Sustainable Tourism Development & Business

This assignment delves into the concept of sustainable tourism development two decades after the Brundtland report. It explores various aspects, including smart tourism destinations, visitor attractions, online reviews, authenticity in heritage consumption, seasonality response, mobile tourism shopping, and park visitors' activities using geotagged photos. The assignment also touches upon social media research, value estimation of attractions, theme park carrying capacity, and the integration of sustainable development goals. It requires a critical review of research and an analysis of various frameworks and theories within the context of sustainable tourism business practices.

VISITORS ATTRACTION MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Overlap of visitors attraction in relation to particular types of attraction.............................3
1.2 Analyze the importance of different visitors attraction........................................................4
TASK 2............................................................................................................................................5
2.1 Evaluate the needs and motivations of different visitor types.............................................5
2.2 Impact of tourism on visitors attraction. ..............................................................................6
2.3 Analyse the effect on different theories of tourist motivation..............................................7
TASK 3............................................................................................................................................8
3.1 Processes and potential issues involved in the development of visitors attraction. .............8
TASK 4............................................................................................................................................9
4.1 Analyse different visitor management strategies..................................................................9
4.2 Evaluate management techniques in relation to sustainability...........................................11
CONCLUSION.............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Visitors attraction management is the process of evaluating different aspect of visitors in
order to enhance tourism of the country. It is very important for each and every country to
maintain their travel and tourism department, it will help in developing economic outlooks of the
country. Establishing tourism in the country is very critical process it requires proper
understanding regards their core visitors and helps in maintaining sustainability. This report is
based on the importance of the visitor’s attraction, their impacts, theories related to tourist
motivation and visitor management strategies.
TASK 1
1.1 Overlap of visitor’s attraction in relation to particular types of attraction.
Visitors attractions are those points per destinations which have special attraction of the
tourist and other local residents of the country. It can be natural places or manmade
infrastructures which are very popular among everyone. In different countries, specific attraction
point plays very critical role in establishing tourist. Visitors attraction plays a role of motivator
in order to increase the visitors of that country (Alonso, 2016). Whenever people plans holidays
and vacations attraction points plays very important role in deciding the destination. That why it
is important for the government to lay full stress on the travel and tourism department of the
country. There are so many different methods of classifying attraction points, this can be based
on the choice of the visitors or their likes. Every country has so many tourist destinations and
some of them are visitor’s attraction, that is central point of tourist. If the country has absence of
attraction than it is very difficult for their department to maintain stability in the growth of the
tourism. Visitors attractions are classified into four categories.
Natural places like Temples, mountains and rivers are also coming under visitor’s attraction now
a day. There are many people who choose destinations on the basis of worship places available
there.
 Man-made structures, buildings and places which are designed in a such a way that they
are strong enough to attract tourist. Many man made infrastructures are famous around
the world because of their unique and special designs.
 The attributes of natural surrounding along with the theme parks, amusement parks and
hotels come under this category.

 Destinations which are based on various archaeological facts or historical events also
plays very important role in attracting tourist to the country (Barkemeyer, 2014).
 Lastly, events are also referred to be a vital part of visitor’s attraction involving both
local people and tourists.
For enhancing tourism department of the country it is very important for the government to
maintain their tourist attraction points in regard to cleanliness, transportation, connectivity and
food and basic amenities. Travel and tourism is the important part of any country. It helps in
improving its economic and financial outcomes. The main purpose of tourist attraction point is to
enhance the attention of the visitors.
This is on considering such some visitor’s attractions in London, UK, Coca- cola London
Eye, Tower of London, Sea life London aquarium, Westminster Abbey, British Museum, St.
Paul’s Cathedral, Hampton Court Palace and Royal Museum Greenwich are some popularly
known attractions. Out of which, on discussing upon the overlapping of famous visitor’s
attractions, St. Paul’s Cathedral can be chosen over here. This is due to its 2 distinct nature
where people consider it as both visitor attraction as well as a religious attraction. This depicts
the overlapping of visitor’s attraction where the chosen attraction illustrates visitor’s attraction
for its noteworthy attribute in the London skyline presenting a well-known dome. Whereas, as a
religious attraction, it tends to convey a sense of spirituality and holiness in those visitors who
does not even belongs to Christianity. Also, being one of the oldest building, it presents a
heritage outlook of London, UK.
1.2 Analyze the importance of different visitor’s attraction.
Visitors attraction are important to enhance tourism of the country. It is very essential for
the government to maintain travel and tourism department of the country. Visitors attractions are
important because:
 It helps in attracting visitors from all over the world.
 Helps in moderating domestic tourism.
 Regeneration and recognition of various areas.
 Contribution in the local and national economy of the world.
 Helps in promoting cultural traditions
 Conserving ethical trends.

