Design and Execute Online Marketing Campaign

The assignment content outlines a project schedule spanning from November 16th to January 11th. The project involves designing messages, setting up online pages, sending periodic updates, and completing documentation. Additionally, the project includes measuring social reach, preparing preliminary reports, incorporating feedback, and tracking improvements. The project also involves advertisements, event feedback and support, as well as partnerships for future events. The final stages of the project include project closure, complete suppliers payment, customer surveys, sponsors final approvals, and finalizing documentation.

WBS
Task Name Duration Start Finish Predecessors
Battle for Runaways 73
days?
Mon 03-
10-16
Wed 11-
01-17
Event Scope 9 days Mon 03-
10-16
Thu 13-
10-16
Determine Event Scope 1 day Mon 03-
10-16
Mon 03-
10-16
Secure Event Sponsorship 2 days Tue 04-
10-16
Wed 05-
10-16 3
Define Preliminary Resources 3 days Thu 06-
10-16
Mon 10-
10-16 4
Define Core Resources 2 days Tue 11-
10-16
Wed 12-
10-16 5
Scope Documentation 1 day Thu 13-
10-16
Thu 13-
10-16 6
Event Requirement Analysis 16 days Thu 13-
10-16
Thu 03-
11-16
Conduct Need Analysis 2 days Thu 13-
10-16
Fri 14-10-
16 6
Draft Preliminary Needs 1 day Mon 17-
10-16
Mon 17-
10-16 9
Review Budget and Need 13 days Tue 18-
10-16
Thu 03-
11-16
View Past Event Expenses 2 days Tue 18-
10-16
Wed 19-
10-16 10
Prepare Preliminary Budget 3 days Thu 20-
10-16
Mon 24-
10-16 12
Match with Current Market Rate 4 days Tue 25-
10-16
Fri 28-10-
16 13
Identify Differences 1 day Mon 31-
10-16
Mon 31-
10-16 14
Incorporate Changes 2 days Tue 01-
11-16
Wed 02-
11-16 15
Finalize Budget 1 day Thu 03-
11-16
Thu 03-
11-16 16
Incorporate Changes in Budget and Event
Requirement 7 days Tue 18-
10-16
Wed 26-
10-16
Develop Delivery Timeline 2 days Tue 18-
10-16
Wed 19-
10-16 10
Obtain Approvals to Proceed 1 day Thu 20-
10-16
Thu 20-
10-16 19

Secure Required Resources 3 days Fri 21-10-
16
Tue 25-
10-16 20
Event Requirement Documents 1 day Wed 26-
10-16
Wed 26-
10-16 21
Recruit Judges 9 days Tue 18-
10-16
Fri 28-10-
16
Identify Required Judges 2 days Tue 18-
10-16
Wed 19-
10-16 10
Identify Suitable Judges 3 days Thu 20-
10-16
Mon 24-
10-16 24
Negotiate Payment Terms 1 day Tue 25-
10-16
Tue 25-
10-16 25
Finalize Judge Requirement 2 days Wed 26-
10-16
Thu 27-
10-16 26
Complete Documentation 1 day Fri 28-10-
16
Fri 28-10-
16 27
Advertise for bands to compete 12 days Fri 21-
10-16
Mon 07-
11-16
Identify Advertisement Requirements 2 days Fri 21-10-
16
Mon 24-
10-16 20
Conduct Bidding for Advertisement 4 days Tue 25-
10-16
Fri 28-10-
16 30
Define Budget 2 days Mon 31-
10-16
Tue 01-
11-16 31
Contractual Agreement for Advertisements 3 days Wed 02-
11-16
Fri 04-11-
16 32
Complete Documentation 1 day Mon 07-
11-16
Mon 07-
11-16 33
Find venue to hold event 10 days Fri 21-
10-16
Thu 03-
11-16
Identify Venue Specifics 2 days Fri 21-10-
16
Mon 24-
10-16 20
Select multiple Venues 3 days Tue 25-
10-16
Thu 27-
10-16 36
Match Criteria 2 days Fri 28-10-
16
Mon 31-
10-16 37
Decide One Venue 1 day Tue 01-
11-16
Tue 01-
11-16 38
Finalize Rent 1 day Wed 02-
11-16
Wed 02-
11-16 39
Complete Documentation 1 day Thu 03-
11-16
Thu 03-
11-16 40
Set Event Date and Time 7 days Thu 27- Fri 04-11-

10-16 16
Prepare Event Activities 3 days Thu 27-
10-16
Mon 31-
10-16 22
Define Required Duration 1 day Tue 01-
11-16
Tue 01-
11-16 43
Set Date and Time Accordingly 2 days Wed 02-
11-16
Thu 03-
11-16 44
Complete Documentation 1 day Fri 04-11-
16
Fri 04-11-
16 45
Contract sponsors for assistance 11 days Tue 25-
10-16
Tue 08-
11-16
Identify Sponsors 2 days Tue 25-
10-16
Wed 26-
10-16 13
Define Requirements 2 days Thu 27-
10-16
Fri 28-10-
16 48
Ask for Sponsoring 4 days Mon 31-
10-16
Thu 03-
11-16 49
Finalize Sponsoring 2 days Fri 04-11-
16
Mon 07-
11-16 50
Complete Documentation 1 day Tue 08-
11-16
Tue 08-
11-16 51
Develop partnerships with locations for events 18 days Fri 21-
10-16
Tue 15-
11-16
Identify Requirements of Partnerships 2 days Fri 21-10-
16
Mon 24-
10-16 20
Draft Requirements 2 days Tue 25-
10-16
Wed 26-
10-16 54
Review Partner Specifications 3 days Thu 27-
10-16
Mon 31-
10-16 55
Identify Specific Partners 2 days Tue 01-
11-16
Wed 02-
11-16 56
Conduct Bidding 5 days Thu 03-
11-16
Wed 09-
11-16 57
Choose two Partners 1 day Thu 10-
11-16
Thu 10-
11-16 58
Finalize Budget Allocation 2 days Fri 11-11-
16
Mon 14-
11-16 59
Complete Documentation 1 day Tue 15-
11-16
Tue 15-
11-16 60
Achieve social recognition for cause through
social media prior to events 25 days Mon 07-
11-16
Fri 09-12-
16
Identify Social Messages 3 days Mon 07-
11-16
Wed 09-
11-16 46

