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Voice Recognition Technology in the Tourism Industry: A Case Study of Intrepid Travel

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Added on 2024/07/03

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This report examines the impact of voice recognition technology on the tourism industry, focusing on Intrepid Travel. It analyzes existing technology trends, identifies the scope of voice recognition within the company, and explores the benefits and challenges associated with its implementation. The report also presents a business model canvas, outlining the value proposition, customer segments, and key resources involved. Finally, it provides recommendations for Intrepid Travel to leverage voice recognition effectively.

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Executive summary
The growth and expansion of the business activities at the present time are able to get
obtained in an effective and appropriate manner with the right use of the emerging
technologies. The growth of the technological aspect has been seen to be very fast which has
changed the entire working and market situations. The organisation is effectively able to
enhance the productivity and proficiency of its employees and the workforce working there.
The study has helped in understanding that the voice recognition system has played an
essential and vital role in the development of the tourism industry. The voice recognition
technology is one of the advanced techniques where the voices can get recognised by the
machine whosoever is saying the things in their native languages. It became very easy to
understand what one is trying to say with the support of the voice recognition technology.
The study has also made all understand the problems and issues which may get arise while
carrying out the operations and activities with the use of a voicerecognition system. The
selling of the services could be able to get done in a smooth and effective manner with the
appropriate use of voice recognition system.
2

Contents
Introduction................................................................................................................................ 4
Identify and synthesize existing technology analysis and trends (issues) in the selected
organization in the industry mentioned in the assignment.........................................................5
Describe the scope of “Voice Recognition” in the selected organization in the industry
mentioned in the assignment...................................................................................................... 6
Provide the problem statement and benefits “Voice Recognition” can solve issuesidentified
earlier in the selected organization in the industry mentioned in the assignment......................7
Business model canvas in the context of “Voice Recognition” in the selected organization in
the industry mentioned in the assignment.................................................................................. 9
Technology analysis and trends in the context of “Voice Recognition” in the selected
organization in the industry mentioned in the assignment.......................................................12
Alignment of the business model and value proposition;........................................................13
a. Identify the different customer segments to whom the product/process will be valuable
..............................................................................................................................................13
b. Outline a representative customer journey.......................................................................14
Conclusion and recommendations........................................................................................... 15
Recommendation......................................................................................................................15
References................................................................................................................................ 16
3

Introduction
The technology has availed a variety of opportunities to the company to get grow and
develop in the competitive market in the most desired and required manner. Past decades the
advancement in the technology has been seen to be get done in a frequent way. This is
assisting the organisation to perform all its operation in a more smooth and reliable manner.
There are different technologies and methods which is been used by the firm to enhance and
increase its productivity and growth. The tourism organisations at the present time are
effectively willing to adopt the latest and emerging technologies which will be aiding it to
attain its set standards and objectives (Marton and Booth, 2013). The company will be getting
several opportunities and also the competitive benefits can be able to get obtained. The report
here is considering the impact and significance of the voice recognition system in the
operations and activities of the company. The aim of the study is to determine the
effectiveness of the voice recognition system which is been used by the Intrepid Travel
company.
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Identify and synthesize existing technology analysis and trends (issues) in the selected
organization in the industry mentioned in the assignment
The aims and standards of the company have able to get obtain to an extent as with the proper
and appropriate use of the emerging technology. The company is appropriately getting
success and growth opportunities in the competitive market. The customers are highly getting
involved in the buying of the goods and services of the tourism company in the more
effective way with the technology which the company is adopting. The services of the
Intrepid Travel Company are able to enhance in the desired and required manner.
The voice recognition is one of the advanced technologies which are able to make the
company reach to its operations and set standards. The voice recognition has been understood
as the recent trendy technologies which are effectively and appropriately utilized by many of
the organisations which are assisting the firm to carry out the work in more effective and
appropriate manner (Jones, et.al., 2017). With the help of this the firm can get several
opportunities along with this the operations and activities will get performed in a smooth
manner.
The innovation has paced up the general mission of the association to get enough and
compelling procedures in the tourism business. The achievement is getting under the control
of the association with the utilization of successful and most recent methods. This
significantly pulls in the clients to the organizations and in addition improves the activities
and elements of the organization. Few problems and issues which are been faced by the
tourism sector is-
Background Noise- This is also one of the major issues where the background sound of the
speaker will influence the operations and activities of the used system. The background noise
is having a great impact on the operations and activities of the company. Along with this, the
firm will also be able to influence in attracting the customers toward the offerings and selling
of the Intrepid Travel Company (Fairclough, 2014).
Speech variations- The voice recognition is a programmingsystem which faces some errors
and mistakes. The major issue that gets confronted by the organisation is the variation of the
voices. This prompts the wrong outcome and interpretation will get done in an inappropriate
way.
Accents- The people are having a different accent which may create a problem for the
company to actually understand what the person is willing to state. Different accents of the
5

