Business Plan for Waste Management and Recycling Company in Abu Dhabi
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This business plan focuses on the necessary planning and strategies that are required to start a waste management and recycling company in Abu Dhabi. It includes a company description, product plan, industry analysis, marketing plan, financial plan, and more.
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Business Plan Name of Student Name of University Author Note
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Executive Summary Business planning is highly significant step in order to start a new organization as well as maintaining efficiency of an existing one. Proper planning helps entrepreneurs to focus on the necessary and effective strategies that are helpful for longer sustenance of an organization. In order to start a new business in Abu Dhabi, the primary importance is to be given to the economic and social condition of the United Arab Emirates (UAE). The country is considered as one of the most developed economy. The major industries of the country are based on the natural resources. Moreover, the country is considered as one of the most significant consumers of luxury items and cars. As a result of this, the country is presently witnessing challenges due to the high amount of waste generation from these industries. Hence, waste management and recycling can be considered as an effective idea for startup. The report hence will focus on the necessary planning and strategies that are required to start a waste management and recycling company in Abu Dhabi.
Table of Contents Introduction......................................................................................................................................4 Rationale for Business.....................................................................................................................4 Company Description......................................................................................................................5 Product Plan.....................................................................................................................................5 Industry, Target Customer, and Competitor Analysis.....................................................................6 Marketing Plan.................................................................................................................................7 Social Media................................................................................................................................7 Emails..........................................................................................................................................7 Result Monitoring........................................................................................................................7 Operating and Development Plan................................................................................................8 Management Team......................................................................................................................8 Critical Risk Factors........................................................................................................................8 Competitive Risk.........................................................................................................................9 Financial Risk..............................................................................................................................9 Market Risk.................................................................................................................................9 Offerings..........................................................................................................................................9 Exit Strategy..................................................................................................................................10 Financial Plan................................................................................................................................10
Introduction For entrepreneurs, deciding an effective business plan is highly important. An effective business plan is not only helpful in guiding the entrepreneurs about the necessary steps that are to be taken in order to successfully run an organization, but it also helps them in the process of achieving the short term as well as long term goals decided for the business. It has been monitored that a business plan is highly important in order to start a new venture as it provides a detailed idea about the new market, demand of the customers, legal and political aspects. Moreover, a business plan provide the entrepreneurs the ideas about the financial expenses, target market and the product specifications. A good business idea needs to be supported by the planned execution and effective strategies. Hence, the present report will focus on the detailed business plan and strategies that are necessary to establish a new business in Abu Dhabi. Rationale for Business The United Arab Emirates is a country that is rich with natural resources and the economy of the country is highly dependent on the mining and processing of these natural resources. The major resources that can be found in the country are natural gas and petroleum products. The bulk availability of these two natural resources have made the country a nation that has made significant economic development (Scarborough 2016). It has been monitored that for the last few decades the mining and processing these natural resources have contributed not only to the economy of UAE but also have taken important place in the global economy as well. In addition to this the UAE is considered as one of the major producers and suppliers of aluminum alloy and high purity aluminum to multiple countries. Moreover, the country, being a highly developed economy, has high consuming capacity of luxury goods. Automobile industry is one
of the most prominent and grown up industry. As it can be noticed that due to the large extraction, production and transportation of the mineral products, the country is monitoring high amount of mineral waste being disposed by the industries (Burns and Dewhurst 2016). In addition to this, the automobile industry also end to generate high amount of scraps. Hence, in order to maintain environmental sustenance, the organizations need to employ effective waste management. Hence establishing an organization that deals in processing and treatment of the mineral waste will be effective in the present scenario. The report hence will focus on the business plan for the organization that is to be established in Abu Dhabi. Company Description The mineral waste processing and management organization is targeted to be established in Abu Dhabi. The name of the new company is GreenWise. The organization aims at processing and recycling the automobile parts, scraps, mineral waste materials that are obtained from the oil refineries and aluminum mines as well as from construction sites. As the company aims at transporting waste materials from mines and refineries, it is understandable that the favorable location will be in a coastal area. In this way, the transportation costs will be reduced and the possibilities of transportation hazards will also will be reduced. The mission statement of the company aims at protecting the environment while maintaining efficiency. Product Plan The organization aims at reducing the wastage obtained from the byproducts and the processed minerals. Moreover, it aims at reducing the environmental pollution that is occurring due to the high amount of production of cars and the inefficient disposal of the scrap materials (Wentzensen
