Evaluation of Internal and External Environment of Vodafone Group Plc

HNBS 332 Business Strategy

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
PART 1.............................................................................................................................................4
1.1 Internal environment evaluation of the company..................................................................4
1.2 External environment evaluation of the company.................................................................5
PART B............................................................................................................................................8
2.1 Evaluation of diverse types of strategic directions for the organization through various
models..........................................................................................................................................8
2.2 Justified recommendations regarding appropriate growth strategies...................................11
2.3 Strategic management plan for Vodafone group plc............................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
This report in particular evaluates the major factors of the Vodafone company's external
as well as internal environment in particular. Vodafone group Plc, is a British company which
operates all across the world in particular. It is basically a telecommunications company which
specifically deals or provides services to its customers (Pereira., 2019). This company in
particular is a well- established and is also a well- recognized company established in the current
or the present market. This report gives information regarding the internal environment of the
company by evaluating the skills, resources, structure, etc. and the report also evaluates the
external environment of the company. This is done by conducting PESTLE analysis and also the
Porter's five forces model is applied on the organization in particular. Through this the micro
external and the macro external both the factors are evaluated or analysed. In the next part of the
report analysis is done on the similar aspects but by applying different models and theories. Such
as the SWOT analysis, the Ans off matrix, etc. Also, a strategic management plan is developed
below in the report. This basically states the objectives, strategies, tactical actions and the
priorities of the organization in particular.
MAIN BODY
PART 1
1.1 Internal environment evaluation of the company
Structure
Structure basically refers to the overall organizational structure of the company in
particular (Patents Court, 2020). This is basically a method through which the work within an
organization flows. It supports or helps the working of individuals together and also makes the
functions more understandable and manageable and less chaotic in particular. Vodafone group
Plc. Follows the matrix structure of the organization. In this organizational structure the workers
of the company report to more than one individual or senior. This allows them to have guidance
and help of more than one supervisor at the same time. This enhances the quality of work but is
also chaotic at times.