people and helps to increase the
economical growth by visiting such place.
Economic importance – Following are the importance that affects economical
development, which are as follows:
 Local economy: This helps to fulfil the needs of local government by paying tax amount
and connecting with political parties.
 Regional economy: It helps to integrate and connect with new government policy that
helps to attract more people and increase regional economical development.
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 National economy: This lake is natural attraction that does not incurred any cost for
maintenance and services. It helps to create good image where people comes from
different country and take advantages of such place.
British Museum –
Purpose - This museum is man build attraction which influences visitors in order to see
such place. Its main purpose is to provide peacefully environment to person and make feel them
good. It helps to increase the economical growth by collection the amounts through visitors. The
London & Partner's manager promotes this attraction and generate employment (Barron and
Leask, 2017).
Economic importance:
 Local economy: In this museum, manager enhance local culture that attracts people and
maintain profit margin in such country.
 Regional economy: There are number of employees who works at there to maintain it
proper and provide information about such place that helps to solve their unemployment
issues. As result it can collects funds that is important for regional economy.
 National economy: In this museum foreign and more people comes and spent their time
that helps to collect foreign exchange. As result it helps to focus on development of
national economy (Hatton, 2012).
Royal Museums Greenwich:
Purpose - This museum is build before long time in United Kingdom. The purpose is to
help in economical growth and be sustain life story of great people.
Economic importance :
 Local economy: This attraction is important for the development of local
economy by creating employment opportunity and public subsidy. Moreover, it
helps to improve living standard of people with the help of contribution in
development of country.
 Regional economy: It provides financial support and good infrastructure facility
to visitors that affects development of country. The manager of such museum
pays tax and follows government rules for the purpose of regional development.
 National economy: This museum influences many visitors from international
countries that helps to enhance international market. It is important to improve
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the transportation and communication which influences visitors to see such
museum that helps to collect foreign exchange. As result it impacts positively on
national economy.
Its impacts on economical growth is stated as:
Employment generation – Visitor attraction is also important for organization as it
impacts on economical growth for example, London & Partners promotes visitor attraction with
the help of marketing staff. It helps to generate employment opportunity by providing job to
different people.
Increase in foreign exchange – This impacts positively such as with the help of visitor
attraction organization receive foreign exchange due to visiting by different country. People
comes from different country who pays different currency that helps to collect foreign exchange.
As result visitor attraction impacts on economical growth by collecting new currency (Brunt,
Horner and Semley, 2017).
The importance of visitor attraction is given below:
Revitalizing an area – This means an area that can be revitalizing by visiting. It helps to
increase the interest of people and they visit such places. Such as the manager of London &
Partners are dealing in promotional agency whose main purpose is to to get high profit by
influencing people and providing them job opportunity. Such as Windermere Lake is
surrounding the forest, water and beaches which attracts and revitalising this area.
Contribution to the overall destination product – Visitor attraction helps to contribute
in overall product destination that helps to create job opportunity. By using visitor attraction
organization can get information about product that increase people's interest.
ACTIVITY 2
P3. Needs and motivations of different visitor types
Travel and tourism industry are based on variety of visitors who comes in different places
in order to visit different destination and for spending good times with their family. In London &
Partners two visitor attraction has been selected such as British museum and Windermere Lake
who understand needs of visitors and motivate them for visiting. There are different types of
visitors which are as follows:
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Market segmentation: This is the way of identifying the interest of people for particular
product and services. Whenever a company enter in to new market then it is needed to analysis
their customers and know their needs so that it can make profits by providing that kind of
product and services.
Demographic: The manager of London & Partners mainly focuses on family, business
and adult who are interested to know about such designation. This organization promotes and
increase number of visitors by promoting (Butler and Suntikul, eds., 2013).
Geographic: Location is the main factor which affect people to visit. In London &
Partner, manager promotes UK with the help of providing information of such destination.
Psycho graphic: This is related with mindset of people which influences them to wander
and enjoy such places.
Needs of visitors:
Special interest: It is needed for visitors such as they decided which places they want to
visit according to weather. Visitors has different needs and expectation that is required to fill in
order to make profits. The manager of London & Partner understand needs and desire of people
and make available that kind of visit easily.
To spent quality time: The another need of visitors is they wants to spent their quality
time with their family to visit. The manager of London & Partner arrange such facility for people
by understanding their needs in which they can spent their quality time.
Needs and motivation of different visitor types:
Historical tourists: This refers as historical places which motivates people to visit the
place and enhance their knowledge which helps to motivate people. Historical destination
increases the interest of people to visit the places and enhance the economical condition.