and Wacholder 2013). In the present context it can be seen that the organizations that are dealing in extraction and processing of the mineral products are also producing high amount of mineral wastage. Hence, the organization aims at collecting the waste materials and process them. In addition to this, the organization aims at providing the necessary infrastructural support to the organizations that aim at establishing effective waste management framework in order to maintain their sustainability. In this regard, it is to be mentioned that the organization aims at recycling the waste materials and making them perfect for further use. Industry, Target Customer, and Competitor Analysis While performing the analysis of the targeted market, it has been noticed that the organization will have potential customers from the both ends of the supply chain. The potential beneficiaries of the business will be both the municipality as well as the refineries of petroleum, aluminum andtheautomobilemanufacturers(Authority2016).Themunicipalitiescanbepotential customers as they will find solutions of efficient waste disposal. Along with them the refineries will be benefitted as GreenWise will help them in the safe disposal of wash slimes, spent oil shale, waste rock, iron scraps and mill tailing. In addition to this, it can be said that the company will provide effective solution for the usage of water in waste disposal. One of the most prominent competitor of the organization is Dulsco. The company, which started to operate in the year 1935 is a highly reputed organization in Abu Dhabi. The organization known for providing multiple solutions to the customers. The primary services of Dulsco is providing solutions to the needs of manpower, environmental sustainability and management needs (Stark 2015). One of the most prominent service provided by the organization is the environmental solutions that they provide to various public as well as private entities. Dulsco is regarded as one of most prominent names in providing multiple waste management and
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recyclingservices.Inthisregarditcanbesaidthattheorganizationenjoyssignificant recognition from the customers (Authority 2016). It has also been monitored that Dulsco has a well-constructed marketing strategy that has been highly effective in crating public awareness. However, it can be noticed that the organization has not made significant expansion in the recycling of cars and car parts. Hence, GreenWise can gain a competitive advantage in this regard. Marketing Plan In order to succeed in the present business, an effective marketing plan is regarded as highly important. It has been monitored that in order to grab the attention of the target market, the organization needs to take up multiple marketing approaches (Luckneret al. 2014). It is widely known that the primary and traditional method of marketing is to use the print and broadcast media. In addition to this, taking up the help of social media and other technologically driven marketing mediums will be highly effective for the organization. Social Media At present social media is considered as one of the most prominent modes of marketing and creating public awareness. As a new entrant in the market, GreenWise can also take up social media as the primary modes for marketing. Emails Another effective way building effective marketing is email marketing. As the organization is primarily aiming at dealing with the organizations that are petroleum and aluminum processing and producing companies as well as the automobile manufacturers, it can aim at directly
approaching to them. In this regard, it can be said that opting for newsletters and transactional emails will be highly effective. ResultMonitoring Along with applying various methods of marketing, it is highly important to monitor the results of the marketing campaigns.This will provide the organization a detailed idea about the responses of the target market. Operating and Development Plan It has been noticed that in UAE the waste materials generated from the mineral products has been measured around 42mn tons annually. Hence, it is understandable that a well-constructed waste management is required. The organization aims at collecting the waste products from these organization and transport it to their plant site (Berendset al. 2014). A team of workers who will be appointed to look over the entire process. In addition to this, proper machineries are to be employed in order to support the entire process of waste collection. Moreover, machineries are to be brought in order to recycle the materials. As the company aims at helping other organizations to maintain sustainability, it needs to build an effective framework that will be monitoring the sustainability practices of these organizations. Management Team It can be said that effective organizational structure is highly important in order to maintain efficient functioning. An effective organizational structure includesemployees as well as efficient management team. The top management team of GreenWise will include the board of directors and the divisional managers (Gandy 2014). In the initial stages, one operational manager, one factory manager and one sales manager will be appointed. Both the factory
manager as well as the operation manager will be given the responsibility to manage the functioning of the collection of the waste materials and their recycling process. Whereas the sales manager will be focused on building and implementing the marketing strategies. Critical Risk Factors It is widely acknowledged that every business plan includes certain risk factors. It is not possible for the entrepreneurs to zero down to a business plan that is devoid of any market risks. Similarly, for GreenWise few factors can be noticed that can pose as severe threat to the organization (Linget al. 2013). The potential risk factors can be segregated according to several factors: Competitive Risk Productions of aluminum and petroleum products as well as automobiles are the major industries of the UAE. Hence, it has been noticed that the waste management and processing is also an established industry in the country (Yeheyiset al. 2013). Hence, it is understandable that GreenWise is likely to face high competition. Financial Risk As the organization is in the initial stages, it can be said that the company is prone to financial risks. In addition to this, wrong lending policies can affect the organization. Market Risk Market risk is another factor that is able to cause potential loss to the organization. Often it is monitored that entrepreneurs are not able to understand the market demands (Salamzadeh and Kesim 2015). Moreover, it has also been monitored that the growth of the targeted market is very low.
