The report discusses the challenges faced by Target Corporation, a department store chain owned by Wesfarmers, in maintaining its market position and reputation. The company is spread across 300 outlets with a team of 16,000 members, offering a wide range of products and services. To address declining productivity, Target is considering pruning its portfolio through store closures, rebranding, and new store openings. Additionally, the report highlights the need to improve raw material sourcing, particularly from China and Bangladesh, while also leveraging social media marketing strategies. The company's logo, a bullseye, is well recognized, and its partnership with celebrity Gok Wan has helped in brand visibility.
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