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VOLKSWAGEN CASE STUDY EXECUTIVE SUMMARY Corporate reputation

   

Added on  2020-10-22

10 Pages3015 Words494 Views
VOLKSWAGEN CASESTUDY

EXECUTIVE SUMMARYCorporate reputationis the overall measurement of the past business performance and thecapabilities of entity through which it would bring improvements in business results. Eachorganisation desires and is expected to maintain a good corporate reputation so as to sustain inmarket for long run. If an enterprise possesses feasible reputation, consumers will prefer to buycommodities of that brand and this will raise the sales of company in market. Anybusinesscaneasily achieve its targets with a favourable corporate reputation among the stakeholders,especially business partners, customers and suppliers. This report is based upon the case study ofVolkswagen wherein the company publicly admitted that they equipped vehicles with defeatdevices. Also, it include the probable ways by which company can enhance its damagedreputation (Jung, Chilton and Valero, 2017). The first part involves the impact of company’sunethical act upon the bonus of management. The second part of report deals with cost spent bycompany to enhance the health conditions of those impacted by company’s cheat scandal. Thirdpart revolves around the impact of defeat devices upon the sales and profitability of company.Lastly, fourth part is concerned with the effects of scam on the dealers associated with company.It is recommended that company can consider restructuring its code of conduct and culture, signa bond or team up with independent verification agencies to enhance its global reputation.

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1ANALYSIS......................................................................................................................................2CONCLUSION................................................................................................................................5RECOMMENDATIONS.................................................................................................................5REFERENCES................................................................................................................................7

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