Marketing Plan for Welding Engineering Works Ltd

Maldives Business School Co
ver
Pa
ge
ASSESSMEN
T BRIEF
Bachelor’s Degree
Year 2
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fill the relevant
parts of the
following table.
Statement of
authenticity
I, the above named
student, hereby
confirm that this
project is my own
work and not copied
or plagiarized. It has
not previously been
submitted as part of
any assessment. All
the sources, from
which information
has been obtained for
this project, have
been referenced in
the Harvard format. I
further confirm that I
have read and
understood the
Maldives Business
School rules and
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Project summary information
Unit Unit 19: Marketing Planning Modality OL
Specialization core
Project type This is an individual project.
Tasks Submit on
D
o
o
n
Task 1: Examination: LO3, LO4.
Task 2: Report: LO1, LO2.
Extensions An extension must be applied for
in writing by individual students
and will only be granted for valid
1

reasons.
Late submissions
Late submissions will be marked
for all grades but will incur a fine
of MVR 250 per task.
Resubmissions:
Each report resubmission will be
charged MVR 100 & re-sit/retake
for examination will be charged
MVR 250.
Assessor(s): Ahmed Azim
Internal
verifier: Prof. Sandeep Singh Sikerwar
Assessor(s) please fill the table below AFTER the evaluation.
Assessment
criteria Task
Maximum
Marks Marks Obtained IV Comments
1.1 1 12
1.2 1 12
2.1 1 16
2.2 1 10
3.1 2 12.5
3.2 2 12.5
4.1 2 12.5
4.2 2 12.5
Total Marks 100
Assessor’s Name Signature D
at
e
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/
__
/
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This is the cover page for your project. Each task must have this cover page. A missing cover page will require you to resubmit the task and a
fee of MVR 50 will be charged. Read the document titled “Additional Guidance on Projects” for help on the general report format, general
presentation format and referencing. Evidences required to achieve each criterion are given just below each criterion. End of cover page.
Statement of Grades:
Marks Representative Grade Grade Interpretation
85 & Above A * Higher Distinction
75 to 84 A Distinction
65 to 74 B Merit
50 to 64 C Pass
Below 50 F Fail
“Marketing Plan for .....”
Adam Rasheed
2

Student Information
Course Name: Bachelor’s Degree in Business Administration
Module Name: Marketing Plane
Words
3

Executive Summery
The main aim of this report is analyzing the winding engineering company activities which is
focused on welding services such as welding machines, sheet metal fabrications and others. This medical
fabrication is a raw structure of raw material by using the operations like cutting, assembling, and bending.
This wending engineering company expand their business globally, but still they need to make a proper
strategies plan to justify the internal such as strength and weaknesses and external environment like
opportunities and threats. It helps the company to enhance their performance and compete with their
competitors in the market and achieve their target effectively and efficiently.
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Table of Contents
ASSESSMENT BRIEF..............................................................................................1
Student Information..............................................................................................................4
Executive Summery.....................................................................................................................5
Table of figures.......................................................................................................................7
INTRODUCTION................................................................................................................................8
Background Analysis or Situational Analysis..............................................................................8
Vision...........................................................................................................................................9
Mission.........................................................................................................................................9
The below Services Provided by Welding Engineering Work Shop:..........................................9
The Current Objectives of Welding Engineering Work Shop...................................................10
Macro Environment Analysis....................................................................................................10
Pestle Analysis...........................................................................................................................10
Porters –five- force Model.........................................................................................................11
Implication of porter five force of Welding Engineering Works Ltd........................................12
Micro Environment Analysis.....................................................................................................12
Swot Analysis.............................................................................................................................12
Market Overview, target market and Customer.........................................................................13
Recommendations of SWOT Analysis......................................................................................13
Objectives of the company.........................................................................................................14
Market strategy...........................................................................................................................14
Challenges and Risk...................................................................................................................16
Monitor and Evaluation..............................................................................................................17
References..........................................................................................................................................18
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Table of figures
6