The main aim of promoting visitor’s attraction is to gain their attention. This in turn helps
in generating tourists to the country. Travel and tourism department contributes a lot in
maintaining economy of the country. Manmade structures are specially developed to create
attraction of the tourist towards the country. Visitors attractions helps in enhancing tourism to
the country. It is important because it will provide stability to the economic structure of the
country (Boes, 2015). Visitors attraction are those destinations or points of the country which are
considered as a must visit places of the country. It highly manipulates the mind of the people
whenever they are planning holidays or vacations. It helps tourist in choosing right destinations.
Their r\are various methods and ways to enhance the tourism to the country. Promoting tourist
attraction is one of them.
Purpose Built: These are those points which are created by human beings for attracting
tourists and enhancing tourism to the country. These places are developed on purpose of
establishing tourism to the country. Theme parks, amusements parks, hotels and historic
properties come under this category (Bryce, 2015).
Natural places: These attractions are the points or destinations which are created by
nature itself. Many natural places are now a days converted into adventurous or thrills spots for
grabbing visitors attention. Such activities are very famous among tourists these days.
Stage events or performances as attractions: Such aspects also help in generating
tourism to the county. Such attraction often brings a lot of tourist to the country. Special kind of
performances, dances and music helps a lot in attracting tourist attention.
Heritage attractions: These are those attractions which are related to historical events or
old age history of the country. Such places help in appreciating the past and cultural traditions of
the country.
Visitors attraction points are very helpful in enhancing tourism of the country. Their
main purpose is to grab customer’s attraction and attention in order to establish country in the
tourism sector (Connell, 2015).
TASK 2
2.1 Evaluate the needs and motivations of different visitor types.
Various kinds of tourist visit the country every year. Their needs and desires are different
from one another. It is important for the travel and tourism department of the country to maintain
stability in their working. It is important for the tourism department of the country to regulate

values and desires of each and every group visiting the country. There are various aspects to this
concern. Market segmentation is the process of dividing demographic consumers based upon
their age, culture, caste and religion. It is one of the most efficient tool of dividing the customers
on the basis of cultural values. It is the process that divides the broad customer of the business on
the basis of aspects like age, culture, caste, race, religion and economic background. Visitors
attraction is considered as a motivation of visitors for that particular place in order to enhance
the tourism of the country (Fang, 2016). It is generally process of dividing consumers or
business into sub groups based on shared features. There are five different ways of market
segmentation:
 Geography
 Demography
 Psychographics
 Benefits sought
 Usage rate
Geographic Segmentation: it is way of dividing the market on the basis of climate,
weather, size of the market, world or states. It is evaluating the geographic density of the market.
There are many companies which use geographic evaluation to function their business (Holden,
2017).
Demographic Segmentation: This is the most important technique of the marketing
management. Age, religion, salary and other personal factors are important features of
demographic segmentation.
Psychographics Segmentation: It the way of dividing consumers on the basis of their
values, personality, attitude, ego issues and lifestyles.
Benefits sought: The process of dividing consumers on the basis of their benefit
requirements.
Usage rate: the process of diving consumer on the basis on their usage of product or
commodity.
2.2 Impact of tourism on visitor’s attraction.
Impact of traffic on the travel and tourism increase the total estimated cost and time of
the visitors. Department of tourism should take measure for providing alternative transportation

