Web-based Marketing Platform - SaaS

FlyonIT is developing a web-based marketing platform for its clients as a SaaS to handle their marketing activities, campaigns and reporting. The report covers the list of web-based marketing platforms provided as SaaS that are available in the market and includes details of these applications in terms of design, coding, layout, interface, hosting platforms, security, user management, and plug-ins.

FlyonIT
Web-based Marketing Platform SaaS
4/12/2018

Web-based Marketing Platform - SaaS
Table of Contents
Introduction...........................................................................................................................................2
Problem Domain & Research Questions...............................................................................................2
SaaS Platform....................................................................................................................................2
Background & Project Objectives.........................................................................................................2
Similar Platforms & Portals in the Market.........................................................................................2
Project Requirements Analysis & Specifications...................................................................................4
Plug-ins/APIs/Integrations with Major Platforms..............................................................................4
Suitable Hosting Platforms................................................................................................................5
Recommendations to Software Developer.........................................................................................5
Back-end Databases to Produce Reports............................................................................................6
Security Options................................................................................................................................7
Off-the-Shelf Software......................................................................................................................8
Coding Languages.............................................................................................................................9
User Management..............................................................................................................................9
Design Layout & Interface..............................................................................................................10
Conclusion...........................................................................................................................................10
References...........................................................................................................................................12
Appendices..........................................................................................................................................15
Literature Review............................................................................................................................15
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Web-based Marketing Platform - SaaS
Introduction
FlyonIT is an IT solutions and company that provides innovative IT services and solutions to
its clients. The employees engaged with the company are skilled and trained on the latest IT
tools and platforms. The company has an all-inclusive computer and IT support. The
company takes care of all the IT issues and risks that come up so that the innovation and
creativity of the solutions is always maintained. The range of clients associated with the
company includes start-ups to large business organizations.
Problem Domain & Research Questions
SaaS Platform
Software as a Service (SaaS) is one the most commonly used and applied cloud delivery
models that allow the users from all across the globe to connect and utilize cloud-based
applications. SaaS provides a complete software solution for the desired service and there are
numerous web-based market platforms that are offered as SaaS [1]. The service provider
manages and stores all of the underlying infrastructure, middleware, and data sets in this case.
There are various advantages that are offered by SaaS, such as pay-per-use model that allows
the users to make use of cost effective solutions, utilization of free client software, easier
mobilisation of the workforce, accessing of application data from any location, and access to
sophisticated applications.
The company is now looking forward to develop an integrated web-based marketing platform
for its clients so that it may provide it as a SaaS to handle their marketing activities,
campaigns and reporting.
The report covers the list of web-based marketing platforms provided as SaaS that are
available in the market and includes details of these applications in terms of design, coding,
layout, interface, hosting platforms, security, user management, and plug-ins.
Background & Project Objectives
Similar Platforms & Portals in the Market
There are a number of similar platforms and portals that are already available in the market
and are being utilized by the users from all across the globe.
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Web-based Marketing Platform - SaaS
Some of these platforms and portals are listed and described below.
 HubSpot: It is a SaaS tool that is all-in-one marketing software. The tool comes with
an extensive marketing features and options, such as social media management, email
integration, SEO, customer segmentation, automated analytics, customer
management, business blogging, sales notification, predictive lead scoring, landing
page templates, email templates, traffic reporting, CRM integration, market channel
analytics, conversion rate optimization, keyword tracking, and a lot more.
 Google Analytics: It is an amazing tool that allows the business units to develop
marketing plans and strategies on the basis of traffic metrics and analysis that it
performs. The tool presents the in-depth information of the users, their choices and
preferences, and can be easily used and integrated with other marketing tools and
platforms being used [19].
 HootSuite: Social media marketing is one of the marketing channels that are on a rise
and the business organizations need to have a strong social media presence for
marketing campaigns. The tool allows creation and maintenance of social media
platforms for free of cost and provides the ability to automatically post on all the
accounts without logging in to each social media account individually. A track of all
the replies and comments is also kept and maintained [2].
