International Business: Waitrose and Partners' Expansion in New Zealand

International Business

EXECUTIVE SUMMARY
International business refers to a process of exporting goods and services across national
boundaries at international level. It involves transactions between two or more countries
associated with products and services. The main objective of this report is to analyse the
significance of international business and how it could assist in improving the growth of a
business. In this report, many benefits and barriers of international business has been discussed.
It is also discussed with the implementation of suitable method of internationalisation process.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
Background of the Waitrose and Partners..............................................................................4
Country which recommend to enter and the rationale behind such decision.........................6
Barriers that will be faced while internationalising a business..............................................9
Critically evaluate a relevant implementation approach for the internationalization process for
the particular target market...................................................................................................10
CONCLUSION..............................................................................................................................11
REFERNCES:................................................................................................................................12
Books and Journals:..............................................................................................................12

INTRODUCTION
The term International business refers to all those commercial activities which may
include import and export of products, services, capital, technology, or knowledge across the
national boundaries and at transnational or global scale. It includes cross border transactions of
products and services between two or more countries. This kind of business is also known as
globalization. When business expands internationally, it boosts the competition in domestic
markets. It also creates new growth opportunities to other markets (Aagaard, Aagaard and
Harrison, 2019). This encourages innovation and efficiency in the utilization of resources. The
company which is taken in this report is Waitrose and Partners which is a supermarket chain in
UK. The company was established in 1904 by Wallace Waite, Arthur Rose and David Taylor.
The report is based on the internationalization of business of Waitrose. It includes various topics
such as background of business, rationale behind the expansion of business, rationale behind the
chosen country, barriers in international business, critical evaluation of relevant implementation
approach for the internationalization process.
TASK
Background of the Waitrose and Partners.
Waitrose and Partners is a company which sells groceries in UK. It is a supermarket store
which was founded as Waite, Rose and Taylor and lately it is recognized as Waitrose in London
city. In 1904, the company started by three partners Waite, Rose and Taylor but in 1908, David
has left the company that is why name “Waitrose” was adopted by the left partners (Becker-
Ritterspach, Simbeck and El Ebrashi, 2019). It was also recognized as the first seller of organic
food in London. Since 2000, the brand has expanding their business by purchasing shops from
Morrisons, Somerfield, The Co-operative Group, Woolworths and many more. The headquarters
of company is in Bracknell, Berkshire and Victoria, United Kingdom. It is a British supermarket
chain has 332 shops throughout the UK. It is found as the eighth-largest retailer of groceries in
England. It is also allocated their business in Middle East and export their goods to 52 nations. It
has a royal warrant to supply their products such as wine, groceries and spirits to Queen
Elizabeth II and as of January 1st, 2011 to Prince Charles.
Rationale to expand business internationally: