Analysis of Tourism Marketing and Destination Management

This assignment provides a comprehensive overview of tourism marketing and destination management. It covers various topics such as user categories of mobile travel services, the emergence of hybrid online distribution channels, and localizing cultural values on tourism destination websites. Additionally, it touches upon the importance of social media in travel and tourism, as well as the impact of information technology on consumer behavior in this field. The assignment also explores the concept of eudaimonia research agenda in travel and tourism, and how it can be developed to improve overall well-being in this industry.

VISITOR ATTRACTION MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Intersection of traveller attractiveness in abstraction to specific kind of attractive force 1
1.2 Significant of different visitor attractions........................................................................1
TASK 2............................................................................................................................................2
2.1 Necessarily and motivating of various visitant kinds.......................................................2
2.2 Effect of touristy on visitant quality in London...............................................................3
2.3 Effects of theories of tourist motivation on management of visitors attraction...............5
TASK 3............................................................................................................................................6
4.1 Various visitant direction scheme..................................................................................15
4.2 Valuation of direction methods in abstraction to property.............................................16
REFERENCES..............................................................................................................................18

INTRODUCTION
Tourism plays an crucial role for development of economic system and country. In
present time, government make highest efforts for development of tourist department which
attract the visitors in a large scale. It is the main sectors which contribute in GDP of the country
(Yoo and Gretzel, 2016). It also provides employment opportunities to the people. London is the
most visited city which attract the visitors in a large number. Present report describes the Royal
Botanic Garden in KEW which is famous for its glasshouse, buildings, arts etc. It also explain
the scope and importance of visitor attraction and understand the impact, types or motivation
theories of tourist sector. Furthermore, it also describe the issues which affect the development
process in visitor attraction management. At last, it also explained the practical application of
administration method and their effect on property are also presented in the report.
TASK 1
1.1 Discuss the overlap of visitor attractions in relation to particular types of attraction
Various places and monuments built for another purpose have become tourist attractions.
These include attractions like York Minster, Windsor castle, Goon Hilly downs etc. This is
because these places overlap and have common characteristics with the tourist attractions. York
Minster is a Cathedral and metropolitical church of Saint Peter in York. It has a verifiable
Christian presence (Lamsfus and et.al., 2015). However, it has become a tourist attraction due to
the architecture of the building. The church is one of the largest of its kind in the Northern
Europe and is inspired by English Gothic architecture. Similarly, Windsor castle is a royal
residence at Windsor. This has become a tourist attraction due to its architecture and royal
collection of art. The Castle was a place of residence for the royal family but has now become a
visitor attraction. In this way, there is an overlap between visitor attraction and other types of
attractions.
Visitor attraction includes those places which attract the visitors to get together the
situation and civilization. It is essential for every country to maintain their history and all
heritage places which make positive support for the growth of the nation. It is totally based on
the location, economic, socials and culture condition of a particular destinations. Hence, it is
essential for the legal authority to frame those rules and regulations which provide facility and
convenience to the visitors while visiting the place (Xiang, Magnini and Fesenmaier, 2015). In
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respect to this, their need to develop proper transportation, hotel facilities in London so that it
can influence maximum numbers of people towards them. Country must pay the attention to
maintain the quality and sustainability by which firms will get profit and increases their level of
performance. It is also essential for the nation to determine the desire and want of people and
provide facility so that they will be satisfied with the locations, accommodation etc.
1.2 Significant of different visitor attractions
There are various kinds of people who visits the p[lace as per their need and requirement.
Most of the people travel the destination to enjoy the leisure. Nowadays, people does not have
any time for relaxation. In respect to this, they make a plan for visiting the place in every year.
Mostly people like to visit different culture, environment, education, religion etc. Hence, these
factors make great contribution for the growth of a country. Importance of attractions are as
follows:
Attracting new business to Royal Botanic Garden: London is a place which provides
various business opportunities to the people. In respect to this, mostly people visit the London
for looking the business opportunities and invest their money by which it can help to develop the
economy of the country.
Employment opportunities: Royal Botanic Garden is a place which highly influence the
traveller in a large scale. In consists various art galleries, glasshouse and historical buildings
which provide employment chances to the local citizens. This process make great contribution
for the country's GDP and economic growth.
High Revenue: Royal Botanic Garden influenced the travellers highly because it contains
various arts and different culture. This is the main reason that not only international visitors bust
local people also come to visit their diversified culture. It make positive impact on the revenue
which increases over the years (Tigre Moura, Gnoth and Deans, 2015).
Enhancement of local culture and heritage: Government of UK make various efforts for
the development of heritage and historical places. It helps to attract the visitors by which they
will come frequently and visit the amazing places. It is important to those people who want to
collect the knowledge about English History. This helps to motivate them and by this way they
visit the place again and again.
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Preservation: Royal Botanic Garden is place of art, monument and history which
consider as a beautiful place in London. It is necessary for the legal authority/government and
citizen to preserve the value of all history. In Order to this, UK government make various rules
by which valuable places, garden, art galleries and wild life animals etc. will be protected and
conversed.
