SWOT Analysis of Walmart's E-commerce Strategy

24 November 2018
PROFESSOR NAME: _______

SWOT ANALYSIS WALMART INC.
Contents
Introduction................................................................................................................................2
SWOT Analysis.........................................................................................................................2
Strengths.................................................................................................................................2
Weaknesses............................................................................................................................3
Opportunities..........................................................................................................................3
Threats....................................................................................................................................3
Conclusion..................................................................................................................................3
Bibliography...............................................................................................................................5
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SWOT ANALYSIS WALMART INC.
Introduction
The inclusion of the information and technology in business practices has changed the overall
operations of the economy from traditional to digital. The company Walmart Inc. is a leading
global retailer whose headquarter is based at the United States. The business of the entity is
widely distributed with operations based at the 27 countries, and including the 11,200 stores.
In addition, there is a well-established e-commerce website network in 10 countries1. The E-
business strategy of an enterprise refers to the organizational performance by the inclusion of
the information and the emerging technologies. The following work explores the various
facets of the e-commerce strategies of the entity Walmart. The report will examine the
strengths and the weaknesses of the said entity, in addition to the opportunities and the threats
in the industry of operation of the entity, in the light of the e-business environment.
SWOT Analysis
The management technique of SWOT analysis deals with the internal resources, weaknesses
and the responses to the same. Thus, the analysis aids the management in the policy
formulations with respect to the financial sector, marketing strategies, human resource
structure and more. The SWOT analysis of the entity Walmart in light of the e-business
operations is presented as follows.
Strengths
 One of the significant assets of the entity in terms of the e-commerce business
practices is the introduction of the "Omnichannel stores." The entity opened its first
Omni channel store in Mexico2. The store is loaded with features like drive-thru
facility, free Wi-Fi internet, digital catalogues, and the self-checking out facility as
1 Walmart, About Us (2018) <https://corporate.walmart.com/our-story>.
2 Mexico News Daily, Walmart Has Brought Its Omnichannel Store Concept To Mexico (28 November 2018)
<https://mexiconewsdaily.com/news/walmart-opens-its-first-omnichannel-store/>.
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