Families and children: This is another visitor type which highly attracts people and their
family to spent their precious time by visiting the different destination. This contributes in
economy by visiting the places. This increases the mental states of joyful moments of family
which motivates them.
P4 Negative and positive impacts
There are different factors which can impacts to visitor attraction tourism. In London &
partners, manager focus on environmental factor that impacts on visitor attraction such as:
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Cultural: This factor are related with different culture of different people who comes
from multiple country. Its impacts are defined as:
 Positive impacts: London & Partner trained its employees to understand different
culture that helps to deal with different type of people and provide them
satisfaction. As result it can increase profit margin which influences customers.
 Negative impacts: It impacts negatively for example, if culture has been changed
of visitors then manager of visiting places need to focus on new culture which is
difficult for organization. Carrying capacities also impacts negatively visitor
attraction for example, when visitors come from different places there is need to
focus on their wants which is not easy for organization. There is need to carrying
capacities of visitors because they are stranger from such place which may be
dangerous for them (Edelheim, 2015).
Economic: This factor involve income level, increase and decrease in prices of products
and services, inflation rate, fluctuation in GDP rate etc. The impact of such factor on visitor
attraction is defined as:
 Positive impacts: Stability in GDP rate helps visitors attraction to maintain the
tours and earn income the development of country.
 Negative impacts: Fluctuation in GDP rate impacts negatively foe instance, due
to increase prices of transportation visitors switch their preference to visit and
selects other one which reduces its profits. There may be problem of wear and
tear due to visiting that is not easy for London & Partner. So it impacts negatively
on business organization.
Environmental: This factor involves natural components such as forest, scrivener,
marine environments, rivers and lake which affects the visitor attraction.
 Positive impact: This factor helps to increase the more interest of people and
provide fresh air and good health to people. For example, Windermere Lake is
surrounding beaches, forest and rives which influence people and they visit to see
and get fresh air. London & Partner's manager manage all operation by providing
safety and good health to its customers that helps to make profit.
 Negative impact: It impacts negatively such as if organization does not provide
this facility it may be risky for visitors such as it may be harmful for them.
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Social: This factor is associated with needs and wants of visitor, demand and supply,
changes in preference etc.
 Positive impacts: It impacts on visitor attraction positively for example, different
people come from different country whose communication and needs are different
which is required to fill. By focusing on such needs and better communication
organization can increase number of customers in tourism sector (Inkson and
Minnaert, 2018).
 Negative impacts: If organization does not focus on communication and needs of
visitors then it has to face the lack of profitability due to decreasing number of
visitors. Over crowding impacts on visitor attraction such as it creates over
crowding due to visiting many people from multiple counties.
Activity 3
P5 Feasibility study that assesses market demand, competition, product and service development
Feasibility study is the analysis of continued and proposed project that helps to define
design, planning, local community involvement recruitment and training in order to complete
that project. The manager of any organization consider all relevant factor for completing the
projects by assessing proposed plans. It helps to maintain the productivity and profitability with
the help of Feasibility study (Leslie, 2014 ). The feasibility study for tourist attraction as
follows:
Executive summary: London & Partner is a promotional organization that perform
functions to attracts number of audience and make policies to convince them in order to chose
visiting places. The manager of selected company has decided to expand its business by adding
new visitor attraction that is British Museum that will help to increase visitors and profit margin.
Assess market demand: The manager of London & Partner has analysis the market and
get information that when there are seasonal changes then visitors demand demand different
activities which are related to spirituals, peacefully environment etc. Therefore, adding visitor
attraction, the marketing manager of selected company assess market demand and involve visitor
in their packages for giving such services.
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Competitive landscape: There are number of competitor in tourism sector which
provides demanded packages to visitors as they wants. In London & Partner manager analysis
the market make strategy to beat the competition and make profits within organization.
Service development: In London & Partner, manager add such visitor attraction by
making plans such as jeep riding, bus, cars and other transportation to visit museum. The
manager of such company also provide historical data to aware people and create interest among
people to more visit (Packerand Ballantyne, 2016).
Financial viability: In London & Partner, manager implement such planning for the
purpose of enhancing visitor attraction according to budget. The manager of selected company
has decided a budget for such feature that is given below:
Particulars Amount (In £)
Communication and transportation 5000
Advertisement 3000
Market research 2000
Total 10000
Recommendation: From the above planning it has been recommended that London &
Partner should opt British museum visitor attraction that will be a beneficial for organization. It
will help to attract and convince more people and they can increase profitability. By using this
plan it attract more people as it make plan according to their budget (Quétel-Brunner and Griffin,
2014).
