Tourism Management and Visitor Attractions Research

This assignment delves into various aspects of tourism management, including strategic management for travel and tourism, visitor attraction engagement, dark tourism, religious tourism, and human resource management. It also touches on market segmentation, natural area tourism, and visitation at capacity-constrained destinations. The research provides insights into the development and management of visitor attractions, as well as the implementation of sustainable tourism practices.

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 & 1.2 Overlap of tourist attraction and there importance.....................................................1
TASK 2............................................................................................................................................3
2.1 Needs and motivation of various kinds of visitors................................................................3
2.2 Analysis of impacts of tourism on visitor attraction.............................................................5
2.3 Tourist motivation theories impact on visitor attraction management..................................6
TASK 3............................................................................................................................................7
Covered in PPT...........................................................................................................................7
TASK 4............................................................................................................................................7
4.1 Various visitor management theories....................................................................................7
4.2 Evaluation of the management techniques in relation with the sustainability......................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Books and Journals.....................................................................................................................9

INTRODUCTION
In the 21st century where economic development has become the main issue, so a country
should needs lots of activities which can boost their economy. Tourism is one of the activity
which has potential of giving new heights to economic development. In the era where various
mediums of communication has brought revolution in the world and people are ready to move
from one place to another because they want to experience & learn new things (Barros and et.al.,
2011). So if a person will be travelling to some places he will aim of taking accommodation,
foods, services and other amenities. This can be analysed that tourism has became an important
growth operation which should be promoted by almost every organisation. They should look for
the sites and places which has potential to become a popular tourist destination. In the all report
there will be descriptive analysis of some of the crucial tourist places in UK and what all values
can be produced from it. What all activities and elements can affect the growth of these tourism
sector. Visit Britain is a National Tourism Agency and will make sure that how concerned
visitors attraction spots can attract more tourists towards them.
TASK 1
1.1 & 1.2 Overlap of tourist attraction and there importance.
Visitor attraction are concerned with the places which attracts lots of tourist to it as such
place have cultural, traditional and natural significance. From the data released by the National
Tourism Agency it has been analysed that tourism industry of UK has experienced a significant
rise with increase in the tourism activities. National History Museum attracts approx. 4 million
visitors every year and it has three sections i.e., Geological museum, Darwin Centre and
Attenborough Studio (Beritelli, Bieger and Laesser, 2014). To spend time with family members
and in order to gain knowledge tourist attractions is the best place. Such places influences their
life and shapes their perception. Victoria and Albert Museum is the world's largest museum of
decorative arts and design. It has collection of approx. 4.5 million objects. This place has its own
significance and was build in year 1852. Its name was taken from Queen Victoria and Prince
Albert. Science museum is the another site which could attract lot of people towards them.
People from all around the world can visit this place during their holidays and can gain unique
experience (Cellini, 2011). The other tourist spot which can be developed is the Kensington
Place which is also a royal residence. Kensington Gardens of the palaces attract a lots of visitors

towards them and taking about its historical significance, it was the residence of the British
Royal Family. If tourists wants to experience the beauty of nature they can visit botanical
gardens in VAM. Any adventurous spot, amusement parks and the places which are very
important when history is considered should be focused by Great Britain. For the agency it
becomes crucial to analyse the scope of tourist attraction and will boost the economic. Following
are some of the visitor attraction:-
 Natural Attraction: In such type of attraction nature is taken as the key factors and
according to it such spot is developed (Coghlan, 2012). To make people aware about the
importance of nature, its beauty is developed by adopting different concepts. There are
lots of natural areas in UK which needs special attention so that these can be protected.
People will also enjoy the natural setting and these places are basically away from the
hustle and bustle of the city. People could find peace and can spend quality time here.
Lake Windermere, Pembroke coast are some of the natural setting.
 Heritage: UK is the nation which has a long and wide history so National tourism
agency Great Britain should take steps to make people aware about the heritage of the
nation. Old railway engines and platforms, tunnels, channels, museums sites and palaces
are some of the heritage sites (Connell, Page and Meyer, 2015). For any country it is
necessary that they should take steps to preserve their heritage through developing
tourism. Stone henge is a place which will can be used for this purpose and people has to
aware about its importance in history of UK.
 Events: In a area where tourism activities are less because that place does not have any
tourist sites. For such area Visit Britain can start an event related to culture, tradition,
food, music and sports. Events like Olympics which was held in 2012 brought a lots of
visitors to the areas where economy was down (Dewhurst and Thwaites, 2014). Visit
Britain can organise annual festivals in those areas and this will make sure that people
regularly comes to such areas.
National Tourism Agency Visit Britain is putting there efforts to convince people to visit UK
because they are well aware that by increasing tourism sector will give new heights to the
economy. These sites are of great importance and can play a vital role in the growth of the
country. It can gives them lots of benefits like such sites can improve the lifestyle of the local
residents who are residing near those areas. There will be promotion of the culture and with this