people are also the major challenge which is coming across the firm. It became difficult for
the voice recognition system to get manage the work in the most desired and appropriate
manner.
Describe the scope of “Voice Recognition” in the selected organization in the industry
mentioned in the assignment
The voice recognition in the tourism business is an aspect which will help in less demanding
exchanges and imparting innovation which comprehended the interpretation in more relying
manner. Its extent of growth and development in the tourism industry depends on the
successful implication of the ideas and thoughts of the company’s people. There is the
different successful extent of voice recognition program to the organization too which may
incorporate the following
 Precision- The extent of the technology with regards to tourism industry incorporates
the augmentation in the correctness. The precision will be produced later on and will
be profit to the Intrepid Travel Company in making the things get done on the
précised set time period (Joyce and Paquin, 2016).
 Sound frameworks- The sound frameworks will be planned in the way to present fast
evolving foundations, commotion echelons (that is the level of sound), and natural
changeset. cetera. This extent of the voice recognition system will change the
technological aspects and makes all the work of the company to get performed in a
smooth manner.
 Tablets-These can be used for the improvement of voice recognition is one of the
innovative aspects which the technological perspective is having. The devices for the
voice identification tablets will be produced for a superior procedure of the
company’s operations.
 Microphones- Microphones has to embrace rapidly with voice innovation as it will
become very useful to all the unessential material which is to be erased and disposed
of.
 Data entry system- The utilization of this system will likewise be created with regards
to voice acknowledgment so as to attain accessibility of more data and information.
This is to guarantee the successful and speedier procedure of the information section
in the frameworks (Lombart, et. al., 2018).
6

Provide the problem statement and benefits “Voice Recognition” can solve issues
identified earlier in the selected organization in the industry mentioned in the
assignment
The voice recognition depends on the unseemly discourse identification and numerous other
commotions which influence the voice recognition system adversely. The quest turns out
badly and the outcomes are likewise off-base and of no meaning. The inadequate voice
identification turns into an issue for the organizations as there are different distinctive
phonetic sightseers.
Advantages of voice recognition system which can be used to manage and handle the
possible issues and problems, they are as below-
Organized work
The voice recognition system is very advanced technology which is aiding the firm to carry
out the work in more effective and appropriate manner. With the help of this technology the
timely work can be obtained along with this the organisation will also be able to get the
opportunity to meet the needs and requirements of the customers (Singleton, et. al., 2012).
Effective and efficient working process
The technology can avail all the advantages to the organizations by explaining the issues.
This will improve the proficiency of the firm as well as the productivity of employees will
also get improved appropriately. The work procedure with this ends up proficient and gives
compelling results to the Intrepid Travel Company.
Avails self-benefit
The voice identifying/ recognition system additionally gives the self-support to the people as
well as the management of the firm to carry out an effective and suitable communication
regarding their needs and requirements. This is very helpful as the work pressure of the
employees will also get managed and decreased.
Recoveries different quantities of work
The Company likewise gets the chance to spare different quantities of works or staff in an
organization. This spares the unwanted cost of it for paying the general population for their
work. The effective cost-cutting can be made which is very beneficial for the company to
make more effective planning and strategies (Jablokov, et.al., 2012).
7

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Immediate reactions
The use of the voice recognition system is very effective and appropriate as with the
appropriate and effective use of this the reactions and responses will be able to get attained in
an effective and appropriate way. The quick response to anything will result in a positive
manner.
8