 Salesforce: Sales is one of the inter-linked marketing activities and any of the
marketing campaigns or reporting cannot be done effectively if there are poor sales
processes involved. The tool keeps a track of and manages all of the sales processes
with features as automated monitoring, tracking of insights for newer business
opportunities, improvement of productivity, collaboration and engagement with the
other departments [20].
 Wistia: It is a web-based video marketing platform that is offered as SaaS to the
clients. It keeps a track of the people watching the video marketing posts and also
provides a richer user-experience as compared to YouTube. Some of the interesting
features include video SEO, email opt-ins, analytics with heatmaps, high resolution
video player that may be customized, and team collaboration [3].
 BuzzSumo: It is required for the business organizations to have an idea of how the
content is performing from all the units and the tool allows an understanding of the
same. The analysis can be done on the basis of the topic that is selected to gain an
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insight to the performance in each area. Key influencers, promotional strategy, and
major competitors can be easily figured out with the aid of the tool [21].
 Hotjar: It is an all-in-one analytics and feedback tool that is used for the purpose of
conversion rate optimization in marketing. It provides the users with a lot of
interesting features, such as form analytics, feedback polls, heatmaps, user testing
recruitments, and conversion funnel tracking [22].
 Qualaroo: It is an on-page survey tool that can allow the business units to gain
customer feedback and response using attractive forms. There is a feature of skip
logic that comes along with the tool which allows presentation of a follow-up
question on the basis of the response of the previous question[ 23].
Project Requirements Analysis & Specifications
Plug-ins/APIs/Integrations with Major Platforms
Some of the major platforms include HubSpot, Salesforce, and Google Analytics.
There are numerous APIs that are provided and included with Salesforce, such as REST API
that allows the users to access objects using RESTful web services. Similarly, SOAP API is
included so that the objects can be accessed using SOAP services. Bulk API allows the users
to modify or delete a large number of records that leads to time-savings. Metadata API allows
managing customizations and metadata models in the organizations. There are a lot many
other APIs involved like Streaming API, tooling API, etc. [4].
HubSpot provides integration with marketing apps and web services that are commonly used.
No technical set-up is required for integration with Salesforce and the users can easily utilize
the two databases. Zendesk activity integration is provided to keep a track of customer
experience and processes. Integration with Unbounce is included to design responsive web
pages optimally with automated feature for A/B testing. There are also integration provided
with popular platforms like SurveyMonkey, Aircall, Zapier, Wistia, Databox, and many
others [5].
Blogging is one of the most significant marketing activities and WordPress is the most
advanced and commonly used platform for the same. Google Analytics includes multiple
WordPress plug-ins for enhanced marketing campaigns and reporting. Some of these include
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Web-based Marketing Platform - SaaS
Google Analytics+, Google Analytics Dashboard, Enhanced E-commerce plugin,
MonsterInsights Plugin, WD Premium plugin, and many more [6].
Suitable Hosting Platforms
There are a number of hosting companies that can be used for web-based marketing SaaS
hosting. Liquid Web is one such host that provides easier hosting options for SaaS. It will
provide FlyonIT and its clients with enhanced scalability and resources as per the
requirement. Also, real-time monitoring and 100% uptime guarantee will be provided so that
the marketing activities run on a 24x7 basis. The subscription options are also provided in
abundance with monthly rentals as $29.50, $39.50, $59.50, and $84.50. The disk space
offered will increase with increase in the rental. Some of the features that will be included
with every hosting solution provider by the vendor will cover built-in data backups,
integrated firewall, root access, DDoS protection, enhanced scalability, dedicated IP address,
Gigabit transfer [7].
