Vodafone: PESTLE Analysis and Macro Environment Impact

This presentation delves into the impact of environmental factors on Vodafone's business operations and performance. It utilizes PESTLE and SWOT analysis to examine the macro environment's influence on the company's strengths, weaknesses, opportunities, and threats. The presentation explores the interrelationship between Vodafone's internal factors and external macro factors, providing insights into strategic decision-making for the company.

BUSINESS AND
BUSINESS
ENVIRONMENT

TABLE OF CONTENTS
 INTRODUCTION
 COMPANY’S BACKGROUND
 IMPACTS OF MACRO ENVIRONMENT
 STRENGTHS AND WEAKNESSES OF
ORGANIZATION
 INTERRELATIONSHIP WITH EXTERNAL
MACRO FACTORS
 CONCLUSION
 REFERENCES

INTRODUCTION
This presentation covers the area of
environmental factors that have an
impact on the business operations and
performances. Chosen organization is the
Vodafone; and the PESTLE and SWOT
analysis will perform in this presentation.

COMPANY’S BACKGROUND
Vodafone is the British multinational
telecommunication company that provides
services and goods to the people worldwide.
There are approximately 111,556 numbers of
employees who are working with the Vodafone
and put their efforts to enhancing the
proficiency and effectiveness as well.

IMPACTS OF MACRO
ENVIRONMENT
Macro environment including political,
economic, technical, social and legal
framework that impacted the business
operations. Different factors have their
own specific criteria by which the
company’s performances can be
influenced.

CONTD.
The overall impacts of macro environment
can be analyzed by the PESTLE analysis,
which helps to identify overall factors and
influencing aspects.

CONTD.

PESTLE ANALYSIS
Political factor:
 Political instability
 Infrastructure and other legislations
 Conflicts among countries
Economic factors:
 Economic financial crisis
 Inflation and GDP rates
 Uncertainty of economic terms

Social factor:
 Cultural values and beliefs of people
 Flexibilities of working culture
Technological factor:
 New technical terms and innovative
ideas
 Increases brand equity

Legal factor:
 Regulations in production
 Legal issues and problems
Environmental factor:
 Maintains sustainability
 Ethical or positive working culture
 Increases popularity

STRENGTHS AND WEAKNESSES
OF AN ORGANIZATION
Strength:
 Excellent distribution channel
 Brand value
Weaknesses:
 Economic crisis
 Poor performances in europe

INTERRELATIONSHIP WITH
EXTERNAL MACRO FACTORS
As Vodafone opted several innovative things and
technical terms in order to provide trending
services with high customer satisfaction; as
mentioned above that there are several services
and aspects, which impacted the Vodafone as
well as helps in the enhancement accordingly.
Strengths and weaknesses of the Vodafone have
been derived above, which is related to the
macro environment and helps the company to
make the strategic decision accordingly.

CONCLUSION
the macro environment analysis has been
describing with the PESTLE model by
which it would be easier to identify the
influencing factors and it also helps the
company to make an appropriate decision
towards gaining success.

REFERENCES
 Csaszar, F.A., 2012. Organizational structure as a determinant
of performance: Evidence from mutual funds. Strategic
Management Journal, 33(6), pp.611-632
 Fernie, J., Fernie, S. and Moore, C., 2015. Principles of Retailing.
Routledge.
 Grant, R.M., 2016. Contemporary strategy analysis: Text and
cases edition. John Wiley & Sons.
 Grayson, D., 2011. Embedding corporate responsibility and
sustainability: Marks & Spencer. Journal of Management
Development, 30(10), pp.1017-1026.
 Gunjal, T.D., 2017. A SWOT ANALYSIS AND RECENT FDI
CONTROVERSY OF RETAIL SECTOR IN INDIA. International
Research Journal of Multidisciplinary Studies, 3(4).