Business model canvas in the context of “Voice Recognition” in the selected
organization in the industry mentioned in the assignment
Business model canvas
Problem
 The
investment
becomes high
as the
implementati
on of the
technology is
very
expensive
(Gillon,
2017).
 It is very
difficult
initially to
manage the
background
sounds.
 The issue
regarding
accuracy and
preciseness is
very high.
Alternatives to
the voice
recognition
Solution
Small hand
tablets-
This is one of the
best solutions which
can be used by the
management to
avail the quality
services to the
clients. The
customers can use
the small hand
tablets which they
can use
appropriately to
meet the needs of
clients as by this the
voice recognition
can be done in the
proper and required
way (Suzuki and
Denso Corp, 2016).
Data entry
technology- With
the help of this the
organisation can be
able to meet the
Value
Proposition
There are
different
methods
which can be
used by the
customers to
avail the
services of
the Intrepid
Travel
company.
The mobile
technology is
just an
example of
using the
voice
recognition
system by the
customers.
Customer
relationships
There are many
people who are
from different
places, during
their visit to
someplace, they
opt to do
shopping as
well. During
their buying
process, the
voice
recognition
plays a vital
role. The
information is
very effectively
delivered to the
clients as per
their need. This
ultimately led to
building a good
relationship
with clients.
Customer
Segments
The customer's
segmentation
of the company
is able to get
done in a
different
manner. There
are several
factors with
whose help the
organisation
can be able to
deliver the
services in the
appropriate
manner and in
the required
way the
customers
could be
attracted
(Suskind,
2013). The
demographic,
psychographic
and many other
9

 The
window
speech
system.
 Searching
on
Google.
information is very
much required
therefore the data
entry method is
very useful and
helpful for making
the work gets done
in a smooth manner.
Microphone-
Microphones are
used by the Intrepid
Travel company
and it will be
availed to the
clients so that they
can install the voice
recognition system
and program for
their respective
correspondence.
aspects are
there which is
used by the
company to
segregate its
prospects in the
best possible
manner.
Key Resources
Capital resources-
The financial as
well as the non-
financial aspects are
very important for
the company to
form an appropriate
structure, with the
use of this the firm
could be able to
Channels
The
promotional
channel which
the company
can opt to create
awareness about
the voice
recognition
system is many
in number. The
10

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structure itself in an
effective manner.
Artificial
resources- The
resources which are
formed especially
for the effective
processing of the
company’s
operations. The
technology is one of
an artificial-
resources which the
company mostly
uses.
social media
presence is
highly used by
the customers,
therefore it is
one of the best
techniques
which the firm
can use, such as,
YouTube, Face
book, Twitter
and so on
(Norton and
Pine, 2013).
Cost Structure
 Development of the services.
 Collaborating the availed services.
Revenue Streams
 Shares
 Business to business
activities
 Banks
11

Technology analysis and trends in the context of “Voice Recognition” in the
selected organization in the industry mentioned in the assignment
The trends of the market are consistently changing which is needed to be adopted and
accepted effectively by all the companies which are dealing with its tourism operations.
Presently the technology has become so advanced that the things are getting done more easily
and quickly. There are different ways that the organisation can use the technology, the voice
recognition system has played and is playing the most essential role in the growth and
development of the company. There is vast scope which the Intrepid Travel Company could
entail with the right use of voice recognition system. There is also the option whereby writing
the text the things can be communicated, but numerous issues and problems get arise which is
not suitable for the company to perform (Wedel and Kamakura,2012).
The business is all profited with these methods as this is very useful system to the
management for whom this innovation the best for the appropriate correspondence with the
clients. The customers get the data about the different items that are been sold by Intrepid
Travel company. This innovative technology is aiding the company to make a proper and
effective communication with the customers in an effective and appropriate manner.
The market trend helps in knowing that the voice recognition system is effectively aiding the
organisation to meet all the requirements of the customers. The examination of the Voice
identification system has been done and in Australia in industries including the tourism sector
as well. This compelling innovation has expanded its effect throughout the years. As the
innovation is one of a kind and is very different from all the other techniques.
The tourism operations in the coming time will become very fast and the responses to the
working and activities will become very effective and appropriate the effective and right use
of the voice recognition system the organisation is availing the best quality services to the
customers who are very satisfied with the attained services which is very appropriately used
by the Intrepid Travel company(Wedel and Kamakura, 2012).
12

Alignment of the business model and value proposition;
a. Identify the different customer segments to whom the product/process will be
valuable
The market segment of the company depends on the customer’s different traits and
characteristics. Along with this, the behaving pattern of the customers is playing an essential
and vital role in the segmentation of the market. The segmentation of the market customer is
the procedure where the organisation is able to segregate and divide the market into different
sections as per several concerns.
The concern of dividing the market into sections, basically three-part has been determined
which are as below-
Geographic division incorporates the phonetic and local contrasts of the client for the sited
firm. Here in this, the association needs to centre around separating the general population
based on dialect contrasts and give them the currently used technology so as to draw their
attention towards the innovation which the firm has adopted. This will aid the Intrepid Travel
Company to understand the actual need and requirements of the users as the voice recognition
system is very supportive and will be aiding the organisation to understand the different
languages and dialects (Weinstein and Cahill, 2014).
Demographic incorporates the period of individuals in which they must be given the
innovative part of voice identification technology. The voice acknowledgment will furnish
the matured and grown-up travellers with an assistance of direction and data about the
customers who are using the services of Intrepid Travels Company.
Psychographic division incorporates the traits of the customers in terms of their behaviour,
attitude, and person ability and so on. The effective use of the voice recognition system is
aiding the organisation to appropriately understand the languages said by the individual
which is ultimately aiding the firm to assist in serving the best way to the customers.
13