Another managed cloud hosting platform that may be used is Beyond Hosting. It is a hosting
platform that provides managed hosting with 24x7 availability and regular updates. There is
an integrated firewall provided by the vendor for improved security of the applications and
data. Daily server backups, non-stop monitoring, and free consulting are some of the other
features provided by the host [8]. Digital Ocean is another cloud hosting platform that may be
considered for low pricing models with flat pricing structure. The host promises and
guarantees 99.9% uptime and non-stop support services in case of any query. The host also
provided an abundant set of features for every phase as deployment, management, security,
scalability, and monitoring. Multiple droplets can be provided in an instance of time through
the APIs or control panel. There are pre-build apps provided for configuration and installation
that bring down the error rate and also provide with the ease of operations. Cloud firewalls,
private networking, block storage, load balancers, real-time alerts, object storage, summary
dashboards, backups and snapshots, and team management are the other features provided by
the host [9].
Recommendations to Software Developer
The web-based marketing platform that will be developed for FlyonIT shall be developed
using agile as the development model. It is because the every client will require certain
modifications in the platform as per their needs and requirements. The product developed
using agile methodology will allow it to be scalable, flexible, adaptable, and ready for
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adopting and implementing the changes necessary. There will be lesser development and
deployment time required by the resources which will enhance the client satisfaction levels
[10].
The front-end and the back-end of the application shall be completely in-sync and therefore,
the coding language that is selected to develop the codes must be robust, interoperable,
scalable, and adaptable. The security options and tools must also be integrated in the codes
and a compatibility analysis shall be carried out in advance. There are SaaS-based platforms
that provide customizable codes and solutions that must be explored to save the development
time [24].
All the codes and modules that are developed shall be unit tested to ensure that there are no
defects or bugs present in the codes. Once the unit test cases pass then only the build shall be
released for testing and deployment. The UI/UX designers shall be contacted and there must
be discussions carried out with them on the latest trends and patterns in the market to get an
overview of the customer expectations.
The client feedback will be very important and is also supported by agile methodologies.
Every sprint must have a feedback procedure integrated with it so that the client is aware of
the progress at all times.
Back-end Databases to Produce Reports
Microsoft Azure SQL database may be used with the web-based market platform offered as
SaaS. The database provides comprehensive reporting functionalities using a wide range of
data sources. It does not demand a separate infrastructure to be integrated for carrying out the
reporting functionalities and can be easily integrated with the marketing platform. It also has
integrated set of Business Intelligence tools for enhanced data analytics and management
[11].
IBM Cloudant is a back-end NoSQL database that is cloud-based and has the ability to
produce reports. It has been designed with the features that ensure that the flow of data
between back-end and front-end does not get interrupted. It can handle and manage huge
clusters of data and provides flexible data storage properties. Apart from the ability to
produce reports, it provides features as APIs, external integrations, file transfer, and multi-
user access [25].
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Amazon RedShift is another back-end database that may be used as it comes with report
generation and extraction abilities along with an abundant feature set. Some of the features
that come along with the database include SQL interoperability, enhanced security and
scalability, automated backups, fault tolerance, optimization of data warehousing and
analytics, and petabyte scale [26].
Security Options
Some of the security options that shall be integrated with the web-based marketing platform
are listed below.
 Single sign-on: It shall be enabled for the SaaS platform designed for marketing
campaigns and reporting. If every application and components will have different user
identities and passwords, then there will be issues of compromised passwords and
security incidents that may appear. Single Sign-on will allow enhanced identity and
access management [28].
 Comprehensive audit logs: There are a large number of SaaS applications that do not
maintain audit logs. However, audit logging is a necessary security activity that shall
be carried out to keep a track of the user activity. Access events shall be monitored
and tracked at page level with the aid of this option [12].
 Authorization Management: It shall be ensured that the user roles, permissions, and
access rights are defined as per the user type and are regularly monitored and
maintained. These roles shall be mapped with the SaaS marketing platform to manage
authorization and authentication of the users [27].
The above SaaS security options for security control must be integrated across the following
five areas of security.
