Business Model Canvas for Wellness Health Club

Running head: BUSINESS MODEL CANVAS
New venture Development
Assessment 1
Name of Student:
Name of College:
Authors note:
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BUSINESS MODEL CANVAS
Contents
Business Model Canvas...............................................................................................................................2
Value Proposition........................................................................................................................................3
Customer Relationships...............................................................................................................................6
Key Resources..............................................................................................................................................6
Revenue Stream..........................................................................................................................................7
Key Activities...............................................................................................................................................7
Key Partners................................................................................................................................................7
Cost Structure..............................................................................................................................................8
References...................................................................................................................................................9
Business Model Canvas
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BUSINESS MODEL CANVAS
Customer Segments
“Wellness” will be a full service health club that will be situated in Aggona in Sri Lanka and will
offers health and fitness services to customers under unique natural and open environment with
traditional health practices like yoga, meditation, exercises etc. The heath club will also offer
ayurvedic and natural treatment and therapies to customers depending on their body needs and
types which will help them heal their body, mind and relax their soul bringing in freshness,
rejuvenation and well being. The health club “Wellness” will sell their health and fitness
services to two kinds of target customers.
The first group of consumers will be professionals both males and females in age group of 20-45
years who have high income but less time to spend on fitness activities. They have a need to
remain fit/exercise or be healthy mainly to balance the work stress and lifestyle changes and also
these group of customers being working in corporate sectors have need to appear good and
healthy. These groups of consumers are not price sensitive though are highly demanding on
quality service, comfort and relaxation (Ladd 2018).
The other groups of consumers will be people with injuries or needs to recover from some illness
and are advised to go to health clubs by their doctors to maintain their well being needs of body
and mind. These people can be of any age group and can be working professionals, home
makers, students and retired people etc who have a need to maintain fitness either to stay healthy
or are recommended to regularly work out by their general physicians. The age group is between
18 years + who are people willing to get membership in health clubs to maintain a balanced
active and regular life. Among these group of consumers students and retired people are price
sensitive due to low disposable income for spending into fitness centers and expect health
services that can be tailored to their needs and negotiated as per their price affordability. Among
this group of consumers also come special needs people who have to recover from some illness
or injury condition and for them special packages will be provided in consultation with their
physicians that suits their body and medical needs. These special packages will also include
counseling services for better healing of their mental well being and emotional needs to
overcome trauma from sickness or injuries and lead a normal life.
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