TASK 2
2.1 Necessarily and motivating of various visitant kinds
There are various people which have contrary needs and demand for travelling in various
places. It totally based on the geographic, demographic, psychological condition of the person. In
London, it includes various amazing places which attract the people such as Royal Botanic
Garden, wildlife places, Tower of London etc. All these beautiful places motivate the people and
create interest in their mind. Students go to the place for earning some knowledge and
information about history, art etc. There are many researcher who loved to visit the different
historical places by which they can acquire something new about the destinations. London is full
of amazing places which have various stories which shows the past events.
Some people like to travel some adventurous places so that they visit geographical
locations. On the other hand, some traveller like to enjoy the different environments, cultures etc.
It can be said that London is place which is full of diversified culture, environment and religions.
People who those like to gain informations related to the culture across they world, they came
here and get depth information about the English culture and their customs. Eco-friendly
environmental place and natural beauty also attract the visitors. On the other hand, Demographic
factors which includes high income group people always visit the luxurious place for investment
of their money. They come in London for relaxation and outing. Royal garden is place which
provide all the facilities to higher class people. Hence, it can be said that various people have
their own choice and preferences which are different to each other and make positive and
negative impact on tourist sectors (Thakran and Verma, 2013).
2.2 Effect of touristy on visitant quality in London
Positive impact on economy: Touristy is the important plane figure that protection to the
economical growth of the any country. For any developing country tourism is the source of
earning foreign exchange. Tourism in London has not only contributed to earning foreign
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exchange and generating revenue but to greater extent . In addition to this Tourism in London
has also help in advancement of culture , economy , technology etc.
Economic enhancement: Tourism also helps in exploring the market and also in
expanding the market in all over the world. It also provides the path for doing international
business. Besides all these the it also provide the investment opportunities. Its also helps in
proper utilisation of resources (Sirgy and Uysal, 2016). It assist in exploring resources world
wide , getting resources easily available at cheap rate. Growth in tourism helps in development
of transportation and infrastructural development. It also assist in exploring different culture,
traditions and global awareness. Tourism have direct impact on local business economies. It aid
in make working the working system as well well as other system of the country more
effectiveness and efficient.
Employment generation: Tourism sector deals in providing services like transportation ,
accommodation, hospitality etc. so need to hire the employees those who have skills and talent to
serve the customer so this create the employment opportunity for employment .Catering and
restaurant are considered as the major source of earning income in London (Ritchie, Chien and
Sharifpour, 2017).
Besides the positive impact tourism also generates negative impact also. The tourism
has major
Effect on culture and society: Tourist those who are visiting the historic place may not
understand the value of that place , they may not understand the beliefs and may not follow the
or may avoid the rules and regulations associated with that place. This may create the stress for
the people in that country whose culture are associated with that location. The tourism may give
rise to increase in population.
Environmental impact: The various types of transportation used by the tourist may result
in increase in various types of pollution. Various activities done by the tourists may effect the
ecosystem and their behaviour nature may effect the nature and their activities like cutting of
trees may lead to deforestation soil erosion etc.
Economic effect: There are many other costs like costs in developing and maintains
tourist places and such cost associated with tourism. International tourist may have bad effect on
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economy of country . There may be unbalance in balance of payment and in balance of two
currency. It also has effect on exchange rate of currency. The increase in demand of one country
may have impact on its exchange rate (Navickas and Malakauskaite, 2015).
Impact on local people: Increase in tourism may lead to lack of opportunities or lessen
opportunities for local people. As the country is getting the highly skilled, knowledgeable and
experts from outside then they will hire that people this may have negative impact on the
employment of local talented people. There are many risks associated with tourism these risk
include risk of terrorism, security , global battle, political risk. The various activities carried by
tourist may effect the prestige of the country they have visited and prestige of country the
belong to. The consumption of resources by the traveller may lead to scarcity of resources for
the people residing in the country. It may give rise to illegal activities within the country and .It
may may affect the pricing strategy and other strategy of the country with may have effect on the
working system.
Risk: There are many risks associated with tourism these risk include risk of terrorism,
security , global battle, political risk. The various activities carried by tourist may effect the
prestige of the country they have visited and prestige of country the belong to. The consumption
of resources by the traveller may lead to scarcity of resources for the people residing in the
country. It may give rise to illegal activities within the country (Law and Xiang, 2013). It may
may affect the pricing strategy and other strategy of the country with may have effect on the
working system.
2.3 Effects of theories of tourist motivation on management of visitors attraction
Necessarily and motive plays an important role in attracting visitors and growth of
business. There are various kinds of theories which are adopt by the management. In respect to
this, responsible theory is framed which is related to Eco-tourism and green tourism. This
concept is referred to more responsible and focus on to minimize the negative impact on social
and environment. It persons for rising practical status of the manufacture and encourage cultural
values in order to build local pride and confidence.
To attract the visitors responsible model are adopted to work more better way. London
authority follow this approach and motivate local population so that they can understand their
responsibilities for making good environment. In respect of developing the London, people at
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management level able to accomplish their goals. Local authority involves the people by which
they can understand the lifestyle and process. Hence, by using this process people support the
management authority and also make various efforts for achieving its future goals. It impact
affirmative on the direction of visitors attraction because responsible tourism assist in protective
cultural values of the host country and it spread culture of the country in the guest nation. That
build relationship with other regions and helps in the economic development of the UK. It
feeling environment in positive mode because people pay more attention of protecting natural
resources and that assist in keeping surrounding healthy (Yoo, K. H. and Gretzel, U., 2016).