ACTIVITY 4
P6. Different visitor management strategies and the implications they have for sustainable
development
Visitor management strategy is important for organization as it helps to manage visitor
attraction location for generating more profits. Strategies helps to implement how it can achieve
goals of business organization and maintain more productivity. In London & Partner, top
management increase the number of tourist that helps to promote tourist destination. The
different management visitors strategies are follows by London & Partner:
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Technology strategy: This strategy helps to adopt new technology within organization
that influences person and increase heavy crowd. For example, the manager of London & Partner
make technology strategy and bring new services within organization which helps to increase
productivity (Sharpleyand Stone, 2014).
Staying length strategy: This strategy helps to get maximum number of visitors by
providing better services. It is impoirtant for manager of London & Partner to visit alll area and
make particular strategy in certain period. Fore instance, the manager of London & Partner set
time period for visiting particular place by providing effective administration (Taplin, 2012). By
using this strategy a business organisation can increase the visitors number which helps to
contribute in economical condition of country. For instance, if people will be happy with
different destination then they can increase the foreign exchange and economical condition of
company positively.
Group size limit strategy: This is effective strategy which can be used by London &
partner by providing excellent facilities to its targeted visitors. For instance, London & Partner
set a limit of visiting area of Pembrokeshire Coast that helps to minimise the conflicts and helps
to manage the crowd in proper ways which helps to attain the sustainable objectives.
Modify the timing of use : By using this strategy London & Partner can modify the
timing of visitors as they wants which can attracts more people and helps to sustainable
development. This helps to increase the visitor management properly which helps to maintain the
profitability increase economical position of company.
Maintaining rehabilitate resources: This used to attracts the people which can be used
by London & Partner in which manager can remove the problems of visitors or customers that
can help in sustainable development. Moreover, it increase the visitor interest to visit such
places.
CONCLUSION
From the above report it can be concluded that visitor attraction management is helpful
for economical development as it attracts people and provide services that make profits. It is
divided in two field such as natural and build attraction. It helps to providing employment
opportunities within organization that increases development of country. Different visitor
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management strategy such as technology and staying length strategy that helps to attain
sustainable objectives.
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REFERENCES
Books and journals:
Albayrak, T. and Caber, M., 2013. The symmetric and asymmetric influences of destination
attributes on overall visitor satisfaction. Current Issues in Tourism. 16(2). pp.149-166.
Alexandris, K., 2013. Performance measurement and leisure management. Routledge.
Zhang, X., Ryan, C. and Cave, J., 2016. Residents, their use of a tourist facility and contribution
to tourist ambience: Narratives from a film tourism site in Beijing. Tourism
Management. 52. pp.416-429.
Weidenfeld, A., Butler, R. and Williams, A. M., 2016. Visitor attractions and events: Locations
and linkages. Routledge.
Boniface, B., Cooper, R. and Cooper, C., 2016. Worldwide destinations: The geography of travel
and tourism. Routledge.
Barron, P. and Leask, A., 2017. Visitor engagement at museums: Generation Y and ‘Lates’
events at the National Museum of Scotland. Museum Management and Curatorship.
32(5). pp.473-490.
Hatton, A., 2012. The conceptual roots of modern museum management dilemmas. Museum
Management and Curatorship. 27(2). pp.129-147.
Brunt, P., Horner, S. and Semley, N., 2017. Research Methods in Tourism, Hospitality and
Events Management. Sage.
Butler, R. and Suntikul, W. eds., 2013. Tourism and war. Routledge.
Edelheim, J. R., 2015. Tourist attractions: From object to narrative (Vol. 46). Channel View
Publications.
Inkson, C. and Minnaert, L., 2018. Tourism management: an introduction. Sage.
Leslie, D., 2014. Tourism enterprise: Developments, management and sustainability. CABI.
Packer, J. and Ballantyne, R., 2016. Conceptualizing the visitor experience: A review of
literature and development of a multifaceted model. Visitor Studies. 19(2). pp.128-143.
Quétel-Brunner, B. and Griffin, K. A., 2014. Heritage interpretation and foreign language
provision at Irish visitor attractions. Journal of Heritage Tourism. 9(2). pp.95-113.
Sharpley, R. and Stone, P. eds., 2014. Contemporary tourist experience: Concepts and
consequences. Routledge.
Taplin, R. H., 2012. Competitive importance-performance analysis of an Australian wildlife
park. Tourism Management. 33(1). pp.29-37.
Ryan, C. and Page, S., 2012. Tourism Management. Routledge.
Timothy, D. J. and Boyd, S. W., 2014. Tourism and trails: Cultural, ecological and management
issues (Vol. 64). Channel View Publications.
Walter, P. G., 2013. Theorising visitor learning in ecotourism. Journal of ecotourism, 12(1),
pp.15-32.
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