Sunshine Yoga Center - Yoga Studio in Sydney | Desklib

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A. Business Profile
Name of the business Sunshine Yoga Center
http://3401demo.wix.com/yoga
Products/services offered Sunshine Yoga Center (SYC) is a Yoga Studio in Sydney
providing a huge range of yogas and therapies.
The range of yogas provided by SYC are:
1. Hot Yoga
2. Yin Yoga
3. Mindfulness Yoga
4. Prenatal Yoga
5. Kids Yoga
6. Hatha
7. Jivamukti
8. Vinyasa
9. Prenatal Pilates
10. Mat Pilates
11. Mum & Baby Yoga
12. Ashtanga
Yoga therapy is also provided for the people with certain
injuries or disability to make them free from the restrictions.
Private Yoga services are available for the customers.
Services are available at both studio and preferred location of
the customer. Home yoga services are available.
All services are provided by certified and skilled instructor.
According to the customer requirements, personal instructor
is also provided by SYC.

People want to learn and specialize themselves in Yoga
should join SYC as there are special skilled instructors for
teaching yoga to the aspirant students. The training is given at
three stages starting from beginner to the advanced level
through the intermediate one. Special services are allowed for
those who will be performing on stage.
Characteristics of potential
customers
Potential customers for the yoga studio could be from any
profession and of almost any age group who is able to do
yoga and the related activities.
Although the age group is flexible, still the age group that
will be potential enough for the yoga studio will be people
from expected age group of 15-45.
People who deals with stress and anxiety are also one of the
important potential customers for the studio. Employees
handling work pressure needs the relaxation and yoga is the
best way that could make them achieve it (Lee, Tan &
Bressington, 2019).
Other potential customers could be house makers and the
retired people who can make themselves fit in their leisure
time.
Not only the fitness enthusiasts but also those who want to
stay healthy can also make use of Yoga to remain healthy and
fit as well.
Potential benefits/aims of
having a website for this
business
The potential benefits that can be achieved by having an
official website for the facility are multi-various. The first
benefit that could be achieved by having a website is making
people aware of the studio and the services that they provide
(William et al., 2019).

The second benefit that one can have is the detailed
information about the studio and the details about the
services.
Other potential benefits that could be received from having a
website is that there is no necessity of physical promotion as
the recent world is much more accustomed with the digital
platform and hence, websites do play an important role in the
promotion of the organization.
Without physical promotion it is possible to make the
customers upto the stores for the service that they wish for.
Websites contain contact information about the organization
that would help the customers to directly contact with the
store for further clarification on their queries.
Stating about the future aims of a website it is easier to make
a long list. Contact information needs to be updated
frequently so that the concerned ones can reach upto the
facility for the services they wished for. Besides, a website
also helps to make the customers know about any changes
that takes place or will be taking place in the organization.
Such as, often some outlets get shifted to another location and
it will be a problem for the customers if they come to know
about it after reaching the location. Hence, it is easier for the
customers to know about the changes that has taken place
recently. It will be easier for the organizations to make their
customers know about the changes that they did or might be
doing in the future (Ratten & Jones, 2018).
B. SEO and User Friendliness
Explain why the current website is not search engine and user friendly
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Header: Yoga Studio in New South Wales | Sunshine Yoga Center | Available at affordable
rates
There are a few reasons that could explain that why the current website is not a
search engine. Firstly, it has to be noted that the website is created using Wix and Wix is a
CMS that is Content Management System (Venkitachalam & Bosua, 2019). A CMS only
deals with websites handling their own database or their own content.
What it lacks is that the website is not able to crawl throughout the internet and the extent
of this website is only to the database of the website. The website not being a search engine
makes it less user friendly too. The website can yield the search results that will be based
on the keywords that is related with the database of the website only. If any other keywords
are searched other than the fixed ones and those which will not have any relevance with the
content of the website will yield an error message.
The user friendliness of the website is not that clear but the navigation and the details that
are provided about the studio will definitely prove to be useful to the user if they are
concerned about it.
List of specific and actionable suggestions
1. The first among the suggestions that is required in the ad campaign is the use of the
dynamic feature of Google adword. It is required to enable the tracking down of the
users’ activities in the website. In other words, it could be tracked down that what the
user did after entering into the website, or what areas did he navigated into or searched