UNESCO Recognition & Tourism Impact

This assignment tasks you with critically evaluating the effectiveness of UNESCO recognition in fostering tourism development. You are required to analyze a research paper by Yang, Lin, and Han published in Tourism Management, focusing on their arguments and supporting evidence. The essay should incorporate insights from other relevant sources provided, such as articles discussing visitor attraction management, stakeholder engagement, and the role of government websites in promoting tourism.

Visitors Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap of visitors attraction.................................................................................................1
1.2 Importance of distinctive visitors attractions........................................................................2
TASK 2............................................................................................................................................3
2.1 Needs and motivation of different type of tourists................................................................3
2.2 Impact of tourism on visitors attraction................................................................................4
2.3 Effect of various theories of tourist motivation on management of visitors attraction.........5
TASK 3............................................................................................................................................6
3.1 Covered in PPT.....................................................................................................................6
TASK 4............................................................................................................................................6
4.1 Different visitor management strategies...............................................................................6
4.2 Analysis of management techniques associated to sustainability.........................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Visitor attraction refers to the permanent resource whether it is natural as well as man-
made so that they can developed and managed for primary purpose which assist in attracting
large number of visitors. In the present world, attraction of visitor is a most important factor and
for this regulatory bodies have to put efforts as well as prepare appropriate policies so that they
can renovate different tourist destinations (Ab Karim and Chi, 2010). There are different places
which is to be renovate so that large number of tourists. Staff members of business entity have to
do proper functioning and all operational activities which will aid in attaining targets. The firm
have to deliver appropriate products and services whether it is tangible or intangible in nature.
Present report us based in National Tourism Agency Visit Britain which promote Britain
worldwide as it is non-departmental public body which is funded by department for media,
culture as well as sport. In the below mentioned assignment, discussion based on overlapping of
visitors attraction in the distinctive type of attraction. Along with this evaluation on the basis of
importance of visitors attraction management. Moreover, demonstration on different
management strategies if visitors.
TASK 1
1.1 Overlap of visitors attraction
Visitors attraction refers to the different locations which are natural in nature as well as
characteristics, man-made constructions and objects which helps in offering attraction for tourist
as well as local residents of country. It is a duty of business entity that they have to fulfil needs
and wants of their visitors and deliver proper services so that they cannot face any obstacles and
on the basis of that targets can be attained. There are different places of UK which helps in
attaining targets as well as objectives (Barros and et. al., 2011).
Science Museum is a destination which attract large number of tourists that is approx. 3.3
million individuals annually. In this museum, there are different things which creates history and
it includes first jet engine, James Watson's Model of DNA etc. For visiting Science Museum,
there are approx. 45000 students or young people come to visit with having a purpose to learn
different things and boost knowledge. In the year 2008, exhibition named as Science of Survival
opened to public and they have to increase the capacity for the visitors to travel in 2050 as well
as humanity so that they can face challenges and have to identify challenges so that they can
1

meet them which will help in making the changes along with the shortage of energy (Beritelli,
Bieger and Laesser, 2014).
In UK, another place is Hyde Park which also attracts the large number of tourist
destination and it also involves in the largest Royal park which was in London. There are some
areas which are popular and that are involved in Hyde Park which is having northern border line
of spot of Crystal Place. In this Kensington Garden is separated as well as differentiated from
Hyde Park and that cover 142 hectare area and the total area which was included in this is 253
hectares.
St. Paul Cathedral is to be considered and this having a significant as well as important
attribute. When the tourist entered into this place or destination which will be overjoyed with a
interior of cathedral (Cellini, 2011).
There are some points and areas where under tourist attraction which is Science Museum
as it is having a different attribute and from that they can collect different as well as unique
items. When the students visit the places that is Science Museum then this will helps in
increasing the knowledge of them as well as skills. Along with this it helps in getting different
information about the changes as well as they have to meet the challenges.
1.2 Importance of distinctive visitors attractions
There are various destinations in the nation which helps in pulling in the guests and they
are having the significance with the goal that they can draw in huge number of visitors. The
fundamental significance is:
There are diverse vacation spot places which having a reviving the region so they move
toward becoming openness with a fascination of guests (Coghlan, 2012). The Science Museum
in London having a group table which having an available attractions Vitalise gives occasion
style relief breaks with watch over individuals with handicaps and their overseers, with open
outings to neighbourhood vacation spots as an essential piece of the experience. Vitalise
conducts an intensive evaluation of the openness game plans of every vacation spot to which it
takes its visitors.
The workers of National Tourism Agency Visit Britain need to give the best offices
which helps in getting to be plainly fruitful in drawing in vast number of tourism. Every one of
the offices whether it is identified with products as well as service or identified with settlement
ought to be in a legitimate and effective way so extensive number of guests pulls in and as
2

