Walmart Marketing | Assignment

Running Head: WALMART MARKETING
Walmart Marketing
Name of the Student
Name of the University
Author Note

WALMART MARKETING2
The selected organization is Walmart. The macro-environmental factors and the micro-
environmental factors are as follows:
Macro environmental factors
The political factors- The political factors
that can shape the macro-environment of
Walmart are the high stability of the politics
that is an opportunity. Also the political
support for the globalization that is also an
opportunity. The political pressure for the
higher wages is a threat. The macro-
environmental factors further show that the
company Walmart should properly address
the threat of the higher wages (Courtemanche
et al., 2018).This is a huge threat because of
the fact that is against the minimization of
cost that is essential in the cost leadership
generic strategy of Walmart.
The economic factors- Walmart is also under
significant pressure from changes based on
the economies. It is founded on the model of
Pestel analysis. The economic factors are the
stability of the major economies that is an
opportunity, there is the continued growth of
the developing countries that is also an
opportunity and the decreasing
unemployment in the Unites States which is
an opportunity too. All the economic actors
are display that Walmart must exploit the
opportunities all around the world.
Social- The social factors which might leave
impact are the Healthy lifestyle trend, the
cultural diversity and the urban migration. All
three are the opportunities.
Technological- The technological factors that
might be effective are the increasing business
automation, the business analytics or the big
data that are the opportunities. The
development of the mobile device usage is