Review and Evaluation of Strategic, Business and Operational Plan of Vocational Hotel

LEADERSHIP MANAGEMENT

Table of contents
Task 1....................................................................................................................................... 3
Review and evaluate the strategic plan...................................................................................3
Review and evaluate the business plan....................................................................................3
Review and evaluate the operational plan...............................................................................4
Analyse the existing mission, vision, values and objectives.....................................................5
Identify stakeholders................................................................................................................6
Identify products or services strategy, pricing strategy and target market..............................6
Develop KPIs and benchmarks and modify them accordingly if required................................7
Identify financial and human resource requirements for the business....................................7
What laws and legislation requirements are to be followed as per the standards?................8
Task 2....................................................................................................................................... 9
Reference list..........................................................................................................................10
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Task 1
Review and evaluate the strategic plan
In the existing business plan of Vocational Hotel, it can be identified that the management
has focused on aggressive marketing strategies to attract more customers and improve the
performance standard of the business. The company has planned to provide each service
that the customers want. However, the management has ignored one of the key factors that
are costs, which will be very high if the aggressive marketing strategy is adopted throughout
the year. At the same time, continuous aggressive strategy may cause unhealthy
competition within the industry.
In this context, it will be better if the company focuses on the aggressive marketing strategy
only in the winter because the number of visitor increases in this season. It is because in
Australia, winter starts from June and continues until August; in this time, summer vacation
goes on in the other parts of the globe (De Queiroz Falcão et al., 2018). Hence, aggressive
marketing during this time will be suitable and this will help the organization saving its
funds. On the other hand, the company needs to focus mainly on the changing needs of the
customers and it requires identifying the common needs of the customers. It will not be
possible for the company to satisfy all the customers by providing different specific services;
hence, it should focus on some key services like, availability and quality of food,
accommodation at a standard price that most of the customers can afford and better
transportation services.
Review and evaluate the business plan
If the overall existing business plan for Vocational Hotel is considered, it can be identified
that the business plan is lacking behind in some areas. The management failed to develop
perfect mission, vision, values and objectives for the business. These might be the reason
behind ineffectiveness of the business plan. Though the management has identified
important personnel for the business, it has ignored developing strategies for improving the
quality of the existing human resource team. The existing business plan states about the
strengths and weaknesses of the company; however, it does not provide any remedies for
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