Marketing Plan for Weetabix Ltd: Introducing Mini Vegan Flakes with Organic Plum Flavour

Marketing plan

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Marketing plan............................................................................................................................1
Identify........................................................................................................................................1
SWOT Analysis..........................................................................................................................2
STP..............................................................................................................................................2
USP.............................................................................................................................................3
Marketing mix.............................................................................................................................3
Refine..........................................................................................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing plan refers to an operational document that present an advertising strategy that
organisation execute to generate leads and reach to the target market. In this the functions and
components under marketing plan involves following aspects such as market research that
support pricing decisions along with new market entries. It is basically a strategic foundation that
is helpful to operate business (Samoray, 2021). To complete this market plan Weetabix Ltd is to
be undertaken that is highly responsible for manufacturing breakfast cereal brands, Alpen, Ready
break along with they also offers puffins cereal and Snackimals Snack in their bakery division.
Company also focus on providing mini vegan flakes with organic plum favour and to introduce
that product in market, manager of Weetabix develops a marketing plan so that more profitable
results is enjoyed.
MAIN BODY
Marketing plan
Marketing plan is a process of organising and setting marketing objectives to gather
strategies and techniques to attain the objectives. It is type of blueprint that represent advertising
and marketing efforts for the future aspects. In terms of Weetabix, marketing manager develops a
marketing plan that includes several terms such as SWOT analysis, STP model, monitoring and
controling etc. to introduce and attracts large base of customers on Weetabix mini vegan flakes
with organic plum flavour (Coelho, 2021). It is one of healthy product that Weetabix introduce to
market to attain high profitable results within marketplace.
Identify
Weetabix Ltd is mainly a food processing company that is highly accountable for the
production of cereal breakfast brands, alpen, Ready break. Recently company offers Weetabix
mini vegan flakes with organic plum flavour to customers. Weetabix defines as a portfolio that
involves ready breaks, oatibix, weetos and several variations on the basic products. But after
analyse the market demand company introduce Weetabix flakes with vegan plum flavour and to
become familiar this product within market. For this it is very essential to conduct SWOT
analysis of company so that it become easy to market products effectively.
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