Vivid Sydney Festival: Elements and Concepts of Staging and Theming

Running head: EVENT AND FESTIVAL MANAGEMENT 1
Event and Festival Management
Name:
Institution

Event and Festival Management 2
Introduction
Vivid Sydney is considered to be a yearly light, ideas, as well as music’s festival that is
held in Sydney. It entails outdoor immersive light installations as well as projections,
performances by both international and local musicians, and a forum for exchanging ideas that
features public debates and talks led by creative thinkers. This essay is divided into two sections.
The first part aims at discussing the primary elements and concepts that are involved in Vivid
Festival’s staging. The concept deals with identifying the audience as well as other stakeholders
while the staging aims at addressing the venue and the festival’s theme. Additionally, the second
part offers a reflection on the relationship that exists between events concept, audience, staging,
as well as theming.
Part A
Vivid Sydney is viewed to be the world’s largest ideas, music, and light’s festival that
will run from Friday 25th May to Saturday 16th June. The much loved Customs House aims at
celebrating Australian and NSW’s artists as well as international creative innovators that
headlines vivid ideas, music as well as artists(Ahmad et a., 2012). The Harbour City will be
painted with colors as well as spectacles of vivid light. The theming of the Vivid Sydney festival
is on Vivid Music’s electric performance as well as cooperation and availing an international
forum through thought-provoking debates and discussions on creative ideas.
The Vivid Music takes over the 2018 event that has an electric line-up that ranges from
noise to jazz as well as sonic experience to soul. The highlights consist of a one-night-only act
from St. Vincent, and Curve Ball’s return that is headlined by Alison Wonderland. The
extraordinary rise in jazz features the Branford Marsalis and the globe’s finest jazz vocalists

Event and Festival Management 3
(Daniel, Bogdan & Daniel, 2012). The vivid ideas aim at providing a forum for workshopping,
collaborating, and cultivating fresh thinking in driving the creative ideas across technology,
design, culture, as well as entertainment. The Vivid Light extends to Luna Park Sydney. The
primary theme of the show is to celebrate the history, creativity, fantasy, magic, engineering, as
well as imagination that are joined to develop millions of memories (Dredge et al., 2013). The
audiences of the festival are people located in Australia as well as the globe who target to be
mesmerized by the Vivid Sydney pogrom.
The NSW Government’s tourism and major events agency Destination NSW owns,
manages, and produces the Vivid Sydney festival. Vivid Sydney’s partners include American
Express and Samsung. The festival’s supporters include, Technical Direction Company, Oracle
Liquid, Transgrid, 32 Hundred Lighting, Property NSW, City of Sydney, Sydney Opera House,
TAFE NSW, and Transport for NSW (Geus, Richards & Toepoel, 2016). Other sponsors include
Vivid Sydney’s Access, Cushman and Wakefield, Coca-Cola, Banksia Foundation, Vivid
Collaborators, CSIRO, Gateway Sydney, Kennards Hire and Red Balloon, ATS Logistics, and
Network 10.
Part B
Reflecting on the content covered in this subject regarding the concepts, theming, as well
as staging of events, I have noticed that a strong relationship exists between event’s concept and
staging. Staging entails bringing all the elements of an event for presentation together. The theme
is the decisive factor that distinguishes particular events from each other (Hudson, Roth, Madden
& Hudson, 2015). Thus, it is important that the event’s organizers take into consideration the
links that exist between event’s concept and staging as the event creation process’s primary part.