Visitor Attraction Management: Understanding the Scope, Importance, and Impacts

VISITOR ATTRACTION MANAGEMENT
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Table of Contents
Introduction......................................................................................................................................3
Task 1 - Understand the scope and importance of visitor attractions..............................................4
1.1 Discuss the overlap of visitor attractions in relation to particular types of attraction...............4
1.2 Analyze the importance of different visitor attractions.............................................................6
Task 2 - Understand visitor types, impacts and tourist motivation theories....................................8
2.1 Evaluate the needs and motivations of different visitor types...................................................8
2.2 Evaluate impacts of tourism on visitor attractions....................................................................9
2.3 Analyse the effect of different theories of tourist motivation on the management of visitor
attractions.......................................................................................................................................10
Task 3 - Understand issues affecting the development process in visitor attraction management11
3.1 Discuss processes and potential issues involved in the development of visitor attractions....11
Task 4 - Understand the application of management techniques and their impact on
sustainability..................................................................................................................................14
4.1 Analyse different visitor management strategies.....................................................................14
4.2 Evaluate management techniques in relation to sustainability................................................15
Conclusion.....................................................................................................................................17
Reference list.................................................................................................................................18
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Introduction
During the past decade, the travel and tourism industry has been one of the most rapidly growing
industries in the world. Tourists are now able to travel from one country to another country
without any hassle with the help of tour operators and various tourism companies that are
growing day by day at several tourist destinations around the globe. However, it is important for
every tour operator or every tourism company to focus on the management of visitor attraction.
One of the main factors that influences on the effectiveness and success of a tourism business is
the management of visitor attractions.
This report discusses about visitor attraction management. It discusses about factors and details
that highlights the development, management and nature of visitor attractions. It will be
highlighting the range as well as the significance of visitor attractions within the industry of
travel and tourism along with exploring the process of development establishment of new visitor
attractions. The report further moves on to exploring the various kinds of visitors, their different
impacts and the various theories for tourist motivation that acts as an aid for visitor attraction
management. It will also be investigating the different types of issues in management of visitor
attraction.
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Task 1 - Understand the scope and importance of visitor attractions
1.1 Discuss the overlap of visitor attractions in relation to particular types of attraction
Tourist attractions can be referred to as the
places of interest, which are visited by
tourists, usually for their respective
exhibited or inherent cultural or natural
value, built or natural beauty, historical
importance, adventure, amusement and
leisure offerings (Wang et al., 2016). The
tourist attractions in a destination are the
main reason or factor on which the volume
of tourists visiting the destination depends.
Every visitor has their own choice of
attraction and visits the destinations that
satisfy all their attractions. There are four
main types in which visitor attractions can
be categorized or classified.
However, these types of visitor attractions
are mostly face various kinds of overlaps
(Veal, 2017). This means that various types
of visitor attractions cover a part of the
similar area of interest or responsibility. The
knowledge on overlap of visitor attractions,
especially with reference to England, has
been developed while working as a Junior
Tourism Consultant for the company Visit
Britain. The overlap of visitor attractions in
relation with specific type of attractions can
be understood from the following discussion
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 Natural attractions - Natural
attractions can be referred to as the
attractions that have been created by
the nature itself (Pyke, 2016).
Natural attractions comprises of
waterfalls, seashores, caves and other
areas of scenic view, which have not
created by the man. For example, the
Lake District in UK is one of the
major natural attractions for tourists
visiting the country. However, when
this lake was formed, it was not
formed as a visitor attraction. The
Lake District now provides facilities
for tourists such as boating, which
are of major tourist attractions in
addition to enjoying the scenic
beauty of the lake. This is an
example of overlap of visitor
attractions in natural attractions.
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