Voice Recognition Technology in the Tourism Industry: A Case Study of Intrepid Travel

Digital technology
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Executive summary
The growth and expansion of the business activities at the present time are able to get
obtained in an effective and appropriate manner with the right use of the emerging
technologies. The growth of the technological aspect has been seen to be very fast which has
changed the entire working and market situations. The organisation is effectively able to
enhance the productivity and proficiency of its employees and the workforce working there.
The study has helped in understanding that the voice recognition system has played an
essential and vital role in the development of the tourism industry. The voice recognition
technology is one of the advanced techniques where the voices can get recognised by the
machine whosoever is saying the things in their native languages. It became very easy to
understand what one is trying to say with the support of the voice recognition technology.
The study has also made all understand the problems and issues which may get arise while
carrying out the operations and activities with the use of a voicerecognition system. The
selling of the services could be able to get done in a smooth and effective manner with the
appropriate use of voice recognition system.
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Contents
Introduction................................................................................................................................4
Identify and synthesize existing technology analysis and trends (issues) in the selected
organization in the industry mentioned in the assignment.........................................................5
Describe the scope of “Voice Recognition” in the selected organization in the industry
mentioned in the assignment......................................................................................................6
Provide the problem statement and benefits “Voice Recognition” can solve issuesidentified
earlier in the selected organization in the industry mentioned in the assignment......................7
Business model canvas in the context of “Voice Recognition” in the selected organization in
the industry mentioned in the assignment..................................................................................9
Technology analysis and trends in the context of “Voice Recognition” in the selected
organization in the industry mentioned in the assignment.......................................................12
Alignment of the business model and value proposition;........................................................13
a. Identify the different customer segments to whom the product/process will be valuable
..............................................................................................................................................13
b. Outline a representative customer journey.......................................................................14
Conclusion and recommendations...........................................................................................15
Recommendation......................................................................................................................15
References................................................................................................................................16
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Introduction
The technology has availed a variety of opportunities to the company to get grow and
develop in the competitive market in the most desired and required manner. Past decades the
advancement in the technology has been seen to be get done in a frequent way. This is
assisting the organisation to perform all its operation in a more smooth and reliable manner.
There are different technologies and methods which is been used by the firm to enhance and
increase its productivity and growth. The tourism organisations at the present time are
effectively willing to adopt the latest and emerging technologies which will be aiding it to
attain its set standards and objectives (Marton and Booth, 2013). The company will be getting
several opportunities and also the competitive benefits can be able to get obtained. The report
here is considering the impact and significance of the voice recognition system in the
operations and activities of the company. The aim of the study is to determine the
effectiveness of the voice recognition system which is been used by the Intrepid Travel
company.
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