indicated by that organization will made expansive number of benefits (Evans, Stonehouse and
Campbell, 2012).
The merchandise which are useful in viewing the diverse visitor goals or which help
visitors in gathering the experience its commitment is fundamental as they are useful in
achieving targets. Alongside this they need to enlist suitable individual with the goal that they
can give best administrations to them so consumers can't confront any issues while going by the
distinctive goals and it particularly supportive to wind up plainly effective (Garrod and et. al.,
2012). On the off chance that they need to create more income than they need to satisfy the
necessities and needs of the distinct individual which will assist in reaping or earning the best
experiences so that they can remember their memories when they are going back to their
countries whether they tourists having their residents. Along with this they can share their
experiences with everyone so that they can make plans for trip and on the basis of that National
Tourism Agency Visit Britain can boost their sales as well as generating more and more revenue.
The representatives of the tourism office need to redesign according to the visitors
destination in a legitimate and fitting way which will supportive in improvement of
neighbourhood legacy as well as culture which will assist in attaining the goals and objectives
(George, 2010). Staff members of the business entity should provide proper training as well as
guidance about the culture so that they can follow that. They have to provide and deliver actual
information along with the data about their heritage which will assist in attaining targets.
TASK 2
2.1 Needs and motivation of different type of tourists
There are distinctive sort of guests which having an alternate necessities and furthermore
need to give the inspiration to going by the visitor goal. Distinctive goals are:
Science Museum: It is gone to by the distinctive guests and in this there are distinctive
kind of one of a kind things are gathered and put in that Museum with the goal that each guest
can see that (Horng and Tsai, 2010).
Tower of London: It is additionally incorporated into the guest's fascination which is
gone by the general tourists and the representatives of Tourism office give the correct data or
history of the Royal place which is an effective fortification.
3

Hyde Park: It is likewise incorporated into the purpose of the guest's fascination and this
is gone by sightseers and furthermore gives the inspiration or consolation to pick up the best
encounters.
English Museum: This guest fascination is gone to by the general consumers that are
energized so that they can encountering the works of man from antiquated circumstances to
present day times from transversely the globe and in addition they are likewise to observe or
assessing the significant attractions which incorporates Rosetta stone, the Pantheon designs and
also the mummies in the Ancient Egypt gathering (Law, Qi and Buhalis, 2010).
The workers of National Tourism Agency Visit Britain need to do showcase division
with the goal that they can give the better offices to the guests. They need to do advertise
division on the premise of statistic, geographic, psycho graphic and so on with the goal that they
guests can achieve the better offices so organization can accomplish the objectives and targets
and fulfil the accomplishment in the tourism business. They need to satisfy the guest needs with
the goal that they can draw in extensive number of customers. When they go back to their
countries where they are having the residents and then they can share the experience (Leask,
2010). As indicated by the enthusiasm of the visitors they need to satisfy their requirements and
give the inspiration to them with the goal that they can visit every one of the goals and
additionally gain best encounters.
2.2 Impact of tourism on visitors attraction
When company become successful in attracting large number of visitors and this having a
positive as well as negative effect on tourism. It involves distinctive destinations which includes
Science Museum as well as Hyde Park and St. Paul Cathedral. There are so many destinations
and in that places crowd of tourists can increased or boost then the employees and staff members
of National Tourism Agency Visit Britain assist in managing all the activities. According to that
they have to deliver or offer appropriate services as well as facilities should be provided in a
appropriate and efficient manner so that they cannot face any issues in attaining targets
(Newsome, Moore and Dowling, 2012). Managers and employers have to deliver the services as
well as products according to their capacities which will aid in creating and resolving problems.
The workers of National Tourism Agency need to determine every one of the issues which
guests are confronting whether it is identified with the offices identified with the lodgings or
movement. On the off chance that they are confronting movement related offices like activity
4

congestion which is a condition on transport organizes with the goal that utilization of vehicles
increments and it is charactered by the moderate rates, longer excursion times and additionally it
help with raising the vehicular lining. However, by utilizing the vehicles, contamination
increments and by that soundness of the guests influence. Alongside this it additionally expands
the danger of mishaps. Besides, it additionally having an effect on the nearby group as though
swarm is expanding then individuals from neighbourhood group confronting an issue so national
Tourism Agency Visit Britain settle the issues and accomplish the achievement in the focused
market. They need to give the offices as indicated by the necessities and needs with the goal that
they can satisfy that (Page, 2014). The workers need to give the correct direction to the guests
with the goal that they can pick up the information. Alongside this workers of Tourism Agency
need to give the best possible instruction and in addition preparing with the goal that the staff
individuals can convey the best administrations and on the premise of that they can achieve the
objectives and targets. On the off chance that they need to achieve the accomplishment in the
travel and tourism industry then they need to determine every one of the issues.
2.3 Effect of various theories of tourist motivation on management of visitors attraction
There are a portion of the hypotheses which is been trailed by National Tourism Agency
Visit Britain as that would help the firm to be in the market for a specific time. Furthermore, that
would likewise help the guests to make an appropriate usage of the assets by them as that would
make them get a legitimate fulfilment from the association. There are a portion of the
speculations which is having the effect on the firm:
Responsible tourism- The dependable tourism is what make the best possible care of the
things which are going in the association as that would help condition to be better and they
would keep nature clean a better. It is additionally having some other tourism which includes
reasonable exchange tourism, green tourism (Swarbrooke and Page, 2012). Reasonable exchange
tourism is an exchange by which the association might give distinctive advantages, a nearby
group people groups can have the capacity to get an open door have work, the traditions can get
by the neighbourhood eatery and a cash that is has been put would stay in local market. Green
tourism-make guarantees from the association to the clients they would be giving the great
natural strategies. There is different sorts of a green tourism in the situation with that an
association can execute to keep their surroundings safe and solid and clean.
5