Develop Social Media Plan 13 days Thu 10-
11-16
Mon 28-
11-16
Select Online Channels 2 days Thu 10-
11-16
Fri 11-11-
16 63
Recruit Online Marketers 3 days Mon 14-
11-16
Wed 16-
11-16 65
Design Messages 4 days Thu 17-
11-16
Tue 22-
11-16 66
Set Up Online Pages 2 days Wed 23-
11-16
Thu 24-
11-16 67
Send Periodic Updates 1 day Fri 25-11-
16
Fri 25-11-
16 68
Complete Documentation 1 day Mon 28-
11-16
Mon 28-
11-16 69
Measure Social Reach 1 day Tue 29-
11-16
Tue 29-
11-16 64
Prepare Preliminary Report 2 days Wed 30-
11-16
Thu 01-
12-16 71
Incorporate Report Feedback 3 days Fri 02-12-
16
Tue 06-
12-16 72
Measure Social Reach Again 1 day Wed 07-
12-16
Wed 07-
12-16 73
Track Improvements 2 days Thu 08-
12-16
Fri 09-12-
16 74
Advertisements Partners 9 days Wed 16-
11-16
Mon 28-
11-16
Define advertisement Partners 2 days Wed 16-
11-16
Thu 17-
11-16 61
Discuss Budget and Payment Conditions 3 days Fri 18-11-
16
Tue 22-
11-16 77
Finalize Budget Allocation 2 days Wed 23-
11-16
Thu 24-
11-16 78
Begin Advertisements 1 day Fri 25-11-
16
Fri 25-11-
16 79
Complete Documentation 1 day Mon 28-
11-16
Mon 28-
11-16 80
Event feedback and support 8 days? Tue 29-
11-16
Thu 08-
12-16
Prepare Feedback areas 2 days Tue 29-
11-16
Wed 30-
11-16 81
Print Feedback Sheet 3 days Thu 01-
12-16
Mon 05-
12-16 83
Distribute Feedback Sheet 2 days? Tue 06- Wed 07-

12-16 12-16
Supportive and Non-threatening
Environment Survey 2 days Tue 06-
12-16
Wed 07-
12-16
Induct Three Questions 1 day Tue 06-
12-16
Tue 06-
12-16 84
Analyze the Result 1 day Wed 07-
12-16
Wed 07-
12-16 87
Resourceful and Informative Survey 2 days? Tue 06-
12-16
Wed 07-
12-16
Induct Three Questions 1 day Tue 06-
12-16
Tue 06-
12-16 84
Analyze the Result 1 day? Wed 07-
12-16
Wed 07-
12-16 90
Time Fruitfulness Survey 2 days Tue 06-
12-16
Wed 07-
12-16
Induct Three Questions 1 day Tue 06-
12-16
Tue 06-
12-16 84
Analyze the Result 1 day Wed 07-
12-16
Wed 07-
12-16 93
Attendance Survey 2 days Tue 06-
12-16
Wed 07-
12-16
Induct Three Questions 1 day Tue 06-
12-16
Tue 06-
12-16 84
Analyze the Result 1 day Wed 07-
12-16
Wed 07-
12-16 96
Social Awareness 2 days Tue 06-
12-16
Wed 07-
12-16
Induct Three Questions 1 day Tue 06-
12-16
Tue 06-
12-16 84
Analyze the Result 1 day Wed 07-
12-16
Wed 07-
12-16 99
Complete Documentation 1 day? Thu 08-
12-16
Thu 08-
12-16 100
Partnerships for Future Events 11 days Fri 09-
12-16
Fri 23-12-
16
Meet Current Partners 3 days Fri 09-12-
16
Tue 13-
12-16 101
Define Future Goals and Objectives 2 days Wed 14-
12-16
Thu 15-
12-16 103
Propose Future Partnerships 1 day Fri 16-12-
16
Fri 16-12-
16 104
Finalize Deals 4 days Mon 19-
12-16
Thu 22-
12-16 105

Complete Documentation 1 day Fri 23-12-
16
Fri 23-12-
16 106
Project Closure 13 days Mon 26-
12-16
Wed 11-
01-17
Complete Suppliers Payment 2 days Mon 26-
12-16
Tue 27-
12-16 107
Complete Customer Surveys 5 days Wed 28-
12-16
Tue 03-
01-17 109
Complete Sponsors Final Approvals 3 days Wed 04-
01-17
Fri 06-01-
17 110
Finalize Documentation 2 days Mon 09-
01-17
Tue 10-
01-17 111
Close Project 1 day Wed 11-
01-17
Wed 11-
01-17 112