Tourism Management and Sustainability

This assignment delves into the complexities of tourism management, focusing on its sustainability and ethical dimensions. It examines various aspects of tourism, including government websites for promoting culinary tourism, national park management, religious tourism, visitor attraction research, and the human dimension within the tourism industry. The analysis emphasizes sustainable tourism practices, the importance of stakeholder perceptions, and the challenges faced in managing tourism effectively.

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap of visitor attractions to particular types of attraction.........................................1
1.2 Visitor attractions importance..........................................................................................2
TASK 2............................................................................................................................................3
2.1 Needs and motivation of visitor type................................................................................3
2.2 Impact of tourism on visitor attractions............................................................................3
2.3 Theories of tourist motivation on the management of visitor attraction and its effect.....4
TASK 3............................................................................................................................................5
3.1 The development of visitor attractions and its process and potential issues....................5
TASK 4............................................................................................................................................6
4.1 Visitors management strategies........................................................................................6
4.2 Management techniques in sustainability.........................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Visitor management attraction is effective as well as important for economy growth.
Tourism is an essential component which contribute in every country in an effective manner.
This process helps in attracting a large number of visitors at particular place. Basically, visitor
attraction is a permanent resource which aid in developing the intention of pull in and inviting
more tourists . The system of government plays an vital role in developing this process . It is an
important duty of government to take care of all heritage property and place which helps in
attracting a large number of visitors in the nation (Ab Karim and Chi, 2010). They make some
rules and regulations to maintain the heritage property in every country. Because visitors are
more important for growth of the economy of every country so that organization also develop of
tourism by delivering and provide best service to satisfy their needs. This assignment is based on
National Tourism Agency Visit Britain that contribute for improving the system of England and
Britain by improving the production of export tourism. Overlap of visitor attraction which is
relate dot the specific type of attraction is also mentioned in the report. Further, various types of
theories motivate the tourist is mentioned in this assignment. A business organization have to
apply some important techniques which helps in define the effective process of visitor attraction
is also evaluated in the report.
TASK 1
1.1 Overlap of visitor attractions to particular types of attraction
Overlapping of different visitor attraction
Dated: 19th August 2017
Overlapping:
It is an activity which define the impact of environment sustainability on the visitors. It define
that when an individuals visit the another place and at the same time he/ she visit to another
place. It helps in increasing the revenue. In England there are many place which attract the
large number of visitor in every year. These places are more attractive and provide best
facilities so that person easily get attracted. The government take care of all those places to
manage their beauty. Other hand the local authority is also provide best facility to making their
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quality of experience.
Visitor attraction at UK:
In UK, London Eye is one of the major attractions. It is a Giant Ferris wheel in Southern bank
of river theme. It is the important factor to attract more and more visitors. In this project, the
invention is an important reason which leads to invite more tourists over there. It can easily
generate more revenue every year (Beritelli, Bieger and Laesser, 2014). It also includes some
natural attractions and events which also attract the visitors. Sea life London Aquarium is also a
famous hub where all the animals are exhibited. Usually family members and friends visit over
there. Sometimes, government also organize events and festivals like Olympics, food games,
etc. which also attract many people.
For example, Natural History Museum and Hyde part is best example of the overlapping
because visitors get attract the natural beauty of the Hyde part but the same time they also wants
to visit at Natural History Museum. Both destination get attract large number of tourist over
there. It assist to increase the number of visitors so that it also generate more revenue in
effective manner.
Overlapping is more effective which helps in increasing the economy and also generates wealth.
This is the reason that there are many places under government authorities who take care of all
the places. National tourism agency organizes more events to attract more tourists and also,
takes care of destinations that are located in the UK. For this company use various strategies
which assist in increasing the overlapping because it aid in increasing the lots of money and
also provide quality services. National tourism agency work on this process through organizing
events at the destination and also take care of this place to maintain beauty in order to attract
more and more visitors over there.