system and for managing the its additional impacts on tourism. Government should provide
various measure to control pollution. Risk of accidents is also increasing these days. For this
they should establish strict traffic rules and norms (Kim, 2015).
It is very essential that every tourist destination must provide basic amenities to their
visitors like food, sanitation etc. such requirements are necessary to make visitors feel
comfortable. The main aim of tourism dominating cities is to provide a certain level of comfort
and satisfaction to their tourist. It is also important for them to create authenticity of the
attractions in order to develop its popularity among visitors. For developing tourism in the
country it is very essential for their tourist department to generate recognition and identification
of all the tourist points of the country. This will help in increase the tourist attraction and
attention. Tourism plays very important part in enhancing economic growth of the country. The
basic life of local residents is highly affected the tourism of the country. Increase in traffic,
pollution, crowd and as well as untidy atmosphere are some of the major impacts of the tourists
on the country.
2.3 Analyse the effect on different theories of tourist motivation.
Motivation is the process of evaluating need of the people in order to provide them
certain level of satisfaction. To make a person feel motivate dis is very essential to fulfil their
desires and needs. Motivation is the technique of combining behavior and satisfaction level of
the individual.
Needs, Behavior and Satisfaction are the three main aspects of the motivation. The first
and the most influential theory of motivation is presented by Abraham Maslow in his Maslow's
need hierarchy theory. In his theory he states that every individual is different and their way of
dealing with the situation is also differ from each other. He divides the basic motivation needs of
the individual in to five stages:
Physiological needs: According to Abraham Maslow these are the basic needs for each
and every individual present on this earth. It is very important to fulfill physiological needs of
the individual to keep them motivated towards their life. Food, water, air and shelter are
physiological needs of the human being.
Safety needs: In his theory he states that each and every individual needs to feel safe and
secure in order to lead a happy life. Security and protection is very important for the individual
to keep them motivated.

Social needs: Recognition and identification in the society plays very important role in
individual’s life. Affection, love, friendship helps in keep them motivate towards their life.
Self-esteem: According to Abraham Maslow these are most important needs of the
individual life. In his theory he states that a person works so hard to earn social status and self-
respect inn the society.
Self-actualization: The last and the most the important stage of his theory s self-
fulfillment.
Harold Goodwin, study covers various research work on tourism, economic development
and reduction in poverty. For implementing sustainable tourism development responsible
tourism theories are implemented. Declaration of Cape town on Responsible Tourism in
Destination is all about establishing better places for local residents and the tourists visiting the
country. This theory lay emphasis on maximizing the potential of travel and tourism in order to
decrease the poverty of the country. It also lay stress on various aspects like working in
partnership at domestic level to promote their role in developing travel and tourism industry.
Smart Consumer theory states that visitors should be thoughtful about the culture and
traditions of the country they are visiting. In his theory he evaluates the active and passive
experience of the visitors in order to deliver the smart consumer thought process.
TASK 3
3.1 Processes and potential issues involved in the development of visitor’s attraction.
There are numerous factors which are reason behind the popularity of the visitor’s
attraction. These factors affect the choice of the visitors while choosing the tourist destination.
There are number of factors which influence the decision making process of the individual.
professional management skills are one of the most important skills that use to aid the tourism of
the country. It helps in providing management to the visitor’s attraction and enhancement I the
development of the tourist destination.
Resources are very important in the development of the visitor’s attraction. Various kinds
of resources are required to be available near the attraction points for maintaining sustainability
of that place (Le Blanc, 2015).
One of the most important factor that affect the popularity of the tourism is the hygiene
factors. There are number of factors which affect the visitor’s attraction like climate, location,
connectivity and general hygiene. Tourist attraction points are categorized into two points: man

made attraction and natural attraction. Natural attraction points are those places which are
naturally present on this earth, like mountains, sea, ocean or any other historical artifacts. On the
other hand, man made visitors attractions points are those which are created by the human being
on purpose on increasing travel and tourism of the country (Leask, 2016).
For establishing supply of the product in the market it should be make sure that there is
proper demand for that product in the market. It is not enough that market is offering something
to their visitors, the crucial fact is how much tourist are demanding that product.
Another important factor that will affect the popularity of the tourist destination is its
connectivity around the world. Its traveling route and the number of destinations it covers.
Example, France is very famous among tourist because it lies in between the Spain and Italy.
Number of local residents residing in the destination also plays very important part in
developing travel and tourism of the country. It is basic requirements pf the visitors in order to
feel safe and secure. This comes under the security needs of the person, presented by the Maslow
in his hierarchical need of motivation theory (Ram, 2016).
Feasibility study is used to evaluate the idea before implementing it. It is use to
determine that project will provide success or not. Feasibility study is a process of analyzing the
market on the basis of political, social, technical and economic factors.
Various planning application are introduced to enhance the involvement of the local
community in the travel and tourism of the country. Tourism plays very crucial role in enhancing
employment of the country. It is important for the government of the country to provide proper
training and development to all the individuals who are involved in travel and tourism industry
so that they can serve their tourist efficiently. Various kinds of crowd management techniques
should be introduced by the community of the country to control the over crowd situation and
mismanagement of the public places (Mason, 2015).
TASK 4
4.1 Analyse different visitor management strategies.
Travel and Tourism plays very crucial role in economic growth of the country. It
contributes a lot in the overall development of the country.
 Sustainability
 Making optimum utilization of the resources.
 Maintaining ecological balance

 Conserving historical artifacts and the heritage culture of the country.
 Uniformity in biodiversity
 promoting authenticity of social cultural traditions
 Establishing cultural heritage
 Promoting traditional values
 Developing inter cultural understanding
 High tolerance value
 ensuring long run economic outlooks
 social and economic benefits to all the stakeholders.
 Ensuring stability in the employment
 Contribution in the poverty of the country.
These functions are applicable on each and every functions related to tourism (Vu, H.Q.,
2016). All types of destinations can follow certain norms provided by the sustainable tourism
department community. Preparing laws and legislation related to the sustainable development of
the tourism can prove to be very beneficial for the country. For conducting systematic practices,
it is very important to develop certain rules and regulations. Government should provide a level
of commitment to promote high level of stability in the tourism of the country. They should
implement various policies and plans to develop measures to maximize potential to increase
tourism of the country. Tourism activities should be planned in such a way that it turns out to be
very effective in developing cultural and social traditions of the country. Such factors play very
important role in promoting tourism in the country. Historical events, sculptures, artifacts and
various cultural and social features are considered as the visitor’s attraction of the country.
Government should get involved in the tourism activities of the country and regulate their
working for ensuring higher economic growth (Ngai, 2015).
Demand and Supply: As it is the known fact that tourism is the seasonal industry. There
are many factors which influence the growth and development of the tourism in the country. The
role played by the government in maintaining stability of the tourism is also very crucial.
Tourism helps in providing large number of employment and jobs in the country and it also
helps in enhancing large portion in foreign exchange. Tourism plays very important role in
developing overall economic growth of the country. As tourism increase demand for the
accommodation, transportation and various other commodities also increases. It is important for