there will be conversation of the sites which were destroyed. Local and national markets will see
a rise in their sales which would increase the profits. When there will be more tourism, foreign
companies will show their interest in investing near those sites (Evans, Stonehouse and
Campbell, 2012). The main aim of the agency is to give a great experience to the visitors so that
they feel satisfied and could again come. Hospitality industry is totally depended upon growth of
the tourism sector and are also interrelated. When a tourist comes to a destination he spends
money on transport, food, hotels and restaurants so its their duty to engage him in more and more
activities. Such thing will encourage him to spend more will would directly increase the profit
margins. People who are in that area will get employment and will improve their economic
condition. Infrastructure and the standard of living will be improved.
Visitor attraction is crucial as it helps in restoring the site, add value to the destination
products, increase in the employment opportunities, will attract more enterprise towards it and
can also grow revenues. By analysing the report of National Tourism Agency Visit Britain, it
was seen that almost 36 million tourists visited UK in year 2015. The spending of the visitors
drastically increased from the last year by setting a record of approx (Garrod and et.al., 2012).
£22 billion. UK comes in the top five countries when evaluated on the basis of number of visitors
visiting any country. The government will get more taxes when their will be increase in the
tourism activities. Such sites also brings new cultures and the local culture gets boosts. The
international relation will also improve and more countries are willing to invest in UK.
TASK 2
2.1 Needs and motivation of various kinds of visitors.
To improve and design a tourism policy Visit Britain can use the concept of market
segmentation. Segmentation is all about dividing the market into parts so that a proper analyse
can be done. This would attract more visitors because through this each factor will be focused
on. Markets can be divided according to geography, demography, physiography and behavioural.
 Geographic Segmentation: On the basis of geographical factors division of the market
is done. There can be segmentation by keeping country, states and other areas which
falls in the category of geographical segmentation (Hartmann, 2014). What kind of
market is there on that particular area and when considering tourism what all sites are

available to that area are defined. By adopting what all things in that region would
benefit the local people who are part of that area.
 Demographic: In such type the market is divided according to demographic factors and
the authority who is given the responsibility tries to apart things by knowing different
aspects of the visitors. They will make efforts to know the age of the consumer, whether
he will be male or female, his background and the source of income (Henderson, 2011).
Knowledge of such things will help them in knowing what services will be good for
different age groups. It is necessary that the agencies should provide product according
to their needs and the expenditure level.
For example; A middle class person who hails from Germany wants to travel UK and the agency
is showing him the package which he cannot afford. While considering the gender factors
the agency make sure that all the things are designed by keeping likeliness of the person.
 Behavioural: By knowing the knowledge, attitudes or responses of the client for a
particular area they can evaluate their purchasing power. Such things will help them in
segmenting the market for each type of customer (Jin and Pearce, 2011).
 Psycho graphic: In this market is divided according to the social class, lifestyle and
personality traits of the person. The information gained through this will be utilized in the
business or in policy making.
Illustration 1: Cat Mooney, 2016

Through this segmentation various types of tourists like health, business, education, adventure,
religious, sports and leisure related tourist can be focused on. All these have some aim, so Visit
Britain should make sure that their objectives are fulfilled.
2.2 Analysis of impacts of tourism on visitor attraction.
There are some of the factors which have relation with the tourism activities and directly
impacts the visitor attraction. Below mentioned are some of them:
 Overcrowding: At the tourist destinations a situation may arise when a lot of people
have gathered at the destination. This would create trouble and the people who will be
coming their have to face lots of crowd (Leask, Fyall and Barron, 2014). There should be
arrangements to handle the crowd because when this will be the case people might
damage the sites.
 Pollution: If the tourism city there might be lots of industries which could cause
pollution in the environment. The health of the visitor swill be affected by the pollution
as they might be from the country where pollution is negligible. The heritage sites will
also be eroded from the pollution.
 Accidents: There might be accidents which can hamper the image of the tourist place
and the visitors could also face any such incident. It is the duty of the security police to
analyse the place and look for the suspects (Mason, 2015). Tourist while visiting the
places may become victim of the frauds, cheating, theft and any other accident which
could harm their life. Visit Britain have to provide guidelines and should aware tourists
about the do's and dont's at the while visiting any place.
 Local Community: For the success of the visitor attraction local people of the place
plays a important role. They should understand that with the increase in the tourism
sector they will only be benefited from this. It is their duty to contribute in the efforts
made by the government and should give suggestions to improve the activities. The local
communities should aware police about the issues which are affecting the tourism at
those sites (Newsome, Moore and Dowling, 2012). They should invite the tourists to
their houses and acknowledge about the their culture, traditions and food.
 Facilities: Whenever a tourist travels to a destination his main aim is to enjoy and
experience something which he can't forget throughout his all life. He should satisfied by

the facilities provided to him and the host should take care of his interests. He will work
and deliver him facilities according to it.
 Education and Training: There might be different types of tourists but its the role of
National Tourism Agency Visit Britain to give them all the necessary information about
the tourist spots. For example; there is a historic place in UK which are known for its
castle. So the agency and the guide should give them all the knowledge about the place
like why these castle was build, how much time it took and what are its features.
2.3 Tourist motivation theories impact on visitor attraction management.
Motivation theories highly influence tourist attraction management. As analysed above
tourism activities can boost the economic growth of UK and can be a prominent source of
income for the local people. Theory of tourism defines its positive and negative impacts. It could
influence the local community and the environment on a great extent (Nickson, 2013). The
theory of responsible tourism briefs that there should be tourism development by keeping
environment development in mind. There should be balance between economic, environment
and social spheres and all the development policies should be made by keeping this things in
notion. The other theory which will be discussed is of smart consumer.
 Responsible Tourism: This theory emphasises on reducing the interference of tourists
on environment. To deliver the customer satisfaction it is necessary that their should be
equal participation of the local groups and whatever activities are done should respect
culture of that area. It defines all the activities which has to be taken in mind to achieve
development in the tourism sector. Through identifying social issues their can be benefits
related to culture, economic and any other (Page, 2011). This theory clearly define the
importance responsible tourism and the responsibility of the tourists.
 Smart Customer: Tourism is the operational activity which involves movement of
individual from one destination to another. With the increase in the use of technology e-
tourism can be introduced. With this smart consumers will be attracted who are currently
using information and making innovation in the tourism area. Traveller use online
method for different purposes like they use internet for reservation in the hotels, flight
tickets and etc. such things promotes e- tourism (Page, 2014). By the use of ICT concept
different problems can be resolved in quick time and this will ensure development of the
tourist place.

TASK 3
Covered in PPT
TASK 4
4.1 Various visitor management theories.
Following are some of the visitor management theories:-
 Supply: To attract the customers there should be proper supply of the services to the
visitors. During the peak timings when number of tourists goes high it is necessary that
manage keep record of the services provided by the company. To cater more people they
should recruit more candidates for different operations and extra space should be
provided so that more number of people could gather at the site (Schwartz, Stewart and
Backlund, 2012). Companies can give route maps and booklets to the tourist which will
have all the information of the place. Every guide should posses an identity card which
gives him an identity of government certificate staff. Those who are visiting the place
second time should be given some sort of discounts or benefits.
 Demand: By fulfilling the demand of the tourists visitor attraction management can be
practised. To make sure that the visiting tourist get fully satisfied his tour should be
properly managed. The staff who is been working with the organisation should be given a
proper training so that he could know how to act with the tourist. Each individual
traveller should be targeted and his expectations should be increased (Swarbrooke and
Page, 2012). There should be modification in the products provided by them and active &
passive mode will improve management. There should be innovation in the products and
new adventurous activities should be included at the tourist spots or destination. Tourists
looks at the creativity so new ideas has to be collected and needs to be implemented. By
adopting effective process of the demand and supply assist in the proper visitor
management.
4.2 Evaluation of the management techniques in relation with the sustainability.
Techniques used for effective management needs to be evaluated and this will assist them
in getting sustainability. With this the cost can be decreased and they can gain maximum benefit