1.2 Visitor attractions importance
Importance of various visitor attractions
Dated: 19th August 2017
Visitor attraction is more important for the growth of economy in every country which helps in
improving the new services for the tourist in order to increase their satisfaction level. It is an
effective process which increases the trade between many countries which build effective
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relations in foreign and domestic countries (Cellini, 2011). Visitor attraction plays a vital role in
a country as it generates high revenue and employment opportunities which contribute in the
economic development of nation. The main purpose of attraction is to attain more profits which
it is done by the cited organization. It is more important to the economy as number of tourists
make a vast impact on economy of the country and also influences the culture. It also helps in
generating the foreign revenue every year. The effective benefit of visitor attraction is that it
provides employment to local people which increases their living standard and positively
contribute in the economy. It also promotes the culture changes so that more visitors can be
attracted towards country.
TASK 2
2.1 Needs and motivation of visitor type
There are some motivational elements of visitors type:
 Physical: It is related to the physical exercise of body. In this it include sport
participation, beach recreation etc. when the person and visitor visit such place
and attain proper sort of relaxation so that it is more effective process to motivate
in order to visit such place again (Coghlan, 2012).
 Cultural motivator: It create the desire to get knowledge about the culture of the
different countries. It also increase the knowledge of other region and culture
effectively.
 Interpersonal: It define the wish to meet another person so that the knowledge of
the people will increase and also improve the personality. It is important think
which motivate to an individual in appropriate manner.
2.2 Impact of tourism on visitor attractions
Overlapping is very effective to generate the more revenues because at a time many
visitors visit such destination. It made a effective impact on economy of country. There are some
positive and negative impact of tourism: Overcrowding: Due to number of tourist get rise at a place is called overcrowding. It is
positive impact because it increase the job opportunities to the local people but some time
it is negative because it increase the pollution and wastage at the place.
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 Wear and tear: It define the damage occur at monuments so that it is government duty to
maintain and repair them properly (Connell, Page and Meyer, 2015). They also helps in
maintaining their original forms in effective manner.
 Traffic related: The other impact of overlapping is it increase the number of visitors
which also increase the pollution at that place which affect in harm for the environment.
It create environmental issue over there. It also increase the chance of accident because
many people do not aware about the traffic rules.
2.3 Theories of tourist motivation on the management of visitor attraction and its effect
In this process there are various motivational approaches which is followed by every
organization in order to provide and promoting their products and service. When they provide
effective service that they attain higher satisfaction by the customers.
There are some theories of motivation on the visitor attraction: Responsible tourism: According to this theory, they are those person one who always in
favour in order to eliminate the negative problems which is based on society. They
always take care of society and also provide effective benefits to develop the economy of
the country. They also involve local people before taking decision so that their life is
always managed.
 Smart consumer: Customers are the important components who helps to the firm in
getting success. Smart consumer are the one who evaluate all the factors in first and than
they take effective decision itself (Evans, Stonehouse and Campbell, 2012). They select
those things which are having less cost and define effective method to promoting the
sustainable environment. The smart consumers choice is also smart and unique.
 Ecotourism: This approach define effective action that helps in protecting natural
resources and maintain their beauty in order to attract large number of visitors over there.
 Sustainable tourism: According to this approach it focus on high level satisfaction of
visitors. It also define some important steps which is taken by the government bodies to
analysis as well as measure the impact of these on process and also do necessary changes
to attain their positive feedback.
 Ethical tourism: In this a best visitors is ons who always keep in their mind and follows
all the rules and regulation which is set by the government bodies (What is Ethical
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Tourism?, 2017). This helps in reducing the conflicts at particular destination and also
attract large number of visitors appropriate manner.
TASK 3
3.1 The development of visitor attractions and its process and potential issues
This activity define the development and effective procedure in order to identify the taste
of the person. It also define the financial gain level in the business organization. There are some
different process to create the visitor attraction: Planning: It define the whole process of management in organization. It define the
effective planning which is related to the visitor place and environment. It define
attraction of the visitors. Motivating: It is more important to create the best objectives to enhance the number of
visitors. It define effective skills and knowledge which is related to the process of
visiting. Funding: Proper fund is more important to develop the visitor attraction. Funding define
the best resources which attract the more and more customers which increase the high
level of organization process. The high funds define high society and low fund define
middle society within organization (Garrod and et. al., 2012). Design: It assist in developing the design process in order to develop the human
attraction in tourism sectors. Best design of project helps in attar large number of visitors
and also define the information of the design to attain more profits. Selection: It define the human personality which define the best techniques in the
organization. It also evaluating the environment and culture factor in tourism sectors. Recruitment: It define the recruitment process in the firm which assist in developing the
visitor attraction and define best techniques.