Management also adopt smart motivational theory for fulfilling their desire goals. It
affect the visitor attraction in a great level. It is an approach which is describing the role of
various destination and also explain the importance of it. By using this, authorities provided all
the detail information and features to the people so that they influence to visit the place in a large
scale. Every person make pre-plan before visiting a particular destination. In respect to this, they
make research about the place and features. If they find the placve is attractive and suitability as
per their demand, than they make plan for visiting such location. (Salazar, N. and Squire, V.,
2015).. By this way management of visitors attraction get to know about recent trends and needs
of users and accordingly they develop the infrastructure, so that visitors can feel satisfied
(Blanke, J. and Chiesa, T., 2013).
TASK 3
3.1 Procedure and governmental content active in improvement of visitant attractive force
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TASK 4
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4.1 Various visitant direction scheme
Tourist plays an important role for increasing the value of destination. Here, to enlarge
the business of Royal Botanic Garden in KEW, traveler plays an key role. As per the research, it
is found that travelers spend £381 million in London. There are various kinds of management
theories used which helps to improve the conditions of travel business in London, these are as
follows:
Increased staff level: In order to increases the scale of tourist business, it is essential for
the management to develop and hire skilled person in the departments. Managers need to use
proper communication strategies by which all the informations can be share without having any
barriers. If workers are trained than they will able to understand the various issues and resolve
the communication and language barriers (Eriksson, 2014).
Use of update technology: Management need to use advanced techniques which helps to
maximize the visitors attractions. For example: It is duty for the authority to upload each and
every details in websites and provide specific features with pictures in webpage. It is a best
medium to attract the people through online or by the use of networking sites. By using
innovative technologies, travel sectors can attract the visitors in the global level.
Capacity buildings: London consider as best destination which influence the visitors by
its history and infrastructure etc. Nowadays, it become most favorable destination among people.
In order to maintain the attraction level, management and legal authority need to develop more in
infrastructure and provide transportation facility which is convenient to the visitors. They need to
develop such policies by which past stories and monument will be preserved or protected. It is
also responsibility to local people to protect their history and do not make any harm. It can be
said that management need to protect the history by awaking the people by organizing campaign,
events etc.
New themes: To develop new themes such as culture, sport, festival etc. are part of
influencing visitors in a large level. Management need top develop more themes by which
visitors visit the place frequently. In addition to this, touristy management also provide other
facility such as food facility, music on festival etc. These process helps to increases the
profitability of the business (Buhalis and Foerste, 2015).
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Proper scheduling: Journey programming is the large scheme that can help in
accomplishing goal of the direction soon. By programming the journeying on case and by
rendering employment reported to demand of consumers direction would be capable to carry
through its impersonal. It will addition figure of traveling in the London and people will like-
minded the geographical area very much because of well arranged trip.
4.2 Valuation of direction methods in abstraction to property
To maintain the long term ability, sustainability is used by the person. It is essential for
every to provide training and development for the staff members so that attract they can attract
the visitors towards the place. In respect to this, communication can be used by the individual to
make proper coordination with employees. Bu using effective mode of interaction helps to solve
the confusion and customers also get quality services in London. By following this strategies
country can achieve its future goals. On the other side, theoretical training is not enough because
it reduce the culture gaps and create language barriers. These are problems which are faced by
the staff members and it is essential to resolve these issue for influencing the visitors in a large
scale.
To increases the sustainability and create large visitor attraction tourism festival and
sports festivals plays an big role. Most of people plan to visit the occasional tour in different
countries. In respect to this, management and legal authority need to make an effective plan and
proper scheduling of each activity which increases the level of sustainability. In addition to this,
to build a capability also helps to increases the sustainability of tourism sector. Tourist sector
need to provide more comfort and facility by developing hotels and providing proper
transportation facility etc. It is essential to provide comfort to the people because if facilities are
not good than it will create negative impact on the mind of customers. It will minimize the
sustainability of visitor's attraction (Blanke and Chiesa, 2013).
Use of advance technology will also make positive impact on growth of tourism business.
In London, every tourism sector adopt latest techniques which helps in getting customer's
information. It can be said that techniques also make positive impact on the sustainability of
attracting visitors. On the other side, due to lack proper knowledge and technical skills fails to
proper working and reduced the visitor's attraction in the country.
CONCLUSION
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From the above report, it has been concluded that London is most visited place and
attraction point. Its natural beauty, big infrastructure, diversified culture highly attract the visitors
in a large level. The present report described scope and importance of visitor attraction and also
explained the various types or impact on motivational theories which helps to manage the visitor
attraction (Salazar and Squire, 2015). It also presented various management techniques in order
to increases the sustainability of visitor attraction.
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REFERENCES
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Yoo, K. H. and Gretzel, U., 2016. Use and Creation of Social Media by. Social media in travel,
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