Company Analysis: Wesfarmers

Running head: Company Analysis: Wesfarmers 1
Company Analysis
Wesfarmers
STUDENTS NAME:
1/24/2019

Company Analysis: Wesfarmers
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Executive Summery
The report is a detailed analysis of the company Wesfarmers Limited that is an Australian
company that functions in a lot of fields such as coal mining, manufacturing of fertilizers,
safety products, chemicals and grocery. This report states that the company has recently
earned almost $65.98 billion revenue and is one of the largest organisations in the country.
The report lays down list of strategies that the organisation has adopted to win competitive
advantages in the market and widen its reach in the international market. The company
follows a hierarchical structural design as far as the work force is concerned. The supply
chain of the organisation is distributed in a well-planned manner and it ensures that the
customers are provided with quality services and products. The report suggests that
Wesfarmers provides a variety and huge amount of employment all over the world and is
known for providing excellent training and job programmes for the development of skills of
the employees who work there or are willing to work. In the end, recommendations are
provided in order to be used as guidance for overall growth of the company and to help it
increase its reach internationally to achieve excellence.

Company Analysis: Wesfarmers
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Contents
Overview of the company..........................................................................................................4
Current operating position..........................................................................................................4
Review of company’s international competitive strategy..........................................................4
Existing organisational design structure and control issues.......................................................5
Entry strategies used to enter other regions/countries................................................................6
Operational control, production and distribution/supply chain management............................7
Management of Human Resources across borders....................................................................8
Identify key issues or opportunities for management................................................................8
Opportunity.............................................................................................................................8
Issues......................................................................................................................................8
Recommendations to management for improvement................................................................9
References..................................................................................................................................9

Company Analysis: Wesfarmers
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Overview of the company
Wesfarmers Limited is a conglomerate in Australian. The company headquartered is
located in Perth. The organisation pays attentions mostly on New Zealand and Australian
Retail Companies. These companies include manufacturers of fertilisers, coal mining, safety
products, chemicals and industrial products. It is a Public Company. The company attracts
highest earnings from Supermarkets as well as Grocery Stores. Wesfarmers was founded in
the year 1914 with a target to provide Western Australian farmer’s services as well as
merchandise (Wesfarmers 2019a).
Current operating position
The organisation is one of the largest in Australia in context to its revenue and has
earned around AU$65.98 billion by the year 2016. The organisation is the biggest employer
in the private sector in Australia and has almost 220,000 workers.
Mr Rob Scott is the Chief Executive of Wesfarmers Limited. Mr Michael Chaney is
the Chairman of Wesfarmers Limited (Bloomberg 2019).
Wesfarmers Limited functions in a varied range of businesses that are supermarket,
hardware, department stores, chemicals and gas processing, fertiliser, coal mining, energy
distribution, and industrial and safety product industries.
Review of company’s international competitive strategy
To achieve more success and profit and be above the competitors some strategies
adopted by the company are:
 Online business mode –In the age of internet where people look for ways that work is
done at finger tips enable online business is a why in achieving more customers and
providing more services and products to increase profits. The increased use of
technology will enable the organisation to extend its reach far and beyond and will
enable it to be a tough competition to the other competitors who are also getting their
grip in the field of technology. Online business model of Target that is a daughter
company of Wesfarmers has allowed the company to get more customers and also
give an opportunity to increase discovery of the brand. Some other advantages are