 Application & Data Security: The marketing data and information comprising of the
customer information, organization details, competitor details, etc. shall be secured as
the top priority and the platform shall be integrated with the security tools, such as
anti-malware tools, anti-denial tools, intrusion detection tools, etc.
 Device Security: The clients that will be provided with the web-based marketing
platform through SaaS will utilize the same on either web or mobile platforms. There
will be varied devices that will be used for accessing the platform and it would be
essential to include security options for the devices, such as device trackers and logs.
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In case of misplacing or loss of the device, these features will keep the application
data protected [13].
 Security Business Intelligence (SBI) platforms and integration: The SaaS application
shall be integrated with the Business Intelligence tools and platforms, such as data
analytics, data warehousing, etc. These would allow an easier management and
maintenance of the data sets for enhanced security and the attacking patterns and
trends will also be identified to avoid similar occurrences in the future.
One of the other most important security options that shall be included is the encryption of
the application data and information sets using advanced encryption algorithms. This will
ensure that the data at rest and in transition is secured under any circumstance and data
breaches and exposure to the unauthorized entities is avoided.
Off-the-Shelf Software
HubSpot is a SaaS platform that is an integrated tool for carrying out all the marketing
activities and can be customized as per the requirements. The tool accompanies a broad set of
options and choices, for example, web-based social networking administration, email
incorporation, SEO, client divisions, data analytics, client administration, business blogging,
sales notifications, prescient lead scoring, presentation page layouts, email formats, CRM
components, marketing channel analytics, etc. [14]. Social networking & advertising is one of
the showcasing channels that are on an ascent and the business associations need strong web-
based social networking capabilities for promoting the same. Hootsuite permits creation and
up-keeping of online networking platforms without any additional cost and gives the capacity
to consequently post on every account without signing in to every individual account
independently. A track of the considerable number of answers and remarks is additionally
kept and stored in the logs for future analysis. Sales are one of the promoting exercises and
any of the advertising efforts or tasks is impossible to be completed successfully if there are
poor sales forms included. Salesforce monitors and deals with the greater part of the sales
forms and processes with highlights as automated checking, following of specific data and
information sets for more up to date business openings, change of profitability, cooperation
and engagement with alternate divisions. It is required for the business associations to have a
thought of how the content is performing from every one of the units and BuzzSumo permits
a comprehension of the same. The analysis procedures should be based on the calculation of
results and inferences from every data and content source. Key influencers, limited time
procedure, and significant contenders can be effectively analysed with the guide of the
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platform. Google Analytics is an astounding platform that enables the organizational units to
create marketing & advertising plans and systems based on activity measurements and
investigation that it performs. The device introduces the top to bottom data of the end-users
and customers, their decisions and inclinations, and can be effortlessly utilized and
coordinated with other advertising devices and stages.
Coding Languages
Every coding language comes with a specific set of features, benefits, and disadvantages. The
decision on the coding language that shall be selected for developing an integrated web-based
marketing platform shall be based on the factors as scalability, interoperability, security,
performance, and adaptability. It is because the platform will be offered to different clients
that may use varied devices, networks, and platforms to utilize the application. The technical
and functional requirements shall also be considered. The code and programs shall also allow
easier integration.
PHP is a coding language that is recommended as it comes with enhanced robustness and will
also meet the requirements as specified above. It will provide easier integration with
WordPress and social media channels that play a significant role in the world of marketing.
Its usability in the field of web has been proven with many successful application build on the
same [15].
Java is another coding language that may be used for the marketing SaaS platform as it is
interoperable and the developers engaged with FlyonIT must have required proficiency on the
language since it is in use since longer periods of time. It will be provide the ability to design
the functional components without any compromise on security aspects [29].
Python is a coding language that is high-on demand in the present scenario. There are newer
technologies that are being developed, such as machine learning, Business Intelligence, and
others. Python will allow the web-based marketing platform to be in-sync with such latest
technologies and will make the code scalable to integrate the same in the future [30].
