Tourism Development and Economics

This assignment delves into the intricate link between tourism development and economic performance. It examines how tourism contributes to national and regional economies, focusing on aspects like employment generation, revenue streams, and investment opportunities. The analysis extends to exploring the impact of tourism policies on sustainable development, considering environmental protection, cultural preservation, and community well-being. Case studies and global trends provide real-world insights into the complex dynamics of tourism's economic role.

VISITOR
ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Description on the overlap tourist attraction.........................................................................1
1.2 Explanation of importance on visitor attraction....................................................................2
TASK 2............................................................................................................................................3
2.1 Need and motivation of different visitors.............................................................................3
2.2 Impact of tourism on visitor attraction in UK.......................................................................5
2.3 Effect on different theories on tourist motivation................................................................6
TASK 3............................................................................................................................................7
3.1 Processes and potential issues involving in developing the visitor attraction......................7
TASK 4............................................................................................................................................9
4.1 Description on management techniques which used to maximise the visitor attraction.......9
4.2 Techniques of management in relation to sustainability.....................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
A travel agency is a private retailer or public service which provide tourism related
service to the public on behalf of suppliers such as activities like airlines, car rentals, hotel,
railways and tourist packages. Some tourist have separate department which provide services
related to the business travel. The main role of travel agency is to act as an agent and selling
travel product and services
On behalf of a supplier. The source of income for travel agency is based on commission which is
paid for car rentals, hotels, railways and tour operators etc. A visitor attraction is place of interest
where tourist visit. In addition to this national travel agency of visit Britain provides inner
satisfaction to their customer by providing inherent services to them. It works as number one
travel agency in UK. Moreover, this project is regarding person understanding in respect of
visitor attraction, visitor types as well as techniques of management and their influence regarding
sustainability.
TASK 1
1.1 Description on the overlap tourist attraction.
This term refer as a place where people come to visit environment and culture. The
location, heritage cleanliness is to be maintain in order to attract individuals to come over place.
In this attraction in mainly relates with following factors are as historical value of place, beauty,
amusement, adventure and it natures. The attraction is very important tool in manner to collect
the attention of various people among different location. The people usually come to visit those
place where they can enjoy their leisure moment or can feel happy and free. There are few
attractions which is very important in relation to visitor attraction are as natural locations,
characteristics and special attraction for tourist as well as local resident. Before they visit any
place they used to take better and proper research about place they want to visit. The tour
operators must ensures that facilities which are provided by them should be convenient so that
travellers do not get any trouble at the time of their holiday. It is very essential to make
development in transportations, hotel facilities in London so that maximum number of people
comes to visit this place (Watson and McCracken, 2002). The countries which are famous for
tourist places should pay attention to quality, sustainability in this manner profit can be enhance
in large manner. The expectation of customer should be fulfilled so that they can feel satisfied.
The natural beauty of place is the greater source in relation to gather attrac`tion so that individual

come and visit with full excitement. In addition to these the choice and preferences of visitors
can be based on this kind of factors are as Naturals features, Man made characteristic, Cultural
attribute and combination of these three.
In order to grow the productivity and profitability of company it is essential to understand the
need of tourism sector. The government should take effective steps in order to maintain the
heritage beauty of places. They can enhance their business if they provide good guidance to their
customer so it will be easy to enjoying the moment and entertain their leisure moments.
It also can relay open following components which are as tourism attraction and place,
Accommodation, transportation facility, telecommunication and water supply system, training
and development features of place etc. In the tourist sector, there are various kinds of the
destination which attract the people towards it. Visitor attraction is major concern for
development of these different destinations. Visitor attraction is a place where people come to
visits and enjoy their time with environment and culture. It is very important for the tourist
organisation to develop such effective attraction point which can attract them in large manner
and satisfy their needs and wants. There are various kinds of attraction point according to the
customer requirement like regional destination attraction, shopping tourist, special interest
tourist, sports and recreation tourist etc. There all tourist have their own purpose and these
provides different kind of the satisfaction to the different customers.
1.2 Explanation of importance on visitor attraction.
The key importance of tourism are economic, socio culture and environmental benefits.
With the purpose of visitor attraction the profit income is also based on this activity. It is also
helpful in gaining benefit at national level. The importance of visitor attraction is based on these
classifications such as-
1. Economic benefit- With the help of visitors the development of economy of country is
possible. Through this approach the gross domestic product of the country can be
enhanced gives employment opportunities to the people. It helps the local people to full-
fill their basic needs so they can manage their livelihood. Basically at the time of holiday
people tends to spend large amount of money so they can enjoy their leisure moment.
2. Employment- It helps in removing unemployment in the economy. It provides
employment opportunity to the people local people who resides at such places. The main
reason behind increasing the tourism industry because it's employing millions of people.

