Stakeholders Analysis of Vodafone Plc
17 Pages4414 Words192 Views
Added on 2020-10-22
Stakeholders Analysis of Vodafone Plc
Added on 2020-10-22
ShareRelated Documents
Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1...........................................................................................................................................11. PESTLE Analysis....................................................................................................................12. Ansoff matrix...........................................................................................................................2TASK 2............................................................................................................................................31. Vrio model of Vodafone..........................................................................................................32. Analyse the organisation’s internal environment and its capabilities......................................5Strength and weakness of Vodafone...........................................................................................6TASK 3............................................................................................................................................81. Porter's five forces Model........................................................................................................82. Stakeholders analysis of Vodafone plc ...................................................................................9TASK 4..........................................................................................................................................101. Bowman’s strategy clock model of Vodafone.......................................................................102 Porter s Generic Strategies......................................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONBusiness strategy refers to the formulation of strategic plan in order to achieve businessobjectives and goals. Business strategy helps in utilization of business resources at its optimumlevel. The Business strategy helps in securing advantageous position. The Business strategydirects the efforts in a unified form. The business strategy refers to the long integrated businessplan that is helpful in increasing the market share of the Company. The project report is based onthe Mobile telecommunication sector as if now it is fast growing sector in UK. The selectedCompany is Vodafone. Vodafone plc is a British multinational telecommunicationsconglomerate. Vodafone is founded on 16 September in the year 1991 by Ernest Harrison andGerry Whent. The headquarters of Vodafone is situated in London and Newbury, Berkshire inEngland. The project report will do Pestle analysis of Vodafone and will determine its externalenvironment with help of Ansoff Matrix. The project report will further analysis its internalenvironment by help of VRIO model. Then Project report will apply Porter's five model onVodafone. Lastly the report will interpret the strategic direction of Vodafone with the help ofBowman Strategy clock model and Porter's generic & Hybrid strategies. TASK 11. PESTLE AnalysisPolitical Factor – The political factor affect positively for Vodafone due to political stability inUK. Vodafone has favored trading partner. The WiFi and internet are the human rights sogovernment is also bound to support such industries. The political factor that affect Vodafone isbureaucracy and interference in Wireless communication by the government (Baumgartner andRauter, 2017). There is Work week regulations in Vodafone. There is high level of corruption inthe sector of technology.Economical Factor – The Economic factors that affects the Vodafone is high interest rates.There is requirement of skill level of workforce in telecommunication industry. The Vodafone iscreating Employment as the telecommunication industry is growing rapidly in UK. There isimpact of inflation on Vodafone. The businesses are using internet and mobile phones thisimpacts positively on Vodafone in order to increase its market share. The businesses are creatingsocial media pages and advertisement sites which is only possible because of telecommunicationindustry. For promoting their products the businesses are creating official online websites fortheir companies which drives the Vodafone plc. 1
Social Factor – The social factors is also impacting Vodafone positively as the today'sgeneration is highly active on mobile phones and social media networks. The demand fortelecommunication products got increased so as for Vodafone too (McKiernan, 2017). Thecustomers need data packages to communicate with their family and friends and need internetpackages. Nowdays customers are tended to do online shopping and order food online as theresult the Vodafone has increase its profitability. Technological Factor – The Growth of Vodafone is dependent on the technologicaladvancement. The Vodafone install fiber wire in their built over copper now. The technologyimprovises basic needs of Vodafone by introducing Voicemail and Caller id. The Vodafone needto updated with the technology in order to offer customers the best improvised technologicalproducts. Legal Factor – The laws affects the Vodafone business like Copyrights, patents act, Dataprotection and Consumer protection and e-commerce. The copyrights and patents act abideVodafone from copying or adopting others technology in their smartphones and devices thatothers already have. The Consumer protection and Data safety act also influence the internalorganization of Vodafone. Environmental Factor – The environmental factors that affect the Vodafone plc is thetechnological wastage that arise due to up gradation of new version. The old version is becomewastage for Vodafone. The Vodafone is adopting recycling process. They dispose the E-waste.They do Waste management. The Vodafone has positive attitude towards green and ecologicalproducts and they support renewable energy. 2. Ansoff matrixMarket Penetration – Market penetration exist when the existing products of Vodafone aremarketed in such a way to increase its market share. The Vodafone seeks growth in existingproducts which lead company towards increasing market share. The existing products were theHandsets, Vodafone Mobile Connect, Vodafone live, Data roaming packs and Vodafone Mobileapplications (Chen, Delmas and Lieberman, 2015). The Vodafone plc is extending its businessmodel in order to generate revenue from its advertising by partnering with advertising specialists.Market Development – TheVodafone plcseeks growth by targeting its existing products tonew market segments. The Vodafone plc operates its operations in 30 countries and has 2000global enterprise. In Southern Europe it is very challenging to establish their market due to2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Business Strategy of Vodafone Assignment Solvedlg...
|18
|5037
|473
Vodafone Business Strategies Essaylg...
|12
|3921
|143
(Doc) PESTLE Analysis of Vodafonelg...
|18
|5869
|244
Business Strategy in Virgin Grouplg...
|13
|3640
|145
business Strategy Analysis - Vodafonelg...
|20
|6191
|121
Business Strategies Assignment - Vodafonelg...
|15
|4786
|398