User Management
The user management options and features for the web-based marketing platform shall make
use of SaaS-based cloud directories for enhanced user access and control. The existing
directory shall be extended to the cloud. These directories will be synced with the SaaS
platform to manage on premise users utilizing varied operating systems. FlyonIT may also
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import and move its existing directory intro the SaaS-based directory using Active Directory
or Google applications. There are also a number of virtual identity providers that may be used
by the organization to give shape to this task. If these options are not available with the
organization, FlyonIT shall come up with the establishment of a new directory for easier user
control and management. This will provide the enhanced options for security, scalability, and
manageability. Directory-as-a-Service must be utilized to distribute the user roles,
permissions, and accesses [16]. There shall be role-based or user attribute-based access
control measures included from the security point of view.
Design Layout & Interface
There are a number of design principles, layouts, and interfaces that shall be considered and
followed while designing and developing web-based marketing platform provided using
SaaS.
Responsive Web Design (RWD) principles shall be used to make sure that the user
experience is rich and fulfils the user expectations. These principles defined certain best
practices that must be followed for the application design. These RWD principles will
enhance the responsiveness of the application. The user may want to utilize the platform on
web-based devices or mobile devices in different modes, such as portrait mode or landscape
mode [17]. The design using the RWD principles will adjust the screen elements as per user
action and will allow consistency, error resolution, and smooth navigation.
Some other design layout and interface considerations are:
 Dynamic sorting options and global navigation
 Most of the SaaS applications are now shifting from tabbed navigation to left-hand
navigation. The same shall be followed in this case as it will offer better usability,
enhanced horizontal and vertical screen space, and more menu options.
 Three-column layout must be included so that the visual appeal is enhanced [18].
 Custom forms with drop-down lists, hiding of optional fields in the form, enhanced
readability and focus shall be included.
 Right sidebar must be included in the platform.
The above features will provide a rich design and user interface for better user experience.
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Conclusion
FlyonIT has decided to develop an integrated web-based marketing platform for its clients so
that it may provide it as a SaaS to handle their marketing activities, campaigns and reporting.
There are a number of off-the-shelf and similar platforms that are available in the market,
such as HubSpot, Salesforce, Google Analytics, HootSuite, BuzzSumo, Wistia, etc. The
platform shall offer and include APIs as REST API, SOAP API, Streaming API, Bulk API,
Tooling API, and likewise. There shall also be integration provided with the third-party
applications, social media accounts, WordPress, and other blogging sites. Liquid Web,
Beyond Hosting, and Digital Ocean are some of the hosting platforms that may be
considered. The back-end database included in the platform shall allow enhanced data storage
and management functions with reporting features. Some of these include Microsoft Azure
Cloud Service, Amazon RedShift, and IBM Cloudant. One of the other most important
security options that shall be included is the encryption of the application data and
information sets using advanced encryption algorithms. The SaaS application shall be
integrated with the Business Intelligence tools and platforms, such as data analytics, data
warehousing, etc. There shall be application data and device security features integrated with
the platform. PHP, Java, and Python are the coding languages that may be used due to their
features as scalability, interoperability, security, performance, and adaptability. Directory-as-
a-Service must be utilized to distribute the user roles, permissions, and accesses. There shall
be role-based or user attribute-based access control measures included from the security point
of view. The design shall follow RWD principles so as to adjust the screen elements as per
user action and allow consistency, error resolution, and smooth navigation for rich user
experience.
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Appendices
Literature Review
[1]W. Tsai, X. Bai and Y. Huang, "Software-as-a-service (SaaS): perspectives and
challenges", Science China Information Sciences, vol. 57, no. 5, pp. 1-15, 2014.
The article covers the definition and description of the cloud SaaS platforms and model. The
introduction to the SaaS platforms that may be used for the web-based marketing platform
has been analyzed using the information included in the article.
[2]Hootsuite, "Social Media Marketing & Management Dashboard - Hootsuite", Hootsuite,
2018. [Online]. Available: https://hootsuite.com/. [Accessed: 12- Apr- 2018].
