Strategic Management of Amazon

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body ......................................................................................................................................3
TASK 1............................................................................................................................................3
Analyse current performance of selected company along with competitive strengthen, market
position and also analyse the requirements of improvements in value chain ............................3
TASK 2............................................................................................................................................4
Discuss strategic plan with the help of appropriate strategic tool along with justification.........4
TASK 3............................................................................................................................................7
Reflection of learning from module ...........................................................................................7
CONCLUSION................................................................................................................................8
REFRENCES...................................................................................................................................9

INTRODUCTION
Strategic management is a crucial area that helps to develop several plans & policies for
development of organisation (Cabrilo and Dahms, 2018). Here, a complete process is followed
by managers such as planning, monitoring, analyse and evaluation in order to develop an
appropriate strategy. The current report renders an overall prospective about strategic
management of Amazon. Here, strengths and current market position of company is also
discussed in present report. In addition, it also give a prospective about market position of
organisation along with the areas it needs improvement. Further, it also comprises a detail
strategic plan that is essential to get competitive advantage. Lastly, a reflection related to skills
and potential which have been developed through module also discussed in the present report.
Main Body
TASK 1
Analyse current performance of selected company along with competitive strengthen, market
position and also analyse the requirements of improvements in value chain
It is analysed that Amazon is working at large level in different countries and able to
meet with the needs & requirements of buyers in better manner. There are certain points which
differentiate organisation at market place that are given as under:
Competitive strength: As per the current trend, it is essential for an organisation to adopt
appropriate strategies, tools that will provide competitive advantage. In context of Amazon, the
major strength of organisation is its lower cost strategy (Crawshaw, Budhwar and Davis, 2020).
They offer wide range of products at minimum possible price which provides competitive edge
to sustain at market place for longer run. In addition, it has effective logistic management system
which makes them enable to cater the needs of target audience in minimum period of time. Here,
organisation also uses effective techniques to provide better experience to customers. In USA, it
provides drone delivery to provide products to end used in minimum possible time. These all
strategies will strengthen positioning of brand at market place which will further provide it
higher competitive edge over rival firms.
Market position: Here, market position of Amazon is really strong as customers have
great trust over organisation and they are also loyal towards brand. It is analysed that as per
recent study company is consider as a market leader in e-commerce industry. It acquires almost