the country to fulfill the demand of their visitors in order to provide them comfort and level of
satisfaction. During holiday season, major tourist destinations are overcrowded by visitors. In
such situations it is very important for the tourism department to deal with the demand of the
consumers. The process of demand and supply are inter related with each other. It never reaches
at the level of continuum. Such situations lead to problem in resources, basis amenities, social
and cultural infrastructures. Tourism industry is responsible for attracting national and
international tourism to the country. Demand and supply are co related concepts that is they are
inter related with each other. If demand will increase than supply will also increase and if
demand will decrease than supply will also decrease. Such concepts are combination of various
factors.
Tourism is considered as an industry. It involves temporary and short term involvement
of the people within the country. Tourist destinations are the places which are visited by the
people for fulfilling the vacation or holiday purpose. It is considered as a multi segmented
industry. The main aim of supply chain management is to eliminate wastage and misuse of the
resources.
It is therefore to demonstrate the techniques of maximizing visitor’s attraction; it is
important for the organization to go through the 4 vital phases of a tour to understand the actual
experience of the tourists booking a tour. This involves a foremost phase of dreaming of travel,
followed by the selection of destination, taking the trip and reviewing it at the end. After which,
the tour organizations can consider adopting 4 effective stages for a successful management of
their brand. This will include-
 Researching the destination in terms of its core value and studying the modern
preferences of the tourists and relate the image of the present destination with that to its
contenders.
 Another step will involve identification of a country’s depiction by considering to
convert it in the personality of their brand to interact with a targeted set of visitors. This
will also involve the positioning strategy for representing the position of the brand.
 Next is to implement the brand by making use of distinct communication channels and
using various promotional strategies with a purpose of promoting the brand in the market
with assistance of events, etc.

 Lastly, it is required to maintain the brand for a long term period by adopting long term
strategies of marketing to preserve a consistent position in the market. This necessitates
the brand to carry out regular research and bring necessary modification in their existent
plans to satisfy the changing desires and expectations of the tourists.
4.2 Evaluate management techniques in relation to sustainability.
It is very important to maintain sustainability of travel and tourism industry. Monitoring
and measuring management techniques in order to promote the tourism of the country is
important aspect for the counties growth and development in tourism sector. It is very essential
for the management of the country to understand the demand and supply needs in order to fulfill
the consumer’s requirement. Local residents of the country are highly affected by the tourism; it
is important for the government to manage all the stakeholders of the country whose viewpoints
are important in managing tourism of the country.
These days’ tourism is very huge concept in helps the country in so many ways. The
most important impact of tourism is that it helps in maintaining economic growth of the country.
The local residents of the country are the one who feels the first and foremost impact of tourism
on the country. Therefore, various techniques are applied for knowing reactions of residents on
tourism. This survey helps in managing baseline that in turn will provide information regarding
the reaction of the residents. The survey will help in analyzing the reaction of the local people
regards tourism. Travel and tourism is the important concept for enhancing financial capacity of
the country. The department of travel and tourism should adopt various strategies to establish
tourism in the country. Effective tourism is based on various factors like, making optimum
utilization of the resources, cleanliness, providing basic amenities, proper sanitation facilities
and hygienic food (Stienmetz, 2015).
Sustainable development strategies help government in such a way, that they can provide
all the resources and facilities to the coming generation also. This strategy revolves around the
economic, social, technical and environmental goals of the country. Such strategies help in
conserving resources for the future generation. Maintaining sustainability in the growth of the
country is the first and foremost requirement of the country. Sustainable actions help in
enhancing objectives of the business. It should be firmly applied in all the areas of the
organizational working. Sustainable development is the important aspect in travel and tourism
industry. It helps in maintaining the growth of the country as well contributes in the tourism of

the country. Sustainable development covers various aspects of business and customers,
responsibility of the product, energy and atmosphere and workers and society (Veal, 2017).
Sustainable development not only covers social and ecological dimensions of the country but it
also regulated various factors related to that.
Sustainable development of the country helps in managing various resources of the
country.
Travel and tourism of the country is one of the major aspect for generating economy and
finance for the country. This is most developing sector of any country these days. This will help
in ensuring sustainability in the demand and supply chain of the country. Sustainable
development helps in generating resources and facilities for the future generation in order to
improve the environmental capability of the country (Zhang, 2017).
CONCLUSION
From the above assignment it can be concluded that travel and tourism plays very
important role in enhancing economic growth of the country. It has been also seen that visitor’s
attractions are the most influential factors while deciding or choosing tourist destination. Visitors
attraction are classified on the basis of natural visitor’s attraction points and manmade visitor’s
attraction point. Managing visitor’s attraction points is very important duty of travel and tourism
industry in order to enhance the involvement of tourist into their country.

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