Hootsuite is a social marketing SaaS platform that allows the users to utilize the social
marketing mediums and platforms for enhanced web-based marketing. The reference
includes the features and details of Hootsuite.
[3]Wistia, "Video Hosting for Business | Wistia", Wistia.com, 2018. [Online]. Available:
https://wistia.com/. [Accessed: 12- Apr- 2018].
Wistia is another popular web-based SaaS platform for marketing purpose and its uses video
hosting as a primary tool for carrying out the marketing activities. The reference covers the
features and details of the services provided by Wistia.
[4]Salesforce, "Salesforce APIs - developer.force.com", Developer.salesforce.com, 2018.
[Online]. Available: https://developer.salesforce.com/page/Salesforce_APIs. [Accessed: 12-
Apr- 2018].
Salesforce is one of the widely used web-based SaaS platforms for the purpose of sales,
marketing, and advertising. There are numerous APIs offered by Salesforce that are included
and described in the reference.
[5]HubSpot, "HubSpot Integrations Library", Hubspot.com, 2018. [Online]. Available:
https://www.hubspot.com/integrations. [Accessed: 12- Apr- 2018].
There are a number of integrations included in HubSpot, one of the most famous web-based
marketing platform offered as SaaS. All of these integrations are categorized and described in
the reference.
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Web-based Marketing Platform - SaaS
[6]Google, "Using Plugins  | Analytics for Web (analytics.js)  | Google
Developers", Google Developers, 2018. [Online]. Available:
https://developers.google.com/analytics/devguides/collection/analyticsjs/using-plugins.
[Accessed: 12- Apr- 2018].
There is plug-ins necessary for SaaS platforms that are used for the purpose of marketing and
advertising. Google Analytics offers numerous such plug-ins and these are described in the
reference.
[7]Liquidweb, "Fast VPS Hosting by Liquid Web", Go.liquidweb.com, 2018. [Online].
Available: http://go.liquidweb.com/fastvps50/?irgwc=1&clickid=WvlSpqzUGy%3Au0-
zx10Vmtz6oUkj1lv2vJRiy0E0&iradid=342097&irpid=33360&sharedid=&_ir=1. [Accessed:
12- Apr- 2018].
Hosting platforms and mediums are necessary for web-based marketing tools and services.
Such SaaS platforms are hosted by a number of providers in the market and Liquid Web is
one such host. The features and services offered by Liquid Web are covered in the reference.
[8]Beyondhosting, "Managed Hosting, Servers, Cloud and Infrastructure - Beyond Hosting",
Beyondhosting.net, 2018. [Online]. Available: https://beyondhosting.net/?
ref=cj&utm_source=cj. [Accessed: 12- Apr- 2018].
Hosting platforms and mediums are necessary for web-based marketing tools and services.
Such SaaS platforms are hosted by a number of providers in the market and Beyond Hosting
is one such host. The features and services offered by Beyond Hosting are covered in the
reference.
[9]Digitalocean, "DigitalOcean: Cloud Computing, Simplicity at Scale", DigitalOcean, 2018.
[Online]. Available: https://www.digitalocean.com/?refcode=ed042841342a. [Accessed: 12-
Apr- 2018].
Hosting platforms and mediums are necessary for web-based marketing tools and services.
Such SaaS platforms are hosted by a number of providers in the market and Digital Ocean is
one such host. The features and services offered by Digital Ocean are covered in the
reference.
[10]S. Misra, "Agile software development practices: evolution, principles, and criticisms",
International Journal of Quality & Reliability Management, vol. 29, no. 9, pp. 972-980,
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Web-based Marketing Platform - SaaS
2012.
There are a number of development models and methodologies developed. Agile model is
one of the widely used and applicable models in the process of software development. The
journal includes the agile principles, evolution, and challenges.
[11]Microsoft, "SQL Database – Cloud Database as a Service | Microsoft Azure",
Azure.microsoft.com, 2018. [Online]. Available:
https://azure.microsoft.com/en-in/services/sql-database/. [Accessed: 12- Apr- 2018].