3. Growth of service sector- The service sectors are rapidly growing it serves as flourishing
industry. The airlines, hotels, surface transportation etc. grows with the growth of tourism
industry.
4. Foreign exchange earning- Tourist destination works as attracting good number of
foreign tourist. It helps the country to earn foreign exchange.
5. Recreation- It helps in removing monotony of daily routine. People need break from their
day-to-day life. A change in place and weather helps the visitor to recharge his mind,
body and spirit.
6. Meet new people- It helps the local people to get in touch with the new people around the
world. This leads to enhancing their exploration level at new places. It helps in building
international relations.
7. Cultural exchange- Through the tourism it gives chance to people of different culture to
assimilate together. People come from different backgrounds they meet new people and
understand each other. It helps in enhancing mutual respect between two different
culture. In short it surrogate cultural economy.
8. Health and wellness- people also visit one place to another with the object of improving
health and prevent diseases. This is known as health tourism. It helps in getting physical
well-being. There are various places which provide services related to the yoga, aerobics
and other kind of therapies for improving health and wellness.
9. Fun and enjoyment- usually people go on holiday for fun and enjoyment. They simply
do whatever excites them or gives them enjoyment.
10. Spend time with families- The regular life of people are so hectic. They need bread from
their daily routine. They are too engaged in their professional life. There are immense
pressure on people engaged in earn in sector as well as children. So they plan family trip
to spend quality time with their families.
TASK 2
2.1 Need and motivation of different visitors.
It can be true to said that needs, motives and motivations are the engines of human
conduct and they play important role in the tourism. Need exists when a person is capable of

creating a motivation that leads to a demand. To satisfy need there is energy which is related to
direction. Desire and hunger are good example of needs.
With the helps of this approach the travel need can be examine from different ways such as
psychology, social psychology and anthropology are the most important. There are five l;ayerts
of holiday motivation which helps to know the need of different visitors.
1. Relaxation- The term relaxation means rest + active. In this Morden culture people tends
to get bored from their daily occupied routine. Sometime they need to escape from
regular hectic life and recharge themselves so that they can actively perform in the work
area. Hence, it gives physically and mentally relaxation to the human.
2. Stimulation- This is kind of action which helps them to get encouraged of something to
make it develop or become more active. It is the act of creating interest, enthusiasm or
excitement in something.
3. Social needs- To create some memories together people plan to go on holiday. With bysu
working life people dint have time for family so they plan trip to enjoy quality time
together.
4. Self esteem- The need of self actualisation is one of the important need. With the cultural
changes people get to know about culture, nature and other activities which helps in
improving their own development.
5. Self realisation- with all of this above approach finally at this level people realise rheir
own happiness and become more active.
The motivation factor can be classified into two categories-
Intrinsic motivation- The inherent encouragement is a way of satisfying their psychological
needs such as travelling performing leisure activities and exploring novelty and capabilities, need
for relaxation and belongingness. This drives the tourist to opt for tourism for intangible awards
such as fun, assurance and other emotional needs. The other related factors are-
 Attitudes of tourist- knowledge of person place or object + positive and negative feeling
about the same. He should have soft way of manner so it can attract the visitor attraction.
 Tourist perception- The perception of visitor tends to change by observing, listening or
getting knowledge. The positive perception leads to the positive management in the
industry.

