Visitor Attraction Management: Understanding Tourist Needs and Ensuring Sustainability

UNIT 20 VISITOR ATTRACTION
MANAGEMENT
1

Table of Contents
INTRODUCTION..............................................................................................................3
TASK 1- ARTICLE........................................................................................................... 4
1.1 DIFFERENT TYPES OF VISITOR ATTRACTIONS AND THEIR OVERLAP.........4
1.2 IMPORTANCE OF DIFFERENT VISITOR ATTRACTIONS...................................6
TASK 2- MANAGEMENT REPORT.................................................................................7
2.1 EVALUATE THE NEEDS AND MOTIVATIONS OF DIFFERENT VISITOR TYPES
..................................................................................................................................... 7
2.2 EVALUATE IMPACTS OF TOURISM ON VISITOR ATTRACTIONS IN THE
UNITED KINGDOM......................................................................................................9
2.3 ANALYSE THE EFFECT OF DIFFERENT THEORIES OF TOURIST
MOTIVATION ON THE MANAGEMENT OF VISITOR ATTRACTIONS....................11
TASK 3...........................................................................................................................13
3.1 DISCUSS THE PROCESSES AND THE POTENTIAL ISSUES INVOLVED IN
THE DEVELOPMENT OF VISITOR ATTRACTIONS.................................................13
TASK 4- MANAGEMENT REPORT...............................................................................15
4.1 ANALYSE DIFFERENT VISITOR MANAGEMENT STRATEGIES......................15
4.2 EVALUATE MANAGEMENT TECHNIQUES IN RELATION TO SUSTAINABILITY
................................................................................................................................... 17
CONCLUSION............................................................................................................... 18
REFERENCES...............................................................................................................19
2

INTRODUCTION
In this assignment, the visitor's attractions importance and scope will be determined that
are built for various purposes and helps in attracting new business to a visitor
destination of a country. Different types of the visitors with their impacts will also be
undertaken in this report that will be understood by categorising the visitors on the basis
of the market segmentation and visitor needs. There also persist some motivation
theories of tourists such as responsible tourism and the smart consumer theory which
will also be discussed creating an impact on the motivation of the tourists. Further, in
the assignment, the issues and the process of the visitor attraction management will
also be understood which will be faced during the development process of The London
Resort in Swanscombe Peninsula in 2030. At last, a management report will be
formulated considering the examples of three case studies which will be presented by
analysing the different visitor management strategies and the management techniques
which will ensure sustainability.
3

TASK 1- ARTICLE
As a Junior Consultant for Visit Britain
that has a role of building England’s
tourism product and adding the value to
the exports of tourism in the Britain’s
economy this article will deal with the
visits to the British Museum, Greenwich
Park, The Queen's House and the
National Maritime Museum that will help
to discuss the overlap of these visitor
attractions and will help in unveiling the
importance of these attractions
(Vanhove, 2017).
1.1 DIFFERENT TYPES OF VISITOR
ATTRACTIONS AND THEIR
OVERLAP
TYPES OF THE VISITOR
ATTRACTIONS:
The main scope of the visitor attractions
includes the purpose with which they
are built and become a tourist attraction.
There are some major types of the
visitor attractions which includes the
following:
Natural attractions
Natural attractions are those that are
created and made naturally by the
environment and the nature that
becomes a valuable addition to an
economy and heritage of a country.
These attractions become attractive for
the visitors and local residents and thus
become a source of revenue within no
time. For example, Lake Windermere,
Lake District, seashores, caves and
Pembroke Shire Coast come under the
natural attractions of the UK (Vanhove,
2017).
Purpose attractions
The purpose build attractions are those
that are made and built for the sole
purpose of attracting the visitors is so
that the economy of the country can be
boosted and more visitor scan be
attracted to that destination. For
example, Eden Project, London Eye and
so on is the purpose builds attractions
that are prepared by the government so
as to render fun and leisure to the
tourists (Wang, et al. 2016).
Events
4