Practical Implications of Equal Opportunities Legislation for an Organization

discuss the practical implications of equal opportunities legislation for an organisation
discuss the practical implications of equal opportunities legislation for an organisation
discuss the practical implications of equal opportunities legislation for an organisation
MARKETING PRINCIPLE

LIST OF TABLE
Table 1 Marketing Mix....................................................................................................................7
Table 2 Difference between and B2B and B2C...............................................................................8
Table 3 Difference between international market and domestic market.........................................8

LIST OF FIGURE
Figure 1 References.......................................................................................................................10
Figure 2 References.......................................................................................................................11
Figure 3 References.......................................................................................................................11

INTRODUCTION
Aston Martin provides different kind of cars in UK it is the most renowned organization
of UK. It provides varieties of cars to the customers thus clients are able to choose the car of
their choice. The study explains various elements of marketing process and identifies the benefits
and costs of marketing orientation for Aston Martin. It reflects micro and macro environmental
factors that affect marketing decisions and explain the segmentation criteria that are used for
products in different markets. Report explains the targeting strategy for car sales service and
explains the positioning for the car sales services. The study identifies the products are
developed to sustain competitive advantage and distribution services that is being provided to the
customer convenience. The report helps to identify the promotional strategy of the organization
and additional elements to extend the marketing mix. It plans the marketing mix for Vodafone
UK and also provides the difference between international marketing and domestic marketing.
TASK 1
1.1 Different elements of marketing process
Marking is the process under which any organization can sell the products directly to the
customer. It helps the Aston Martin to sell the goods to the customer make the buyer aware about
the services to the clients. The main role of marketing is to identify the demand of cars in the
market and assure the availability of the products in the market. There are wide ranges of
marketing elements that facilitates in achieving the management goals and also assists
management to create the valuable image in eyes of targeted customers. The major elements of
marketing process in Aston Martin are planning, strategy, tactic and market research that help the
management to identify the demand of services in the market of UK. These elements are the
basic pillar of the organization by which management can easily achieve the success. With the
help of this management can take the appropriate decision and meet the goals effectively. This
element plays vital role in setting the mission and vision of the organization. The elements also
focus on various other terms like business risk, future demand, and finance planning and
distribution channel (Lusch and Vargo, 2014). This all predictions help the management to reach
the expectation of customer.
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1.2 Benefits and cost of marketing orientation for Aston Martin
Marketing orientation is defined as an organizational model that help the business to
deliver the product and services that are designed for the customer to meet their demand. The
marketing program helps the organization to set the basic criteria for the marketing in the
organization thus they are able to sell the product to the consumer. It also emphasize on the
product effectiveness and product functionalities in the Aston Martin. It is considerable to
evaluate the marketing goals and develop the useful marketing tactics to achieve the desired
activities. The marketing orientation approach is used by Aston Martin consists different
elements of marketing like price, place, promotion and product. For instance, Aston Martin has
recognized current market trends and brought the innovative methods in the procedure in order to
raise the sales. The approach had supported the organization in achieving the customer demand
thus they are able to achieve the organizational goals. In relation to this cost of marketing
orientation in Aston Martin is mainly related with creating public relation, advertisement
campaign, sales promotion etc (Boso.et.al.2013).
TASK 2
2.1 Macro and micro environmental factors that affects marketing decisions
Aston Martin is affected by various factors either internal or external. Business
environment contains two kind of factors micro and macro that affects the decision making
process of the organization.
Macro environmental factors
 Government interference: This factor affects the organization from outside boundaries of
the organization. This kind of factors affects the growth of organization and also affects
the decision criteria of management regarding marketing of the product. Government
may interfere in the decision making process in various ways like new rules and policies,
legal boundaries etc.
 Technological factors: This is another macro environmental factors that affects the
growth of organization like launching of new technology, technology up gradation etc.
 Economical factors: This factor refers to economic consequences which affect the
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