 Values or beliefs – visitor values a specific mode of conduct which is acceptable
personally and socially.
Extrinsic motivation- Here, the visitor get influence through external factors such as money and
the need to feel the competent on the scale of expenditure and performance.
 Place of origin- It depends on the place of origin.
 Family and age- The family matters when it comes to the structure and the income.
Today the family with nuclear structure and double income plan a long distance trip. The
joint families with single earning member interested in visiting domestic places. Or, the
many people have different preferences of places as per their age factor.
 Culture and social class- Different visitor prefer different places, events and different
type of tourism. Normally people get motivate through relative or friend opinion. It
motivates them to visit the place they visited by their close ones.
 Market- There also market circumstances which affects the tourist decision such as
political situation, changes in value of currency and economy well being of the country.
2.2 Impact of tourism on visitor attraction in UK.
There are mainly three kinds of effect which gives it impacts on visitor attraction. The all
main three factors influence the tourist attraction such as-
Economical factor- It helps in creating job both through direct or indirect employment within
the tourism industry. This is also rendered possibility for small scale business enterprise, which
is the key element in rural communities and generate extra tax revenues such as airport and hotel
taxes which can be used for schools, housing and hospitals (Watson and McCracken, 2002). The
negative impact of tourism industry is the activities relies on establishing basic infrastructure
such as road visitor centre etc. the expenses this falls on the government because of it come out
of tax revenue. It can have adverse effects of such events like terrorism, natural disasters and
economic recession.
Social effects – It works as benefit to local community through the improvements in structure
and new leisure amenities serves as reward to the society. Tourism motivates the condition of
conventional customs. Tourism can violate the human rights. With the local being displaced land
to make way for new hotels or barred from beaches. Visitor effect can have the determinative
land to make way for enhancing the traditional culture and values. Interaction with tourist can
also lead to an eroding of traditional cultural and values.

Environmental effects- It also gives it widely effects on environment factor. It gives protection
to the natural resources such as water supply, beaches, coral reefs etc. this all the things are like
assets to the tourism. With the help of tourist the amount of funding can be generate which helps
in maintaining animal life through the charges paid for entrance and guide fees (Walsh-Heron
and Stevens, 1990). It also helps in saving the forest life and reduces deforestation in developing
nation. But it also has negative impact on environment it causes huge amount of uncleanness
through traffic discharge, increased sewage production and noise. The national tourism agency of
visit Britain takes the initiative step in maintenance of environmental elements.
2.3 Effect on different theories on tourist motivation.
According to present scenario it has been clearly noticed that tourism industry has
become greater source of attraction for visitors to take proper guideline about places. In order to
this there are motivation theories which has been made by authors in relation to gather attraction
of various customers. It is defined in following manner are as-
Push and pull theory- It is one of the essential kind of theory which is mainly used by
business enterprise in tourism industry (Kilkenny, S., 2009). In this there are two kinds of
element which can help in manner to motivate customers to visit tourist place. In this push factor
referred as which work as drive tourist far from home to such places where they can be in refresh
zone (Airey and Chong, 2010). The term pull factor means help in manner to dive customer
towards destination place. With the help of both this kind of theory they can motivate individual
to visit different places. Need and motivation is factor which plays very important role in tourism
and visitors business. There are various theories are provided which help in manner to gather the
attraction of tourist. With the help of this two element such wish of tourist can be satisfied.
Tourist career leader- The author of this theory was pearce, this is identified in year
1988, Which relates as the customer who are more experienced will have more demand and only
the which can motivate them is to have some changer as per their requirement and expectation
within the affordable cost (Dodds and Kelman, 2008). The price factor plays very important role
in manner to attract customer attraction. This term refer as those customers who are having wide
knowledge will ask for more benefits but the visitor who are having lack knowledge will be
satisfied with what tour operators are offering them on which they need less motivation.
Decision making theory- This theory refer as the term decision making is very important
in this context. The customer have right to take decision about choosing the destination and they

