Online Presence Report for ALDI

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Consultancy Report Template
Client ALDI
University and Unit name
Student Name and ID Your name and ID number goes here
Executive summary
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The report covers a brief discussion on the business’s internet marketing and
comprises of various key factors that involves online presence, website
design and social media statistics. In addition to that it comprises of how the
ALDI as an organisation can use various recommendations for the purpose to
improve its online marketing and digital presence. Moreover, it comprises of
the relation of the business internet marketing with few key factors and using
web analytical tools such as Metrics, competitive intelligence analysis and
reports.
Project background and Objectives
Research aim: “To analyse the web analytics tools used by companies in enhancing their online
presence”. A study on ALDI.
Research objectives
 Strategies carried out by Aldi to create its online presence
 Analytical Techniques used by Aldi in creating digital presence
 Problems and Challenges faced by the organisation while creating online presence.
Research background:
The project focuses on how the ALDI will create its online presence in the digital business with
identifying the various problems that the company had faced while developing its online presence in the
market. The report focuses on the various ways an organisation acts in the digital business. The report
comprises of the range of analytical techniques which are relatable to the digital business. It also
comprises of the range of analytical tools for the purpose to create an online presence with application of
the framework and theories.
Methodology
In relation to Business marketing it basically comprises of the various strategies for the purpose to
market the products and services through various digital mediums. It comprises of the various
platforms, tools and digital delivery systems which involves design, social media, website content
and email marketing (Wieland, 2021). Marketing involves reaching to the target audience at right
time and at right place. As today's world more than 4.8billion people are using internet services and
digital platforms as it is the most affordable and easiest way to reach to particular product or avail
any services. Internet marketing involves the promotion of a company's services or products
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through various online tools that includes boosting sales, generating leads and driving traffic.
Digital marketing is also known as online marketing basically relies on various digital channels that
are involved in distributing messages related to promotion. It acts as an umbrella that covers a wide
variety of marketing avenues and strategies. Digital marketing basically focuses on delivering
content through various mediums which involves blog articles, social media posts and search
engines. All these platform uses these mediums to deliver content. Online marketing involves
delivery of meaningful information that involves solution of user problems and accessible on
consumer demand. In context to online presence, it comprises of the content and activities which
are basically related to the individual or a person( Rachmiatie, Ravena and Yuniati, 2020).
In context to ALDI, the Social media statistics are the starting step of everything. Social media analytics
involves the method of collecting data through social media websites about a particular service, product or
brand. In context to the company, social media stats allows to gather data and information about the view
point of public as consumers and users provide their information on social media platforms that helps the
brand to get more accurate image of consumers reaction towards brand services and products.
It refers to the design of websites that are displayed online on internet and usually refers to
experience aspects of website development rather than development of software. A web designer
works on the layout, appearance and content of website. In content to the company, a well-designed
website helps to form a good impression on potential and prospectives.It helps to get more
conversions and nurture leads that results in better user experience and helps visitor to access and
navigate website more easily (Wellen, 2021).
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