Management & Organizational Behavior

Running Head: MANAGEMENT & ORGANIZATIONAL BEHAVIOR
MANAGEMENT & ORGANIZATIONAL BEHAVIOR

MANAGEMENT & ORGANIZATIONAL BEHAVIOR2
Company's organizational goals and objectives, values, vision/mission statement, and its
internal and external environment
Being the largest e-commerce marketplace, cloud computing platform and AI
assistant provider, the main goal and objectives of the company is to grow as the most
customer-centric organization among the e-commerce industry (Zhu & Liu, 2018). The
mission statement of the Amazon is "Strive to offer the customer the best available selection
of products, at lowest prices with the utmost convenience."
The vision of Amazon is to be "Earth's most customer-centric company by letting the
customer discover and buy anything they want online" (Amazon, 2015). The values provided
by the company includes the widest and best selection of products, global reach, lowest
prices, and customer-centric approach.
The company internal environment is focused on technological innovation and
bringing the utmost value to the customer and the generic strategy gives lesser importance to
its competitors (Smith & Linden, 2017). The market is still young and has a large possibility
of expanding exponentially over the years to come. With collaborating with major partners
Amazon is acquiring more seller, developers, and consumers to match its mission and vision
statement.
Industry characteristics, trends, competitors, target market characteristics, and
emerging challenge
The growth of the industry of e-commerce is evident in the markets of India, China,
Indonesia, Russia and Mexico which have overtaken the advanced markets like USA, UK,
Japan, and South Korea, Germany, France (Amazon, 2015). Within the emerging markets,
internet infrastructure is improving and customers are embracing the benefits of online
shopping. Apparel is among the most purchased product categories in the online retail
industry.
The company has disrupted many companies however the closest and biggest
competitor remains Walmart, Costco Wholesale and other online companies that are running
in different countries (Smith & Linden, 2017).
The target market of Amazon is mainly based on the population who are interested in
online shopping. The demographic suggests that young adults are the major customers