Smart consumer theory: In this hypothesis the customer is additionally especially in
charge of the well-being. They ought to have a portion of the information about where they
would go to visit has that will make ready to think about the place legitimately which would help
them to get safety measure ahead of time. The buyer ought to be little information about every
one of the things which would help in administration (Thrane and Farstad, 2011).
Another hypothesis which they can use to give inspiration is Maslow's need chain of
importance hypothesis and it is isolated into five stages that are physiological necessities, well-
being needs, social, confidence and also self actualisation needs. In the first place they need to
satisfy the requirements and needs of the customers. The staff individuals from tourism
organization they need to convey the best possible security alongside the assurance to the guests
with the goal that they can not confront any issues and accomplish the achievement. After that
confidence, status, love and self satisfaction is to be given.
TASK 3
3.1 Covered in PPT
TASK 4
4.1 Different visitor management strategies
Managers of the business entity have to manage their visitors so that they can deal with
them and for that they they need to utilize appropriate procedure as well as strategies so that they
can deliver best and qualitative products and services to the consumers which assist in generating
more revenue. When they do supply of better merchandise and services then that should be in
proper flow which are offering to the visitors. As indicated by the adaptable limit they can
broaden the opening hours of the different places where they can remain close to the diverse
destinations of tourists with the goal that they can't confront any issues at the time when they are
delivering distinctive places (Weidenfeld, Butler and Williams, 2011). They need to receive the
techniques on the premise of circumstances. The workers of National Tourism Agency should
offered appropriate services so that they can provide proper satisfaction in a specific period of
time. Moreover, if the number of visitors increased then employers of National Tourism Agency
have to recruit new individuals and should expand the increase so that proper merchandise and
services should be delivered. Employees and workers have to follow correct routes and areas for
the visitors so that they can visit more and more various tourist destination. Further, they need to
6

expand the limit with respect to keeping up the extra structures and attractions. Besides, the
specialists who are taking every necessary step in Tourism Agency need to convey the best
security to them with the goal that distinct individual cannot confront any issues. The business
entity should delivered all facilities such as condition of room as well as other services should be
in a proficient manner.
Employers and managers of National Tourism Agency Visit Britain have to provide
services according to the demand and this will having an adverse impact on the price incentives.
This will help them in generating more and more revenue. Company should decide the price
according to the income of consumers so that every individuals can afford that. Moreover, they
can use different sites of social networking for promoting the areas of distinctive tourist
destination as well as should provide reviews and experiences of different tourist as it assist in
getting attention of large number of consumers (Visitor Management Strategy, 2017). In the
man-made destinations, innovation and creativity is necessary according to the new theme so that
targets can be attained. Along with this, manager of National Tourism Agency can use process
related to product life cycle as it assist in fulfilling the expectations of their tourists so that goals
and objectives which are decided by the higher authorities of firm can be reaped.
4.2 Analysis of management techniques associated to sustainability
Manager of National Tourism Agency Visit Britain have to use or ado[pt appropriate
tools and techniques which are helpful for the business entity in maintaining sustainability. This
will assist in providing proper opportunities and should grasp them which will helpful in
expanding their business in the competitive market. They have to do proper segmentation of
market and according to that needs and expectations to be fulfilled. But for segmentation and
targeting they have to make proper research. They have to follow plan which is divided into four
parts which includes:
The first step is to dreaming of travel and on the basis of that they have to design
strategies and they have to make different tourist destination attractive. Manager and staff
members have to do segmentation and gather correct information for a group of visitors.
Employers of Visit Britain have to do proper research and information should be collected so
that they can make a plan for the holidays (The different types of tourists in tourism industry,
2016).
7

Then in another step they have to choose destination and on the basis of that they should
do research and have to identify factors which having a impact such as cost, atmosphere along
with the package so that tourist cannot face any type of issues in choosing destination.
Then in third step, they should conduct trip and all the places should be visited in a
proper and appropriate manner. This will assist in earning appropriate experiences and get
satisfied from the services of National Tourism Agency Visit Britain.
In fourth step, consumers have to review trips and watch all the experiences and feelings
which they gain. They should view all photos as well as videos which they capture in their
cameras. Along with this they can tell the stories for their relatives about the different tourist
destinations as well as they can deliver suggestions for development and improvement of visitors
destinations so that they can attain targets as well as earning more and more profits (Ab Karim
and Chi, 2010).
Manager and staff members of National Tourism Agency Visit Britain have to improve
and develop distinctive tourist destinations which having a impact on the visitors. They have to
maintain their supply and demand and provide best and qualitative services. Staff members
should utilise resources which are available whether it is natural and cultural. Moreover, they
have to fulfil the purpose of monitoring, evaluating as well as supervision of data so that they can
implement that and develop their tourist destination. This will assist in getting attention of large
number of consumers and generate more revenue.
CONCLUSION
From the above report, it has been analysed that there are different places in UK which
wants to improve and renovate as it helps in getting attention of large number of visitors.
Employers of National Tourism Agency Visit Britain have to do proper research and identify the
needs and wants of consumers and on the basis of that services should be provided to them so
that their visitors cannot face any type of problem and their satisfaction level should increased
which will help business entity in generating more revenue. Main purpose of attracting visitors is
to earning maximum revenue, conservation as well as preservation. Managers have to do
segmentation on the basis of different sectors as well as interests. There are different theories
which helps in doing proper motivation to the employees which assist in visiting many places so
that they can earn more revenue. They have to use proper and appropriate process so that they
can attract large number of visitors so that targets can be reaped. Employees and staff members
8

of National Tourism Agency Visit Britain have to use correct as well as relevant strategies so
that they can maintain sustainability in managing to tourists in a effective manner.
9

REFERENCES
Books and journals
Ab Karim, S. and Chi, C.G.Q., 2010. Culinary tourism as a destination attraction: An empirical
examination of destinations' food image. Journal of Hospitality Marketing &
Management. 19(6). pp.531-555.
Barros, C. P. and et. al., 2011. Performance of French destinations: Tourism attraction
perspectives. Tourism Management. 32(1). pp.141-146.
Beritelli, P., Bieger, T. and Laesser, C., 2014. The new frontiers of destination management:
Applying variable geometry as a function-based approach. Journal of Travel Research.
53(4). pp.403-417.
Cellini, R., 2011. Is UNESCO recognition effective in fostering tourism? A comment on Yang,
Lin and Han. Tourism management. 32(2). pp.452-454.
Coghlan, A., 2012. Facilitating reef tourism management through an innovative importance-
performance analysis method. Tourism Management. 33(4). pp.767-775.
Evans, N., Stonehouse, G. and Campbell, D., 2012. Strategic management for travel and tourism.
Taylor & Francis.
Garrod, B. and et. al., 2012. Engaging residents as stakeholders of the visitor attraction. Tourism
Management. 33(5). pp.1159-1173.
George, R., 2010. Visitor perceptions of crime-safety and attitudes towards risk: The case of
Table Mountain National Park, Cape Town. Tourism Management. 31(6). pp.806-815.
Horng, J.S. and Tsai, C.T.S., 2010. Government websites for promoting East Asian culinary
tourism: A cross-national analysis. Tourism management. 31(1). pp.74-85.
Law, R., Qi, S. and Buhalis, D., 2010. Progress in tourism management: A review of website
evaluation in tourism research. Tourism management. 31(3). pp.297-313.
Leask, A., 2010. Progress in visitor attraction research: Towards more effective management.
Tourism management. 31(2). pp.155-166.
Newsome, D., Moore, S.A. and Dowling, R.K., 2012. Natural area tourism: Ecology, impacts
and management (Vol. 58). Channel View Publications.
Page, S.J., 2014. Tourism management. Routledge.
Swarbrooke, J. and Page, S.J., 2012. Development and management of visitor attractions.
Routledge.
Thrane, C. and Farstad, E., 2011. Domestic tourism expenditures: The non-linear effects of
length of stay and travel party size. Tourism Management. 32(1). pp.46-52.
Weidenfeld, A., Butler, R. and Williams, A.W., 2011. The role of clustering, cooperation and
complementarities in the visitor attraction sector. Current Issues in Tourism. 14(7).
pp.595-629.
Online
Visitor Management Strategy. 2017. [Online]. Available through:
<http://www.windsor.gov.uk/statistics-and-data/visitor-management-strategy>.
[Accessed on 2nd August 2017].
The different types of tourists in tourism industry. 2016. [Online]. Available through:
<http://www.hotelresortinsider.com/news_story.php?news_id=139465>. [Accessed on
2nd August 2017].
10

11