Walmart Business Strategy and Competitive Advantage Assignment

Running Head: MANAGEMENT 0
STRATEGIC MANAGEMENT

MANAGEMENT 1
Executive Summary
Just like other corporate enterprises, Wal-Mart has its own corporate strength and relying on
it, the company can achieve competitive advantage within the retail industry. It is one of the
oldest organisation founded in 1962 and therefore, the company has a good understanding of
the market. In many of strengths, it helps the company to leverage various sort of
opportunities and with stronger e-commerce network, the company can give direct
competition to the market.
In order to retain its sustainability over longer period of time, the company can develop
positive relationship with the suppliers and ultimately, offer products at low prices. In
addition, the company should tap digital medium for gaining long term benefit in the retail
industry while binge competitive for longer period.

MANAGEMENT 2
Table of Contents
Introduction................................................................................................................................3
Internal Environment Analysis..................................................................................................4
External Environment Analysis.................................................................................................6
Recommendations of Generic Strategies...................................................................................8
Strategy Execution.....................................................................................................................9
Conclusions and Recommendations........................................................................................10
References................................................................................................................................12

MANAGEMENT 3
Introduction
In current era of globalisation, the evolution of marketing has been increasing towards edge
of consumer experience at various touch point including developing long term relationship
and driving their ideas into operational and production process. Helfat and Peteraf (2015)
defined strategic management as the course of involving capabilities benefiting enterprise to
create worth for the community, employees, consumers and various significant stakeholders
by competing with various internal and external factors. A company requires to have a viable
strategic plan with clear purpose and goals as it will help in dealing with various uncertain
external environment variables. In order to understand the roots of strategic management, this
report is taking out an example of Walmart, one of the biggest multinational retail business
organisation.
There are various international and multinational retailers all over the world, however,
American and European organisations all ruling the industry for a long period of time. In
1962, Walmart has been incorporated and currently, it is having its root of operations in more
than 28 countries while called to be the leading grocery retailers all over the USA. Globally,
Walmart has established nearly 1100 stores offering varieties of products in several
categories comprising health and electronic products, grocery items, hardware appliances and
so forth (corporate.walmart.com, 2019). The United States has well-established distribution
channel for all retail corporations and The U.S. retail sector directly employs about 29 million
individuals and assist more than 42 million jobs (selectusa.gov, 2019).