can make choice about the place they want to visit (Albaladejo-Pina and Díaz-Delfa, 2009). In
this stage the6y need to take proper research about the place they wanna go. With the help of this
following stage the final selection of choice can be taken are based on following factors like are
as-
Total set- In this all kind of alternative are available.
Awareness set- This is inclusive of those factors which is already known by visitors (Ayuso,
2007).
Possible set- In this there are those factors on the basis of which person can make his choice and
various factors which effect the selection, budget, preferences and culture etc.
Available set- There are various factors which affect the awareness to have there convertibility as
per the seasons, hotels etc (Alegre and Pou, 2006).
Evaluated set- In this one and effective alternative is analysed.
Decision- This is the final stage in which decision has already made as per the availability of
whole circumstances.
TASK 3
3.1 Processes and potential issues involving in developing the visitor attraction.
The number of factors are affecting the success of visitor attraction. To make this process
effective they should hire skilled employees that they can deal with people easily. There should
be no amount of barrier to effective communication. Otherwise, it may be in amount of
hampered to organisational growth (Dodds and Kelman, 2008). They should take steps in order
to develop care department facility so traveller can find suitable care at the time of any difficulty
faced by them. To earn productive the team should work hard.
Total set- this kind of place is to be develop in time manner, in order to attract the large number
of visitors on the basis of procedures and issues. In this present time The Albert museum and
national park of London developed by manager of Tourist. In this sucg specific problem is
discussed in following manner are as-
Procedure-
Project management feasibility- it is very essential to examine the practicability about visitors
that at the what level they will attract customers on the national park and museum. With the help
of proper study on various placed they can also take various initiative sop that such destination
can be developed in effectively.

Design of destination- This is true to said that design and place is most important. Some place of
tourist destination should be designed effectively. It is to be properly maintained so that they can
have large number of visitor attraction. On this basis of this kind of activities there can be
increment in number at the part of museum.
Involvement of local community- at the time when the tourist destination develop it is essential
to have engagement of required management so that possible outcome can be achieved.
Planning application- in this number of application and software are to be used in manner to
have all information of whole specific places (Liu and Wall, 2006.). The tourist management of
London should take effective steps in order to use impressive plan of action and try to develop
their attraction in positive manner.
Customer care- This kind of facility is need to have in organisation so that visitor can solve their
problem by contacting them. By giving proper solution to their issues they can motivate the
visitor in manner to attract more number of person.
The various issues arise under development of visitor attraction are as-
Location- The main problem with visitor attraction development is to have effective location on
this basis lots of customers can be attracted. This should be on neat and clean way. With the help
of this kind of activity the tourist can be attracted in large manner.
Capital or funding- it is very essential to have enough funding for making development in
tourist destination paces. In this the major issue is that local, region and European union is nott
providing fund in effective manner.
Consultant of tourism- the company need to have more number of consultants so that visitor
destination affects in large manner. With the help of them the issue of customer can be resolved
in effective way.
Tourism organisation and framework- in this there are some parties in relation to this are as
national and international. They are various kind of laws and legislation. In this manner if there
is any kind of changes in workplace so whole organisation can be affected in large level.
Health and safety- it is important to note that health and safety is considered as main element in
development of tourist destination (Hall, 2011.). It is one of the basic requirement which is to be
achieved before the higher needs such as social, self actualisation etc.

TASK 4
4.1 Description on management techniques which used to maximise the visitor attraction.
To enhance the tourist attraction to the place it is important to notice all management
techniques. In order to promote the particular area all the actives are undertaken safely. They
should design tourist strategy so it can attract the visitor. Moreover, it is very necessary to use
management techniques so that tourist view can be gathered. There are some strategies to
promote such activities like-
Increasing in staff level- In order to promote tourist activities properly it is necessary to have
wide range of staff. Increase in number of working member helps in systematically division of
work (Blum and Fallon 2001). The national tourism agency of visit Britain has the number of
employees working therein.
Large number of staff helps in increasing the productivity of the firm. Greater the staff wider the
efficiency and effective in the industry which is very helpful in setting goal. It also improves
company goodwill and loyalty. The burden of the work is shifter to each other so that all worker
can done activities accordingly. It is true to said that a good organisation support is the powerful
motivator than money.
Specific time slots- At this level the whole activities in the firm should be complete in the
specific manner. The work should be perform in effective and efficient manner. The active
performance of work attract the visitor attraction.
Additional area- They should have the facility of canteen is important to immediate stop their
crave. It can be set as good point of attraction as per the visitors. They should have proper
facilities of eating at any time. The destination should be flexible in some sort of manner. Which
can set as good example of particular place.
Trained staff- It is one of the important management technique. Employees should be effectively
trained. Skilled employees can be a good example for the organisation. The trained employee can
be better guide which attract the visitor attraction in large manner (Watson and McCracken 2002).
Disciplined employees can contribute maximum to the industry. It can bring working quality to
the organisation. It also helps in enhancing the productivity of all the department.
Security- It is one of the important factor in the eyes of visitor. There is need to maintain the
security of the person (Wanhill, 2008). The basic need which is to be achieve from all the higher
level of needs.

The health and safety of person is required to be ensured. It mainly attracts the tourist attraction.
Concession- Some amount of concession is required done. Every customer cannot afford the
large amount of packages the normal amount of discount should be given. Therefore, it can
attract the visitor attraction.
4.2 Techniques of management in relation to sustainability.
It is true to said that tourist has great impact on social, economic and governmental
factor. It acts as sustainable effects on the destination and local communities. In order to promote
the safe and secured environment it is important to evaluate the techniques in order to maintain
the sustainable environment. The proper survey helps to educate the communities regarding the
risk and benefits associated with tourism. The national tourism agency of visit Britain ensures to
maintain the natural resources so it would be helpful in maintaining environment. The object of
the tourism is need to be understood among the community member. The local resident who
resides on such destination should work as central part of tourist activity. The proper and
effective working of tourism brings the generation of wealth which is helpful in regulating the
economy. Sometime the local residents affected by the invasion by the tourist. The tourism
development should be conducted in the manner which result in improving the social, economic
and environmental benefit (Walsh-Heron and Stevens 1990). The resident are the one whose have
wide impact on the tourism activity. It also helpful in knowing the base line information about
the attitude of residential environmental factor are need to be protected. The environmental
factor works as assets to the tourist industry. Proper cleanliness should be maintain in order to
have pride in their heritage.
The national tourism agency visit Britain tries to manage three environmental factors to ensure
sustainability in environment which are as follows:
Economic: The company focuses on growth and development on tourism industries of UK
as it gives maximum share in Gross domestic product of the economy. Tourism in UK
is the largest mode of income to the people involved in tourism sector. Tourism
increased various activities in the economy like it created employment opportunities,
business for hotel companies, income in local transportation etc.
Environmental: Increasing activities of tourism sector in the economy of UK helped in
maintaining the environmental factors like Visit Britain has created some rules and
regulation to create awareness among the citizens and visitors which monitors the

protection of habitat in the country and helps in developing healthy and safe
environment for tourists.
Social: In order to maintain social factor in sustainable development National tourism
agency of Britain focuses on promotion of cultural and heritage sites of the country.
The company also organises entertainment activities like theme dances, acts, drama
etc. for visitors.
As per advancement in technology the firm use internet sources like social media for the
promotion of attractions (Leask, 2010.). Launching advertisement on Instagram, Facebook,
LinkedIn etc. helps the company in communicating with more and more tourist. Increase in
number of tourist ensures the stable development of the country's economy. Further, to ensure
sustainable development of the country company need to allocate resources as per the visitors
requirements. With increasing tourism, it is essential for the tourism sector to look over the
protection of cultural and heritage sites. To Maintain the beauty of tourist attractions' government
of UK sets rules regulation for localities and tourist agencies which focuses on growth and
development of the economy.
CONCLUSION- from the entire report it has been concluded that The national tourism agency
of visit Britain should follow management strategies in order to enhance the visitor attraction.
The techniques which used to gather attraction are increasing in staff level. Provide discount
facilities can easily gather the tourist view. There are number of factors which influence the
visitor attraction. In order to promote such activities The national tourism agency of visit Britain
is taking various initiatives in maintaining the environmental standard. In addition to this it has
been claimed that there are various potential issues which is working as affecting the
development of visitor attraction. The whole facts and figure in this report is based on true and
proper research.

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