 Marketing communication: this factor develop the visitor attract at marketplace. It
define the promotion techniques which is related to the visiting. It define the sale
promotion and online marketing advertising.
There are various issue which involve in the development of visitors attraction management
which are as follows:
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Access: It is one of the big issue in development of visitors attraction management
because visitors do not fine location at different place so that they face this issue and its create
overcrowding at place. For example, at London eye , many visitors wait to ride the wheel so that
it arise the conflict and reduce the interest of the customers. These is the common and bid issue
which is faced by the visitors and also create the negative impact on development of visitors
management attraction.
Pressure groups: This groups always helps as well as work for the government. When
authority take and define new rules and regulation that they stand against that and also define
negative impact by performing strike. So that it is a big issue because no one wants to go at a
such place where political condition is not stable.
Attraction management: According to this management is more important for inviting
more and more visitors over there. Without management no body define their interest to visitors
at particular place. For example, at Kensington place, where many visitors are visit so that its
more difficult to manager them effectively.
TASK 4
4.1 Visitors management strategies
Administration is very essential terminology which is crucial for every organization to
attain positive results. If the management is not properly in the firm so that they can not able to
expand their business. Organization also set the policies and strategies to making growth in
appropriate manner. The government authorities have to evaluate and formulated the their
scheme according to the demand and supply of the customers (George, 2010). They also
introduce innovative products in marketplace that helps in maintain the visitors sustainability.
Management strategies define with the help of supply and demand of visitors. Supply: The government authority provide best quality of service to visitors who visit in
UK. They only supply quality service which is more beneficial to the visitors and also
their task. They have to influence small scale hotels in order to provide quality service
which assist in increase the satisfaction and localities. It is helps in managing the visitors
in appropriate manner. This strategies helps in inviting more and more clients by
providing quality products for local person. For the government authorities also set some
rules and regulations in favour of visitors so that they feel safe and comfort at particular
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destination. They also provide best security which aid in encouraging the visitors towards
city and location where they want to visit. This approach assist in inviting as well as
attracting large number of tourist and also satisfy their demands as per their expectation. Demand: It is define as a need and requirements of in market where buyer and seller are
comes with to define a procedure of sale and purchase. The authorities analysis the
number of used and than supply them effective facilities. Authority also define the nature
of visitors and set affordable price of the products. This strategies is define the effective
process to taking best decision which is beneficial,to them. In this approach of visitor
attraction management the particular authority identify visitors needs and demands and
than set effective price according their expectation so that they easily take better decision
in order to get higher profitability in appropriate manner.
 Sustainability: It is important to the organization to maintain the balance in environment.
A sustainable tourism create positive impact on management of visitors (Gössling and et.
al., 2011). Government bodies is also used in this sectors who provide better guidance to
their tourist in order to maintain sustainability. It is best strategy to maintain the effective
balance in whole process of visitor management attraction.
4.2 Management techniques in sustainability
Sustainability define every the positive effect which reflect on the situation. Organization
use various type of techniques which helps in increase the sustainability in management. This
will helps in increasing the economic growth as well as social condition. There are various
approaches which maintain the tourism sustainability:
 Economic management define the job opportunities in aggressive world so that local
people have good and effective knowledge about the area which assist in increasing the
living standard of people in country. They define small contribution in economy by
providing job opportunities to the people.
 Management also define the expectation of visitors that what type of facilities they want.
When thy failed in providing the best facilities than they suffer lots of loss in their
process. So that management define and formulate best strategies to getting more
satisfaction and also enhance their business at global level (Hartmann, 2014).
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 Promoting culture is also influence the visitor because they come at different place and
want to know toward that. Management define their culture in order to attract more and
more visitors over there.
There are some another methods which is used by the national travel agency in appropriate
manner which are as follows:
Economic sustainability define the various activities which assist in developing the
employment by providing great opportunities to its local people so that they contribute in growth
of the economy.
Social sustainability also helps in development of visitor management attraction which
provide better growth of people in the society that positively affect on the economy of the
country.
All these strategies helps to the management to attract variety of visitors and also expand their
business at global level.