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Offerings GreenWise is aiming at providing waste management and processing services to various sectors. The prominent services that the organization aims to offer are: Waste Disposal Services Processing and treatment of the byproducts obtained by the refineries, construction sites and the mines. Collecting scraps from car manufacturing factories. Recycling car parts and scraps. Exit Strategy The company is aiming at long term sustainability in the targeted market. By applying effective business plans and strategies, the organizations aim at gaining long-term success. Moreover, from the business plan, it has been identified that the country can be proved a highly profitable market for the waste treatment and production business (Hawkey 2017). Moreover, in the present context it can be said that the country is emerging is an influential and developed one due to the remarkable growth in industrialization. In this context, it can be said that an effective business plan and strategies will be helpful in securing the success of GreenWise. However, it has been monitored that often business plans and speculations fail to bring out the expected outcomes for a business. In this scenario, a proper exit plan is also required (Schmitt‐Grohéand Uribe 2014). For GreenWise, it can be said that the exit strategy will be most effective, is the merger and acquisition strategy. From the above analysis it is widely known that mineral waste treatment and processing is a highly developed industry in Dubai as well as UAE. Hence, the policy of
merger and acquisition can create favorable situation for the organization. It has been noticed that by applying this strategy, an organization is able to create a win-win situation for themselves as well as for the company with which it is merging. For GreenWise merging with a similar company will be helpful as they will be able to use the skills and resources of each other. As it hasbeenmonitoredthatforthebiggerandalreadyestablishedcompanies,mergerand acquisition is one of the easiest and efficient methods of expanding their business, GreenWise can expect potential partner. Financial Plan In order to a start a new business, arranging for proper and sufficient funding is one of the most important things. As GreenWise is a startup, hence it will require an efficient financial plan that will focus on receiving loans that will be helpful in supporting the initial set up of the organization as well as the process of purchasing production equipment (Berendset al. 2014). Moreover, funding is required in order to support the marketing and advertisement campaign. In this regard, deciding a budget for the financial expenses will be helpful. ExpensesEstimate Application Cost5,000 AED Rent Payment18,00000.00 AED Transportation4,3000.00 AED Machineries3,4000.00 AED Insurance12000.00 AED
Hiring and Training800.00 AED Construction Cost855000.00 AED Small wares1000.00 AED Marketing12000.00 AED Web Development560.00 AED Initial Operating Capital1000.00 AED Conclusion To conclude, it can be said that detailed plan is necessary in order to achieve targeted success of a startup. The UAE is one of the most developed and technologically advanced economy in the world. In this regard, it can be said that any entrepreneurial endeavor will have high potential of success, if proper planning is employed. As a recycling and processing organization, GreenWise however needs to follow the governmental guidelines and rules of starting a new business. It should also focus on the effective usage of financial and other resources in order to maintain efficiency. Market survey and monitoring the consumer behavior are other important aspects that are to be kept in mind.
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