Differentiation of Weetabix and Kellogg's on the Basis of Marketing Mix

Principles of Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................2
TASK ..............................................................................................................................................3
Explain the differentiation of the two companies on the basis of target market ?......................3
Differentiation on the basis of brand/ product............................................................................4
Differentiation on the4 basis of pricing strategy ........................................................................4
Differentiation on the basis of channel of distribution/ place ....................................................5
Differentiation on the basis of promotion...................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is defines to th4e activities which is undertaken by the various business
organisations to promote the buying and selling of products and services it included advertising,
selling and delivering the products and services to the consumers or the other businesses. It is
very important for the business organisations that they consider the marketing strategies. The
purpose of marketing is important to understand the needs and wants of the customers. The main
objective of marketing to get he peoples interest in a particular product or service within the
company(Hunt, 2020). This report is based on the Kllogg's Coco Pops and Weetabix which
offer breakfast cereal to their customers. This report will include the differentiation of the two
brands on the basis of marketing mix which is target market, product, price , place and
promotion of the two companies.
TASK
Explain the differentiation of the two companies on the basis of target market ?
STP matrix is very impressive for the business enterprises as it helps them to identify the
organisations valuable customers sections and also create the marketing communication to target
their potential customers. In context of Weetabix and Kellogg's there is a STP analysis which is
discussed below;
Segmentation- This method is used by the business organisations in order to aggregate
the prospective buyers into groups or segments with common marketing section. Weetabix uses
the demographic criteria to segment its customers including profession, age, gender etc. wheras
the Kellogg's undertake the psycho graphic, demographic and geographic criteria to segment
their customers(Bacon, 2017).
Targeting- This is the process in which the business organisations breaks down the large
market into smaller segments to concentrate on a specific group of customers Weetabix target its
customers as the young adults and the kids, it also target their customer on the basis of
behavioural segment as the marketing managers idetified that brand target those customers who
prefer a healthy lifestyle and the balanced diet. Whereas, Kellogg's target school going students
especially children's as they avoid morning breakfast. Along with them it also target whole