CONCLUSION
From the above mentioned assignment can be concluded that visitor attraction play an
important role in growth of economy which helps in increasing the standard of living. It
summarised that overlapping of tourist is more effective for the country which increase the
revenue. The process of visitor attraction is play positive impact but not all the time. So that it is
government responsibility to take care of all the heritage place and provide effective facilities to
invite more and more visitors over there. Management also find out the motivation which assist
in taking the best decision. In order to manage the visitors properly organization set and define
the effective strategies which evaluate the demand and supply and it is important terminology.
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REFERENCES
Books and Journals
Ab Karim, S. and Chi, C. G. Q., 2010. Culinary tourism as a destination attraction: An empirical
examination of destinations' food image. Journal of hospitality marketing &
management. 19(6). pp.531-555.
Barros, C.P., and et. al., 2011. Performance of French destinations: Tourism attraction
perspectives. Tourism Management. 32(1). pp.141-146.
Beritelli, P., Bieger, T. and Laesser, C., 2014. The new frontiers of destination management:
Applying variable geometry as a function-based approach. Journal of Travel Research.
53(4). pp.403-417.
Cellini, R., 2011. Is UNESCO recognition effective in fostering tourism? A comment on Yang,
Lin and Han. Tourism management. 32(2). pp.452-454.
Coghlan, A., 2012. Facilitating reef tourism management through an innovative importance-
performance analysis method. Tourism Management. 33(4). pp.767-775.
Connell, J., Page, S. J. and Meyer, D., 2015. Visitor attractions and events: Responding to
seasonality. Tourism Management. 46. pp.283-298.
Evans, N., Stonehouse, G. and Campbell, D., 2012. Strategic management for travel and
tourism. Taylor & Francis.
Garrod, B., and et. al., 2012. Engaging residents as stakeholders of the visitor attraction. Tourism
Management. 33(5). pp.1159-1173.
George, R., 2010. Visitor perceptions of crime-safety and attitudes towards risk: The case of
Table Mountain National Park, Cape Town. Tourism Management. 31(6). pp.806-815.
Gössling, S., and et. al., 2011. Food management in tourism: Reducing tourism’s carbon
‘foodprint’. Tourism Management. 32(3). pp.534-543.
Hartmann, R., 2014. Dark tourism, thanatourism, and dissonance in heritage tourism
management: new directions in contemporary tourism research. Journal of Heritage
Tourism. 9(2). pp.166-182.
Haukeland, J. V., 2011. Tourism stakeholders’ perceptions of national park management in
Norway. Journal of Sustainable Tourism. 19(2). pp.133-153.
Henderson, J. C., 2011. Religious tourism and its management: The Hajj in Saudi Arabia.
International Journal of Tourism Research. 13(6). pp.541-552.
Horng, J. S. and Tsai, C. T. S., 2010. Government websites for promoting East Asian culinary
tourism: A cross-national analysis. Tourism management. 31(1). pp.74-85.
Jin, Q. and Pearce, P., 2011. Tourist perception of crowding and management approaches at
tourism sites in Xi'an. Asia Pacific Journal of Tourism Research. 16(3). pp.325-338.
Kusluvan, S., and et. al., 2010. The human dimension: A review of human resources
management issues in the tourism and hospitality industry. Cornell Hospitality
Quarterly. 51(2). pp.171-214.
Law, R., Qi, S. and Buhalis, D., 2010. Progress in tourism management: A review of website
evaluation in tourism research. Tourism management. 31(3). pp.297-313.
Leask, A., 2010. Progress in visitor attraction research: Towards more effective management.
Tourism management. 31(2). pp.155-166.
Leask, A., Fyall, A. and Barron, P., 2014. Generation Y: An agenda for future visitor attraction
research. International Journal of Tourism Research. 16(5). pp.462-471.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
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Monz, C. A., and et. al., 2010. Sustaining visitor use in protected areas: future opportunities in
recreation ecology research based on the USA experience. Environmental management.
45(3). pp.551-562.
Online
SUSTAINABLE TOURISM. 2014. [Online]. Available
through:<http://sustainabletourism.net/wordpress/sustainable-tourism/definitions/>.
[Accessed on 19th August 2017].
What is Ethical Tourism?. 2017. [Online]. Available
through:<http://young.scot/information/community/what-is-ethical-tourism/>.
[Accessed on 19th August 2017].
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