Microsoft Azure offers a SQL database that includes a variety of data storage and
management features along with reporting mechanisms and services. The article describes the
features of the database.
[12]Netiq, "SaaS Features - Cloud Security Service | NetIQ", Netiq.com, 2018. [Online].
Available: https://www.netiq.com/products/cloud-security-service/features/saas_features/.
[Accessed: 12- Apr- 2018].
Security is one of the most important features that shall be maintained and improved in the
cloud-based services and application. The SaaS security features and options that may be
applicable in the web-based marketing platform to be designed, developed, and implemented
are listed in the article.
[13]Intel, "SAAS Security: Best Practices for Minimizing Risk in the Cloud", Intel, 2015.
[Online]. Available: https://www.intel.in/content/www/in/en/it-management/intel-it-best-
practices/saas-security-best-practices-minimizing-risk-in-the-cloud-paper.html. [Accessed:
12- Apr- 2018].
There are certain security practices and mechanisms that may be followed for avoiding and
minimizing the risks associated with cloud security. These security practices applicable to
SaaS model of cloud are covered in the article.
[14]Getapp, "HubSpot Marketing Feature Summary", 2018. [Online]. Available:
https://www.getapp.com/marketing-software/a/hubspot-inbound-marketing-software/
features/. [Accessed: 12- Apr- 2018].
There are a number of features, services, benefits, and options included in HubSpot, one of
the most famous web-based marketing platform offered as SaaS. All of these details are
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Web-based Marketing Platform - SaaS
categorized and described in the reference.
[15]Talenthub, "UPSKILL: The Most In-Demand Programming Languages of 2018",
TalentHub, 2018. [Online]. Available: https://www.talenthub.ie/upskill-demand-
programming-languages-2018/. [Accessed: 12- Apr- 2018].
There is a number of coding and programming languages that have been developed that may
be suitable for varied applications on the basis of the feature of each language. Some of the
most in-demand languages are listed with the reasons in the article.
[16]Z. Rehman, O. Hussain and F. Hussain, "User-side cloud service management: State-
of-the-art and future directions", Journal of Network and Computer Applications, vol. 55, pp.
108-122, 2015.
There are user management services that are included in the SaaS platforms that may vary
from one platform or provider to the other. Some of the essential features and requirements
for efficient user management are included in the article.
[17]N. Glassman, "One Site Fits All: Responsive Web Design", Journal of Electronic
Resources in Medical Libraries, vol. 11, no. 2, pp. 78-90, 2014.
Responsive Web Design (RWD) is one of the design principles that shall be used for
enhanced user experience and satisfaction. These principles along with their description and
needs are covered in the journal.
[18]Medium, "Modern UI/UX for SaaS applications in 2015 and Beyond", Medium, 2015.
[Online]. Available: https://medium.com/hackerpreneur-magazine/modern-ui-ux-hacks-for-
saas-applications-in-2015-and-beyond-f7b9a4f231dd. [Accessed: 12- Apr- 2018].
There are UI/UX elements that are required to be followed and reflected in the web
applications. Some of the latest and must-have principles for SaaS applications are included
in the article.
[19]Matchcraft, "5 Google Analytics Features You Should Be Using", Matchcraft, 2016.
[Online]. Available: https://www.matchcraft.com/5-google-analytics-features-you-should-be-
using/. [Accessed: 13- Apr- 2018].
Google Analytics is a web-based marketing platform offered as SaaS that includes a huge set
of features and options for the users. Top five such features that are useful for the end-users
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Web-based Marketing Platform - SaaS
are described in the article.
[20]Salesforce, "Sales Force Automation Features", Salesforce.com, 2018. [Online].
Available: https://www.salesforce.com/in/products/sales-cloud/features/. [Accessed: 13- Apr-
2018].
Salesforce is a web-based marketing platform offered as SaaS that includes a huge set of
features and options for the users. The automation features that are useful for the end-users
are described in the article.
[21]BuzzSumo, "BuzzSumo Pro Product Tour", BuzzSumo, 2018. [Online]. Available:
http://buzzsumo.com/tour/. [Accessed: 13- Apr- 2018].
BuzzSumo is a web-based marketing platform offered as SaaS that includes a huge set of
features and options for the users. These features and their description are included for the
end-users in the article.
[22]Hotjar, "Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form Analytics,
Feedback Polls and Surveys in One Platform", Hotjar.com, 2018. [Online]. Available:
https://www.hotjar.com/. [Accessed: 13- Apr- 2018].
Hotjar is a web-based marketing platform offered as SaaS that includes a huge set of features
and options for the users. These features and their description are included for the end-users
in the article.
[23]Qualaroo, "Features – Customer Decision Analysis | Qualaroo", Qualaroo.com, 2018.
[Online]. Available: https://qualaroo.com/features/. [Accessed: 13- Apr- 2018].
Qualaroo is a web-based marketing platform offered as SaaS that includes a huge set of
features and options for the users. These features and their description are included for the
end-users in the article.
[24]T. Palvarinta and K. Smolander, "Theorizing about software development practices",
Science of Computer Programming, vol. 101, pp. 124-135, 2015.
There are numerous software development practices, methodologies, and theories that have
been developed. The journal article covers the details of some of these practices that may be
applicable in a variety of different projects.
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Web-based Marketing Platform - SaaS
[25]Ibm, "IBM Cloudant Local (NoSQL) - Overview - United States", Ibm.com, 2018.
[Online]. Available: https://www.ibm.com/us-en/marketplace/cloudant-local. [Accessed: 13-
Apr- 2018].
The web-based marketing platform to be offered as SaaS shall make use of the database that
shall have report producing abilities integrated with it. IBM Cloudant Local is one such
NoSQL database and the reference includes the features of the same.
[26]Aws, "Amazon Redshift - New features and built-in functions", Amazon Web Services,
Inc., 2013. [Online]. Available:
https://aws.amazon.com/about-aws/whats-new/2013/07/31/amazon-redshift-new-features-
and-functions/. [Accessed: 13- Apr- 2018].
The web-based marketing platform to be offered as SaaS shall make use of the database that
shall have report producing abilities integrated with it. Amazon Redshift is one such database
and the reference includes the features of the same.
[27]P. Sigoj, "An Authentication and Authorization Solution for a Multiplatform Cloud
Environment", Information Security Journal: A Global Perspective, vol. 24, no. 4-6, pp. 146-
156, 2015.
There are a number of security services and solutions that shall be included in the cloud
platforms and applications. The journal describes the authentication and authorization
solutions that may be utilized in the scenario of FlyonIT.
[28]G. Wang, J. Yu and Q. Xie, "Security Analysis of a Single Sign-On Mechanism for
Distributed Computer Networks", IEEE Transactions on Industrial Informatics, vol. 9, no. 1,
pp. 294-302, 2013.
There are a number of security services and solutions that shall be included in the cloud
platforms and applications. The journal describes the utilization of single sign on mechanism
for authentication that may be used in the scenario of FlyonIT.
[29]S. Rajsbaum and E. Viso, "Object-oriented algorithm analysis and design with Java",
Science of Computer Programming, vol. 54, no. 1, pp. 25-47, 2005.
There are numerous coding and programming languages that have been developed that may
be suitable for varied applications on the basis of the feature of each language. The journal
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Web-based Marketing Platform - SaaS
covers the features and options that come along with Java programming language.
[30]Y. Huei, "Benefits and introduction to python programming for freshmore students using
inexpensive robots", 2014 IEEE International Conference on Teaching, Assessment and
Learning for Engineering (TALE), 2014.
There are numerous coding and programming languages that have been developed that may
be suitable for varied applications on the basis of the feature of each language. The journal
covers the features and options that come along with Python programming language.
22