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b. Outline a representative customer journey
Awareness
This is a very important aspect for the organisation as to draw in the attention of the clients.
The awareness about the offerings and the innovation that the company is using has to be
very necessarily be introduced in the market with the use of different marketing tool so that
the firm can be able to create the understanding about the technology to the end users. The
voice recognition
Consideration
The users here will be understanding about the voice recognition system and will be
considering a different aspect of this innovative technology. The Intrepid Travel Company
will be making the things clear to the customers about the fact that the technology is very
effective and supportive.
Acquisition
Here the technological aspects and the programs of the system will be accumulated with the
services selling procedure. The customers will get the opportunity to deal with the company’s
selling’s more effectively with the understanding of the technology (Wedel and Kamakura,
2012).
Service
The services and the offerings will get done in the most required and desired manner. It is
very important for the organisationto serve the clients in the best possible manner. This is one
of the phases of customer’s journey.
Loyalty
This is one of the phases which is been get obtained and managed in an effective way when
the customers who are using the services and are highly satisfied with the offerings made by
the company (Weinstein and Cahill, 2014).
14

Conclusion and recommendations
Conclusion
From the discussion, it has been understood that the voice recognition system is one of the
emerging technologies which is aiding the tourism company to meet and to carry out the
activities in a more accurate and effective manner. There is both positive and negative impact
of using the technology as with the implementation of this the Intrepid Travel Company can
attain benefits at the same time it may confront several issues as well. The business model
has been explained here where the significance of the voice recognition technology has been
presented. Along with this, the different customers of the company and the way market
segmentation can be done has presented in this assignment.
Recommendation
 It is recommended that the most reliable market people have to be targeted by the
company, rather reaching to every individual segmented market.
 The possible solutions to the company’s problem regarding the voice recognition
system have also to be identified.
 Also, in an appropriate manner, the Intrepid Travel Company has to use the voice
recognition technology.
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References
1. Fairclough, N., 2014. Critical language awareness. Routledge.
2. Gillon, G.T., 2017. Phonological awareness: From research to practice. Guilford
Publications.
3. Jablokov, V.R., Jablokov, I.R. and White, M., Yap Inc, 2012. Hosted voice
recognition system for wireless devices. U.S. Patent 8,117,268.
4. Jones, N.A., Taylor, R.J., Vasgaard, A.J. and Jones, M.A., Wal Mart Stores Inc,
2017. Listen and use voice recognition to find trends in words said to determine
customer feedback. U.S. Patent Application 15/492,569.
5. Joyce, A. and Paquin, R.L., 2016. The triple layered business model canvas: A tool to
design more sustainable business models. Journal of Cleaner Production, 135,
pp.1474-1486.
6. Lombart, C., Labbé-Pinlon, B., Filser, M., Anteblian, B. and Louis, D., 2018.
Regional product assortment and merchandising in grocery stores: Strategies and
target customer segments. Journal of Tourism ing and Consumer Services, 42,
pp.117-132.
7. Marton, F. and Booth, S., 2013. Learning and awareness. Routledge.
8. Norton, D.W. and Pine, B.J., 2013. Using the customer journey to road test and refine
the business model. Strategy & Leadership, 41(2), pp.12-17.
9. Singleton, D. and Ghosh, D., Google Inc, 2012. Voice recognition grammar selection
based on context. U.S. Patent 8,255,224.
10. Suskind, R., 2013. The price of loyalty. Simon and Schuster.
11. Suzuki, R., Denso Corp, 2016. Voice recognition system. U.S. Patent 9,293,142.
12. Wedel, M. and Kamakura, W.A., 2012. Market segmentation: Conceptual and
methodological foundations (Vol. 8). Springer Science & Business Media.
13. Weinstein, A. and Cahill, D.J., 2014. Lifestyle market segmentation. Routledge.
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Voice Recognition Technology in the Tourism Industry: A Case Study of Intrepid Travel

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