of the activities related to tourism. The local communities can gain more benefit from these
because their surrounding will be developed and they will get employment. Local culture and
traditions will be promoted. With the practice of sustainable tourism the natural environment will
get boost and people will bring new things and creativity (Thrane and Farstad, 2011). The
environment will be conserved with such effort. There will be boost in social and financial
economy of that tourism place. By engaging the local people in different activities will support
them. Goals and strategy should be designed by keeping communities, environment and profit in
mind. There should be future planning with the stakeholder and at the same time awareness on
education should be given. With the sustainable development all the resources will be used in
proper manner. Sustainable tourism includes following:-
 Economic: The local people can earn income from the tourism operations as they will be
engaged in any of the activity. This will ensure that their lifestyle gets improve and they
will get employment (Waligo, Clarke and Hawkins, 2013). The communities will
experience harmony and their spending power will increase.
 Environment: With sustainable tourism there will be less impact on the natural
resources. Environment will be conserved as eco-tourisum will be adopted.
 Cultural and Social: These activities will boost the culture and they will get a platform
to show their talent. With this education level will also improve.
CONCLUSION
From the above mentioned report it has been concluded that tourism sector is an area
which posses lots of scope and opportunities. National Travel Agency Visit Britain needs to
analyse the scope and need to put efforts to increase tourism activity. They have to develop and
modify destination and make sure that destinations has enough funds.

REFERENCES
Books and Journals
Barros and et.al., 2011. Performance of French destinations: Tourism attraction perspectives.
Tourism Management. 32(1). pp.141-146.
Beritelli, P., Bieger, T. and Laesser, C., 2014. The new frontiers of destination management:
Applying variable geometry as a function-based approach. Journal of Travel Research.
53(4). pp.403-417.
Cellini, R., 2011. Is UNESCO recognition effective in fostering tourism? A comment on Yang,
Lin and Han. Tourism management. 32(2). pp.452-454.
Coghlan, A., 2012. Facilitating reef tourism management through an innovative importance-
performance analysis method. Tourism Management. 33(4). pp.767-775.
Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and events: Responding to
seasonality. Tourism Management. 46. pp.283-298.
Dewhurst, P.D. and Thwaites, E., 2014. Visitor attraction management. Entertainment
Management: Towards Best Practice, p.272
Evans, N., Stonehouse, G. and Campbell, D., 2012. Strategic management for travel and
tourism. Taylor & Francis.
Garrod, B., and et.al., 2012. Engaging residents as stakeholders of the visitor attraction. Tourism
Management. 33(5). pp.1159-1173.
Hartmann, R., 2014. Dark tourism, thanatourism, and dissonance in heritage tourism
management: new directions in contemporary tourism research. Journal of Heritage
Tourism. 9(2). pp.166-182.
Henderson, J.C., 2011. Religious tourism and its management: The Hajj in Saudi Arabia.
International Journal of Tourism Research. 13(6). pp.541-552.
Jin, Q. and Pearce, P., 2011. Tourist perception of crowding and management approaches at
tourism sites in Xi'an. Asia Pacific Journal of Tourism Research. 16(3). pp.325-338.
Leask, A., Fyall, A. and Barron, P., 2014. Generation Y: An agenda for future visitor attraction
research. International Journal of Tourism Research. 16(5). pp.462-471.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
Newsome, D., Moore, S.A. and Dowling, R.K., 2012. Natural area tourism: Ecology, impacts
and management (Vol. 58). Channel View Publications.
Nickson, D., 2013. Human resource management for hospitality, tourism and events. Routledge.
Page, S., 2011. Tourism management: An introduction. Routledge.
Page, S.J., 2014. Tourism management. Routledge.
Schwartz, Z., Stewart, W. and Backlund, E.A., 2012. Visitation at capacity-constrained tourism
destinations: Exploring revenue management at a national park. Tourism Management.
33(3). pp.500-508.

Swarbrooke, J. and Page, S.J., 2012. Development and management of visitor attractions.
Routledge.
Thrane, C. and Farstad, E., 2011. Domestic tourism expenditures: The non-linear effects of
length of stay and travel party size. Tourism Management. 32(1). pp.46-52.
Waligo, V.M., Clarke, J. and Hawkins, R., 2013. Implementing sustainable tourism: A multi-
stakeholder involvement management framework. Tourism management. 36. pp.342-
353.
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