Web Analytics Tools for Enhancing Online Presence: KTA Group Worley Consultancy Report

Consultancy Report Template
Client KTA Group Worley
University and Unit name
Student Name and ID Your name and ID number goes here
Executive summary
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This report is basically related with the development of having a better
understanding about the various strategies in relation to the chosen
organisation. It further comprises of the significance of social media and
various digital platforms for the purpose to improve the brand image of the
organisation.
Project background and Objectives
Research aim: “To analyse the web analytics tools used by companies in enhancing their online
presence”. A study on KTA Group Worley.
Research objectives:
 To evaluate the concepts related to web analytics tools
 To examine web analytics tools used by the organization in enhancing their digital presence.
 To evaluate role of web analytics tools in promoting brand image of the organization
Research background
The main purpose of this report is to evaluate and assess the importance of the web analytic tools and
adoption of various marketing practices in order to gain a competitive advantage. Internet marketing is
broadly emerging as a strategic concept which helps an organisation to develop brand image and online
platforms helps in promoting and executing commercial activities in constructive manner. There are
various online tools which helps the company in enhancing its presence and assist it in performing a range
of business operations. The report basically pay emphasis on understanding the further insights in relation
to the various marketing strategies for the organisation. In context to organisations, internet marketing and
its importance is increasing day by day that helps the organisation in carrying out various promotional
activities in a effective and efficient manner and also comprises of the range of various tools in order to
develop the presence and also assisting a range of operations (Hacioglu, U. ed., 2019).
Methodology
Research methodology basically comprises of various approaches in relation to the data collection for the
purpose to involve the secondary data which is basically collected from the various articles, range of
books and various articles. The main reason behind selecting the secondary method of data collections as
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it assists in obtaining a massive amount of information which helps in drawing better conclusion and
analysis. In addition to this, the method of collecting information from secondary data is more economical
and less time consuming as it is easily accessible. Through gathering data form a range of literary sources
such as books and online articles, the project covers evaluation and analysis of various concepts. The
major objective behind collection of the secondary data is to obtain a large amount of data that helps in
better analysis and conclusion. As compared to secondary data it is highly less time consuming and more
economical and is easily accessible(Băeşu, C. and Bejinaru, R., 2020).
Research / analysis results
Literature review
To evaluate the concept of web analytics tools
In context to web analytics tool, it basically relates to the reporting, measurement and acquiring of the
web data in order to optimize the web usage. In addition to that web analytical tools helps increasing
consumer engagement and also carrying out various activities that further helps in understanding the
social media effectiveness for the purpose to carry out effective activities. These tools helps the company
in analysing their social media effectiveness as well as support its marketing activities (Weill, P. and
Woerner, S., 2018).
To examine web analytics tools used by the organization in enhancing their digital presence.
In context to organisation, people use effective use of the competitive intelligence tools, google marketing
platforms and search engine optimisations, big query and Search Ads 360 for the purpose to improve the
performance with the help of utilization.
To evaluate role of web analytics tools in promoting brand image of the organization
In context to organisations, the web analytics supports in improving the various digital operations for the
purpose to help the organisation in gaining various insights in relation to the interaction among the
individuals. In context to organisation these uses various tools for the purpose to establish interaction and
improving the various marketing strategies in order to understand the customers in a better way and also
supporting the companies for the purpose to enhance the online presence and offering various insights for
the purpose to use the features and tactics that helps in improving the managers in using the features and
tactics that helps in improving the interaction among the audience on the social media sites.
Analysis results
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