Evaluation of Walmart's Competitive Strengths and Strategic Plan

STRATEGIC
MANAGEMENT BUS3005

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART A (1)......................................................................................................................................1
Evaluation of the performance of Walmart over its competitive strengths, market position and
areas which requires further improvements................................................................................1
PART A (2)......................................................................................................................................2
Evaluation for strategic plan for organization.............................................................................2
PART B............................................................................................................................................5
Reflection....................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Strategic management refer as designing goals and objectives for developing the
competitive advantage to the organization. Generally strategic management focused in
deploying the employees and resources for accomplishing the desired goals (Schiffer and
Walther, 2018). This study covers the description of Walmart, a multinational corporation that
also operates a hypermarket chain. This report covers the critically evaluation of company
performance which covers the competitive strength and market position of the firm. Report will
further explore the evaluation of strategic plan for the organization that entails the appropriate
tools and justification for strategic choices. It also covers the reflection.
MAIN BODY
PART A (1)
Evaluation of the performance of Walmart over its competitive strengths, market position and
areas which requires further improvements
Walmart is a retailer firm famous for offering low price products to their customers along
with the fulfilment of the requirements of their buyers needs and desires. It is among the top
most company within the household list. In order to discuss about their competitive advantages,
it has been illustrated that the company takes cost leadership as the firm offers low prices to their
customers which is not being offered by their competitive organizations. It requires great
strategy to handle such benefits to their customers. In order to manage such situations, the firm
provides quality assurance to their users, offer great private brands, elite supply chain logistics
along with providing products in appropriate quantity (Schiffer and Walther, 2018). The
company also have elite distribution infrastructure as their distributor centres are comes under
effective supply chain logistics and offer key component into Walmart cost leadership position.
The company is situated at diversified locations in great quantity along with having great
goodwill among their buyers also helps the firm to get competitive advantage over their
competitors. they share great leeway with their consumers and provides exponential network to
each and every person within the locations at which the brand is available.
The establishment uses high level of automation in context of technology which helps
them to provide good customer services to their users. They also offer affordable private brands
that offer great value of the money. Apart from this, the Walmart also share great value of
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