Evaluation of Visual Communication in Photo Imaging Practice

Evaluation of Visual Communication in Photo Imaging Practice
In engaging the audiences, visual communication is essential in the production of
photo images. Visual communications allow photographers to convey their messages through
the use of images and bring about a different perspective which allows people to see the
world from a different point of view. Visual communication may be done through the
production and conceptualization of the photo images. Edwards (2002), acknowledges an
image to be important but then claims it is linked to its material. As a result, an image look
portrays how it is. The visual communication, therefore, is not limited to the photograph but
how it is holistically displayed.
In visual communication, editing is also another aspect of it. Through the process of
editing, the photographer can capture the exact moments of a picture they take and is referred
to as temporal editing. On the other hand, the photographer may decide to choose another
aspect of the field of view to capture and decide a particular perspective and is known to be
spatual editing. With this, the photographer can connect with their intended audience and
helps them capture images which are relatable to their target audiences.
Some historical theories have contributed significantly to the compelling visual
communication. One of the arguments supporting its effectiveness is the Gesalt theory. The
theory has suggested that the human mind does simplify the images to more recognizable
shapes and patterns. Another historical approach in this field is as a result of the derivation of
the Fibonacci- Golden ratio. The design principle is based on the ratio ranging between 1 and
1.618. This ration provides a photograph with the perfect position of where it can be
captured. Semiotics is another study which has been carried out in establishing visual
communication. Semiotics comprises of making means by the use of signs allowing the